The sales CRM your team will actually use
Contacts, deals and follow-ups, with no manual data entry
Everything your reps need, nothing they have to maintain.
Capture contacts without copy and paste
Import leads from LinkedIn and your inbox, enriched with emails and company data
Personal outreach, at scale
CRM data and AI write contextual drafts, schedule messages and run sequences
Record sales calls with your own number
Prep, call, record, and review every conversation in folk
Get the full story about every lead
Your emails, calendar and 6,000+ tools log every interaction for you
A pipeline you can shape yourself
Shared pipelines, custom stages and dashboards to close deals as a team
Up and running the same afternoon
Bring your data, keep your fields
Import from HubSpot, Pipedrive, Attio or a CSV, stages and custom fields included
Let assistants handle the busywork
folk drafts follow-ups and updates records while your team sells
See what is working
Ask your pipeline a question and get the answer as a chart
Loved by closers
“folk helped us simplify our whole sales flow. Sometimes you get overwhelmed by all the tasks you need to do. Having folk just reminding us what leads to prioritize is a game-changer.”
“Prospecting takes multiple forms: reach out to someone, meet at an event, get introduced, word of mouth… folk helps us capture all of this.”
“We’re wearing a lot of hats and, at our agency, we need to. My CRM organization needs to be streamlined and easy to use. That’s why we love folk.”
“A future-proof CRM should do tasks on the background. I’ll go to folk to get my insights, look at my boards, see how my pipeline is doing, but I don’t have to tell it stuff to do. That’s the beauty of it.”
“folk is simple and flexible enough to evolve with the way we collaborate as a team. We used to rely mainly on inbound and word-of-mouth. And now folk helps also with prospecting.”
Frequently Asked Questions
What is folk?
folk is a very simple CRM, connected to your tools, easy to use.
What does a sales CRM actually do?
A sales CRM stores every prospect you talk to, tracks where each deal stands, and tells you who to follow up with next. folk does all of that without asking your team to type everything in by hand.
How much does folk cost?
folk starts at $24 per member per month on the Standard plan, billed yearly ($30 billed monthly). Premium is $48 per member per month billed yearly ($60 monthly) and adds deals, email sequences, dashboards and API access. Every workspace starts with a 14-day free trial of all premium features, with no credit card required.
Can I move over from another CRM?
Yes. folk imports from HubSpot, Pipedrive, Attio, Airtable and any CSV export, and your deal stages and custom fields come across with the data.
How long does it take to set up?
Most teams are working in folk the same day. You import your contacts from a CSV or connect Gmail, Outlook or LinkedIn, and folk maps your fields automatically.