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June 5, 2024
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LinkedIn Premium 101: Cost and use cases

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With the ever changing algorithm LinkedIn's platform operates from, chances are you might be wondering if it's time to invest in LinkedIn Premium. But with various LinkedIn premium plans to choose from, it can be overwhelming to figure out which premium offer suits your business best. In this blog post, we look at the multiple LinkedIn premium subscription package in more detail and share the best use cases for each.

What is LinkedIn premium?

LinkedIn Premium is divided into four main categories. Each tailored to different professional needs:

  • Premium Career: Ideal for job seekers.
  • Premium Business: Geared towards business development and company growth.
  • Sales Navigator: Designed for sales professionals.
  • Recruiter Lite: Designed for recruiters and talent acquisition professionals.

How much does the LinkedIn premium plan cost in 2024?

The cost of a LinkedIn premium account depends on the tier you're after. There are two main LinkedIn premium offer including Premium Career and Premium Business.

  • LinkedIn Premium Career account costs $29.99 per month which comes to $239 annually.
  • LinkedIn Premium Business costs $59.99 per month which comes to $575.88 annually.
Some features from LinkedIn Premium Career
The Premium Business insights feature in Premium Business

LinkedIn Sales Navigator packages

  • LinkedIn Sales Navigator Core helps professionals generate leads and costs $99.99 per month.
  • LinkedIn Sales Navigator Advanced is intended for sales looks looking for full access to LinkedIn’s sales toolkit and costs $149.99 per month.
  • LinkedIn Sales Navigator Advanced Plus is for large enterprise sales teams and includes an additional CRM integration. Prices are based on individual business needs.

LinkedIn Recruiter packages

  • LinkedIn Recruiter Lite is an entry-level recruiting tool best suited for individuals and small teams. This costs $170 per month.
  • LinkedIn Recruiter is for professional services and staffing firms. It offers a higher cap on candidate search alerts, and costs $835 per month.

LinkedIn Learning

LinkedIn Learning is an internal educational platform. Prices start from $19.99 per month.

All LinkedIn Premium users get a shiny LI badge next to their name.

4 use cases for LinkedIn premium

Confused about your account preferences? Wondering if premium subscription plans are worth it, or if you're better off sticking to a basic account? Below we've got four common use cases for each subscription plan, its benefits and additional features.

1. Job seekers (LinkedIn Premium career)

If you’re actively looking for job opportunities, Premium Career can help you stand out to employers, directly connect with hiring decision-makers, and tailor your application based on competitive insights.

Benefits of LinkedIn Premium Career:

  • InMail Messages: Allows you to directly message recruiters or hiring managers without a mutual connection.
  • Who’s Viewed Your Profile: See everyone who’s checked your profile in the last 90 days, which can be strategic in understanding the interest in your candidacy.
  • Applicant Insights: Understand how you compare to other applicants in terms of education, experience, and skills.

2. Business growth (LinkedIn Premium business)

For small to medium business owners looking to expand their network, identify new opportunities, or understand industry trends, Premium Business offers tools to deepen market understanding and strategic outreach.

Benefits of LinkedIn Premium Business:

  • Unlimited Profile Browsing: Reach out and explore an unlimited number of profiles, helpful in identifying potential leads or partners.
  • Advanced Search Filters: This helps in pinpointing people based on industry, company size, role, and more.
  • Business Insights: Gain insights into businesses, including trends and employee distribution, which can inform market analysis or partnership decisions.

3. Sales professionals (LinkedIn Sales Navigator)

Sales reps can leverage Sales Navigator to streamline lead generation, track potential clients, and keep informed about relevant industry developments, enhancing sales strategies.

Benefits of LinkedIn Sales Navigator:

  • Lead Recommendations: Receive suggestions for potential leads based on your sales preferences.
  • Custom Lists: Organize potential leads and accounts with customizable lists.
  • Real-Time Insights: Get alerts on job changes among your contacts and company updates.

4. Recruitment (LinkedIn Recruiter)

Perfect for recruiters looking to source and manage top talent efficiently, especially in competitive job markets.

Benefits of the LinkedIn Recruiter plan:

  • Advanced Recruiting Filters: These filters make it easier to find the perfect candidates.
  • Candidate Tracking: Manage your recruitment pipeline effectively.
  • InMail Messaging: Contact prospects directly, even if you’re not connected.

How to make the most of your LinkedIn premium subscription with folk

Should you decide to get a LinkedIn premium subscription plan, folk has some useful extensions that can help you get the most out of it.

1. Import search lists from Sales Navigator in 1-click

If you're looking for a way to capture all the contact information you want to keep from your search lists in Sales Navigator, folk X is a Chrome extension you'll want to have in your tech stack.

It can help you:

  • Add an individual profile to your CRM directly from your browser
  • Retrieve contact information on the go
  • Synchronize your data into folk with one click
  • Give you access to your email template library

folk X is particularly useful for marketing, sales and recruitment teams. As well as Founders involved in Founder-led sales strategies.

2. Turn your engagement into leads

If you're building your personal brand as part of your social sales strategy and often get a lot of engagement in your posts, folk's LinkedIn comment exporter can help you out. It can help you create a .CSV file with the contact information from people who have engaged with your post.

Conclusion

LinkedIn Premium can be a valuable investment depending on your professional needs. But on its own it's not enough to fully optimize your tech stack. To make your LinkedIn Premium account worth it, consider pairing it with folk to streamline your workflow and save time. Try folk today, free.

More resources

Looking for more? Check out some of our blog posts from our LinkedIn series below.