folk is the best alternative
to Hubspot for CRM

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POW Agency sales pipeline dashboard showing demo booked, active discussion, and closed won stages with contact details.

Trusted by 4,000+ companies around the world

4,9

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Product hunt

4,8

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Chrome store

4,5

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Interact with contacts,
not records

folk's contact page is purpose-built for managing contacts, including reminders, comments, interactions and company details

A contact page on folk

folk offers a clear, purpose-built contact page

A contact page on Hubspot

Hubspot offer a complex and unclear view of a contact

Manage relationships,
not databases

Contacts are enriched, deduplicated, and made more actionable with relationship insights

A contact list on folk

folk lists relationships

A contact list on Hubspot

Hubspot provides a list of isolated data points

Build pipelines that convert

folk pipeline help with rich insights, customizable with the data you need, to work with your team

A pipeline on folk

folk pipeline

A pipeline on Hubspot

Hubspot pipeline

Keep track of your relationship with ease

folk automatically synchronizes interactions and contacts in real time, from LinkedIn, Gmail/Outlook, WhatsApp, and more

A contact page on folk

folk automatically imports all your interactions with your contact's details

A contact page on Hubspot

Hubspot is all manual when it comes to updating a contact

Reach out to your contacts in bulk with folk

Send bulk sequences to a group of contacts, personalize individual messages, and collaborate on emails with your team

Sending an email from folk

folk lets you send ultra-personalized emails in bulk (mail merge)

Sending an email from Hubspot

Email builder on Hubspot

Enrich contacts in one-click,
no need to connect an API

While you can do it in one click on folk, it requires integrating external tools on Hubspot

Enrichment on folk

folk enrichment

Enrichment on Hubspot

Hubspot enrichment

The folkX Chrome extension works on all platforms

Use the folk chrome extension on LinkedIn, Twitter, Gmail, Sales Navigator, or any other platform while Hubspot only works on Gmail

Importing contact with folk

folk chrome extension works everywhere

Importing contact with Hubspot

Hubspot chrome extension only works on Gmail

Loved by closers

“folk helped us simplify our whole sales flow. Sometimes you get overwhelmed by all the tasks you need to do. Having folk just reminding us what leads to prioritize is a game-changer.”
Black and white portrait of a woman wearing round glasses and long hair
Catherine, Partnerships manager
@Eugeniuses
“Prospecting takes multiple forms: reach out to someone, meet at an event, get introduced, word of mouth... folk helps us capture all of this.”
Professional headshot of smiling man with dark hair wearing black jacket
Hugo, CEO
@nextra
“We’re wearing a lot of hats and, at our agency, we need to. My CRM organization needs to be streamlined and easy to use. That's why we love folk.”
Black and white portrait of a young man in a circular frame looking at camera
Oliver , founder
@pinfluence
“folk is simple and flexible enough to evolve with the way we collaborate as a team. We used to rely mainly on inbound and word-of-mouth. And now folk helps also with prospecting.”
Man with dark hair and mustache wearing light blue shirt portrait
Luc Chanut, founder
@monette
Hubspot starter is fit for solopreneurs and small teams just starting out
Starter plan
Hubspot professional is fit for larger teams with budget and sophisticated marketing needs
Pro plan
folk is best for growing teams who need a flexible way to manage relationships — and a tool that can scale with them
Premium plan
Key features
Unlimited sales pipelines
2 pipelines
Unlimited data storage
Custom fields
Contact and calendar auto-sync
1 inbox only
LinkedIn Chrome extension
Gmail Chrome extension
Contact enrichment
Auto-merge duplicate contacts
Marketing Hub
Messaging
Email campaigns
Multi-sender
Sequences
Collaboration & admin
Reminders
Mentions and notes
Permissions control
Pricing & services
Price
$20 / seat / month
$100 / seat / month
$50 / seat / month
Migration service
Priority support