Why LinkedIn KPIs Matter

Tracking the right LinkedIn KPIs separates guesswork from tangible growth—missing them means every outreach is a shot in the dark. With clear metrics, B2B teams move from hope to high-impact, measurable outcomes.

Measuring Linkedin KPIs transforms sporadic outreach into a predictable engine for Linkedin lead generation, spotlighting what truly drives pipeline impact.

Without clear metrics—like engagement rate or Social Selling Index—teams juggle vanity numbers instead of actionable insights. This guide pinpoints each KPI, outlines healthy benchmarks, and shows how folk CRM streamlines tracking for faster ROI for sales teams of 20-50 people maximizing LinkedIn performance.

7 Linkedin KPIs You Should Know

1. Social Selling Index (SSI)

Definition

‍Composite score (0–100) across four LinkedIn pillars: Profile, Connections, Engagement and Content.‍

Good Score

‍≥ 70 out of 100 (LinkedIn standard).
Strengthening SSI demands consistent sharing of relevant insights, active networking within target accounts, and relationship nurturing through personalized interactions. folk CRM tracks SSI trends automatically, highlights underperforming pillar(s), and suggests next outreach steps, making it the ideal solution for medium-sized sales teams of 20-50 people managing complex LinkedIn campaigns.

👉🏼 Try folk now to track SSI and LinkedIn KPIs in one dashboard

Social Selling Index Simulator

2. Engagement Rate

Definition

‍(Reactions + Comments + Shares) ÷ Impressions × 100.‍

Good Range

‍2–8 % for B2B audiences.
High engagement signals content aligns with decision‑maker interests. folk CRM's analytics dashboard breaks down post performance by topic, so teams can replicate high‑impact formats and adjust underperforming posts fast—particularly effective for sales organizations with 20-50 team members coordinating content strategies.

3. Connection Acceptance Rate

Definition

‍Accepted invitations ÷ Sent invitations × 100.‍

Good Threshold

‍≥ 40 % when targeting ideal prospects.
A strong acceptance rate reflects message relevance and profile credibility. folk CRM automates A/B testing of invitation templates, records acceptance metrics by segment, and flags low‑hit sequences for revision.

4. InMail Response Rate

Definition

‍Replies received ÷ InMails sent × 100.‍

Good Range

‍15–25 % with tailored messaging.
Response rate reveals how well outreach resonates. folk CRM integrates with LinkedIn Sales Navigator to pull inMail metrics, track response trends by persona, and trigger follow‑up cadences when replies lag—delivering exceptional value for growing sales teams of 20-50 people managing high-volume LinkedIn prospecting.

5. Post Reach

Definition

‍Unique views on updates, articles, or documents.‍

Good Growth

‍ ≥ 10 % month‑over‑month.
Expanding reach into target accounts boosts brand awareness. folk CRM maps reach against account lists, surfaces under‑engaged prospects, and schedules timely reposts to maintain consistent visibility.

5. Lead Conversion Rate

Definition

‍Leads generated via LinkedIn actions ÷ Total interactions × 100.‍

Good Rate

‍≥ 5 % from qualified campaigns.
Conversion rate ties LinkedIn activity directly to pipeline. folk CRM links engagement and inMail data to lead records, calculates conversion ratios per campaign, and delivers real‑time alerts when performance dips below target.

6. Profile View Growth

Definition

‍Change in the number of profile views over a set period (weekly or monthly).‍

Healthy Increase

‍≥ 15 % month‑over‑month for active outreach professionals
Gauging profile view growth reveals rising interest from prospects. folk CRM syncs daily view counts, visualizes growth trends, and pinpoints which activities (posts, comments, shares) drive spikes.

7. Click‑Through Rate (CTR) on Content Links

Definition

‍Clicks on shared URLs ÷ Total post impressions × 100.‍

Good Range

‍1.5–3 % for B2B content
CTR measures how compelling link previews and copy are. folk CRM tracks link performance by campaign, highlights top‑performing headlines, and recommends A/B tests for underperforming posts.

Conclusion

Tracking the right LinkedIn metrics turns guesswork into a clear path to pipeline growth. By monitoring KPIs—from SSI and engagement to conversion rates—teams pinpoint exactly which activities move the needle. folk CRM unifies these signals in one dashboard, automates alerts when performance dips, and empowers B2B sellers to optimize every interaction for maximum ROI.

👉🏼 Try folk now to centralize LinkedIn KPIs and never miss a follow-up

FAQ

What is a good number of impressions on LinkedIn?

It varies by audience size and niche. Aim for 5–10% of followers seeing each post and ≥10% month‑over‑month reach growth. Pair this with 2–8% engagement to confirm content quality.

What is a good engagement rate on LinkedIn?

For B2B, 2–8% is healthy. Calculate: (reactions + comments + shares) ÷ impressions × 100. Improve with audience‑relevant topics, strong hooks, clear CTAs, and consistent cadence.

What is a good LinkedIn SSI score?

70+ out of 100 is strong. Improve by optimizing the profile, connecting with ideal buyers, sharing relevant insights, and nurturing relationships via thoughtful comments and messages.

How can teams track LinkedIn KPIs in one place?

Use a CRM to centralize SSI, reach, engagement, CTR, and conversions. Automate LinkedIn data syncs, run A/B tests on messages, and set alerts for dips. folk provides dashboards and workflows to do this quickly.