folk is the best alternative
to Hubspot for CRM

Hubspot is great for managing transactions,
folk is better for managing contacts and relationships

Try for free
Get a demo
Hubspot starter is fit for solopreneurs and small teams just starting out
Starter plan
Hubspot professional is fit for larger teams with budget and sophisticated marketing needs
Professional plan
folk is best for growing teams who need a flexible way to manage relationships — and a tool that can scale with them
Premium plan
Key features
Unlimited sales pipelines
2 pipelines
Unlimited data storage
Custom fields
Contact and calendar auto-sync
1 inbox only
LinkedIn Chrome extension
Gmail Chrome extension
Contact enrichment
Auto-merge duplicate contacts
Marketing Hub
Messaging
Email campaigns
Multi-sender
Sequences
Collaboration & admin
Reminders
Mentions and notes
Permissions control
Pricing & services
Price
$20/seat/month
$100/seat/month
$50/seat/month
Migration service
Priority support

Interact with contacts,
not deals

folk's contact page is purpose-built for managing contacts, including reminders, comments, interactions and company details

A contact page on folk

folk offers a clear, purpose-built contact page

A contact page on Hubspot

Hubspot offer a complex and unclear view of a contact

Manage relationships,
not databases

Contacts are enriched, deduplicated, and made more actionable with relationship insights

A contact list on folk

folk lists relationships

A contact list on Hubspot

Hubspot provides a list of isolated data points

Build pipelines for people,
not opportunities

folk pipeline helps visualize people & companies while Hubspot only helps visualize deals

A pipeline on folk

folk pipeline

A pipeline on Hubspot

Hubspot pipeline

Keep track of your relationship, not your notes

folk automatically synchronizes interactions and contacts in real time

A contact page on folk

folk automatically imports all your interactions with your contact's details

A contact page on Hubspot

Hubspot is all manual when it comes to updating a contact

Reach out to your contacts in bulk with folk

Send bulk messages to a group of contacts, personalize individual messages, and collaborate on emails with your team

Sending an email from folk

folk lets you send ultra-personalized emails in bulk (mail merge)

Sending an email from Hubspot

Email builder on Hubspot

Enrich contacts in one-click,
no need to connect an API

While you can do it in one click on folk, it requires integrating external tools on Hubspot

Enrichment on folk

folk enrichment

Enrichment on Hubspot

Hubspot enrichment

The folkX Chrome extension works on all platforms

Use the folk chrome extension on LinkedIn, Twitter, Gmail, Sales Navigator, or any other platform while Hubspot only works on Gmail

Importing contact with folk

folk chrome extension works everywhere

Importing contact with Hubspot

Hubspot chrome extension only works on Gmail