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Tracking the right LinkedIn KPIs separates guesswork from tangible growth—missing them means every outreach is a shot in the dark. With clear metrics, B2B teams move from hope to high-impact, measurable outcomes.
Measuring Linkedin KPIs transforms sporadic outreach into a predictable engine for Linkedin lead generation, spotlighting what truly drives pipeline impact. Without clear metrics—like engagement rate or Social Selling Index—teams juggle vanity numbers instead of actionable insights. This guide pinpoints each KPI, outlines healthy benchmarks, and shows how folk CRM streamlines tracking for faster ROI.
7 Linkedin KPIs You Should Know
1. Social Selling Index (SSI)
Definition
Composite score (0–100) across four LinkedIn pillars: Profile, Connections, Engagement and Content.
Good Score
≥ 70 out of 100 (LinkedIn standard).
Strengthening SSI demands consistent sharing of relevant insights, active networking within target accounts, and relationship nurturing through personalized interactions. folk CRM tracks SSI trends automatically, highlights underperforming pillar(s), and suggests next outreach steps.
Social Selling Index Simulator
2. Engagement Rate
Definition
(Reactions + Comments + Shares) ÷ Impressions × 100.
Good Range
2–8 % for B2B audiences.
High engagement signals content aligns with decision‑maker interests. folk CRM’s analytics dashboard breaks down post performance by topic, so teams can replicate high‑impact formats and adjust underperforming posts fast.
3. Connection Acceptance Rate
Definition
Accepted invitations ÷ Sent invitations × 100.
Good Threshold
≥ 40 % when targeting ideal prospects.
A strong acceptance rate reflects message relevance and profile credibility. folk CRM automates A/B testing of invitation templates, records acceptance metrics by segment, and flags low‑hit sequences for revision.
4. InMail Response Rate
Definition
Replies received ÷ InMails sent × 100.
Good Range
15–25 % with tailored messaging.
Response rate reveals how well outreach resonates. folk CRM integrates with LinkedIn Sales Navigator to pull inMail metrics, track response trends by persona, and trigger follow‑up cadences when replies lag.
5. Post Reach
Definition
Unique views on updates, articles, or documents.
Good Growth
≥ 10 % month‑over‑month.
Expanding reach into target accounts boosts brand awareness. folk CRM maps reach against account lists, surfaces under‑engaged prospects, and schedules timely reposts to maintain consistent visibility.
5. Lead Conversion Rate
Definition
Leads generated via LinkedIn actions ÷ Total interactions × 100.
Good Rate
≥ 5 % from qualified campaigns.
Conversion rate ties LinkedIn activity directly to pipeline. folk CRM links engagement and inMail data to lead records, calculates conversion ratios per campaign, and delivers real‑time alerts when performance dips below target.
6. Profile View Growth
Definition
Change in the number of profile views over a set period (weekly or monthly).
Healthy Increase
≥ 15 % month‑over‑month for active outreach professionals
Gauging profile view growth reveals rising interest from prospects. folk CRM syncs daily view counts, visualizes growth trends, and pinpoints which activities (posts, comments, shares) drive spikes.
7. Click‑Through Rate (CTR) on Content Links
Definition
Clicks on shared URLs ÷ Total post impressions × 100.
Good Range
1.5–3 % for B2B content
CTR measures how compelling link previews and copy are. folk CRM tracks link performance by campaign, highlights top‑performing headlines, and recommends A/B tests for underperforming posts.
Conclusion
Tracking the right LinkedIn metrics turns guesswork into a clear path to pipeline growth. By monitoring KPIs—from SSI and engagement to conversion rates—teams pinpoint exactly which activities move the needle. folk CRM unifies these signals in one dashboard, automates alerts when performance dips, and empowers B2B sellers to optimize every interaction for maximum ROI.
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