Why LinkedIn management tools matter

Every LinkedIn connection is a potential deal—yet manual outreach wastes time and opportunity.

B2B teams of 20-50 people juggle dozens of LinkedIn leads yet struggle to nurture them at scale—leaving revenue on the table. Adopting the Best Linkedin Management Tool transforms your Linkedin Lead Generation into a seamless, data-driven engine that accelerates outreach and boosts conversion.

👉🏼 Try folk now to capture LinkedIn profiles in one click and never miss a follow-up

folk CRM

Rating

⭐⭐⭐⭐⭐ (284 reviews)

Overview

folk CRM transforms LinkedIn into a live database: its Chrome extension captures profiles in one click, Magic Fields auto‑enrich data with firmographics and emails, and a spreadsheet‑style UI unifies outreach, notes, and pipeline tracking. For sales teams of 20-50 people, folk CRM eliminates tab‑hopping and manual entry, accelerating follow‑ups and improving data accuracy across your entire team's LinkedIn prospecting efforts.

Pros

✔️ Intuitive setup—onboarding completes in under 10 minutes

✔️ Automated enrichment fills gaps without manual research

✔️ Real‑time LinkedIn sync captures profiles as you browse

Cons

❌ No native iOS/Android app yet; however, folk is fully optimized for mobile browsers (Chrome, Safari) for on‑the‑go access, edits, and deal management with live sync.

Pricing

Starts at $20 per user/month, including unlimited contacts, core CRM features, and 500 monthly data enrichments.

👉🏼 Try folk now to manage contact-based reminders with your team and keep pipelines updated

LinkedIn Sales Navigator

Rating

⭐⭐⭐⭐ (1,989 reviews)

Overview

LinkedIn's native Sales Navigator offers advanced search filters, real‑time buyer intent signals, and TeamLink connection maps to identify warm introductions. It integrates directly with your LinkedIn network, surfacing custom lists and alerting reps to shifts in prospect behavior, all within the LinkedIn ecosystem.

Pros

✔️ Unmatched data freshness and accuracy from LinkedIn's own graph

✔️ 40+ Boolean filters for precise prospect targeting

✔️ TeamLink expands reach via warm connections

Cons

❌ High entry price at $99.99/user/month

❌ Learning curve steep for non‑LinkedIn power users

❌ Limited workflow automation outside LinkedIn

Pricing

Professional plan at $99.99 per user/month; Advanced and Advanced Plus tiers add CRM integrations, bulk messaging, and API access.

Dux‑Soup

Rating

⭐⭐⭐⭐⭐ (82 reviews)

Overview

Dux‑Soup is a browser‑based LinkedIn automation extension that runs drip campaigns by visiting profiles, sending connection requests, and messaging prospects on a schedule. It logs outreach activity in a dashboard and enables CSV exports for CRM syncing, making it a lightweight choice for budget‑conscious teams.

Pros

✔️ Free tier available, with Pro features at $15/month

✔️ Easy setup and simple UI for campaign creation

✔️ CSV export streamlines data transfer to CRMs

Cons

❌ Requires Sales Navigator license for full feature set

❌ Dashboard lacks advanced analytics

❌ Occasional billing support issues reported

Pricing

Free plan available; Pro at $15 per month; Turbo cloud‑based automation at $99 per month.

Octopus CRM

Rating

⭐⭐⭐⭐ (116 reviews)

Overview

Octopus CRM offers a full LinkedIn automation suite, handling connection requests, messaging sequences, profile visits, and endorsements. Its visual campaign builder supports branching logic, role‑based permissions, and native CRM connectors, catering to agencies and mid‑sized teams focused on scalable outreach.

Pros

✔️ Unlimited campaign flows with branching options

✔️ Bulk actions for connections, messages, and visits

✔️ Role‑based access controls for team management

Cons

❌ Interface can feel clunky for new users

❌ Limited on‑response branching in messaging sequences

❌ Campaign limits enforced by LinkedIn APIs

Pricing

Starter at $24.99 per user/month; Pro at $39.99; Enterprise at $49.99 with advanced features and premium support.

Zopto

Rating

⭐⭐⭐⭐⭐ (71 reviews)

Overview

Zopto is a cloud‑based social selling platform that builds audiences from Sales Navigator lists, runs multi‑channel outreach (LinkedIn and email), and tracks funnel performance through in‑app analytics. Designed for enterprise teams, it supports large volumes of connections and integrates with CRM systems for unified reporting.

Pros

✔️ Multi‑channel campaigns combining LinkedIn and email

✔️ Detailed funnel analytics with ROI attribution

✔️ Scalable for high‑volume outreach

Cons

❌ High starting price of $295/user/month

❌ Onboarding and setup can take multiple weeks

❌ Additional cost for email outreach module

Pricing

Growth plan at $295 per user/month; Pro at $545; Enterprise available via custom quote.

Conclusion

For sales teams of 20-50 people using LinkedIn, folk CRM stands as the clear winner, offering the perfect balance of advanced features, intuitive design, and cost-effectiveness that growing teams need. With folk CRM's live capture and automated enrichment, reps spend more time engaging prospects and less time on data entry—driving higher response rates and faster deal cycles. As LinkedIn evolves, choosing a tool that keeps pace with your growth will be the difference between stalled pipelines and sustained revenue gains.

FAQ

What is the best LinkedIn management tool for small sales teams?

For 20–50 person teams, pick a CRM that captures LinkedIn profiles, enriches data, and tracks deals. folk provides one‑click capture, Magic Fields enrichment, and a pipeline at $20/user/month.

Is using LinkedIn automation tools safe or allowed?

LinkedIn discourages automated visits, bulk connects, and mass messages. Use tools for capture and organization, keep activity human‑paced, respect daily limits, and personalize outreach to reduce account risk.

How can you export LinkedIn leads to a CRM?

Use a capture extension to add profiles as you browse, then map fields and enrich before import. In folk, the Chrome extension saves profiles in one click and Magic Fields adds firmographics and emails.

Do you still need a CRM if you use LinkedIn Sales Navigator?

Yes. Sales Navigator is for finding and monitoring leads on LinkedIn. A CRM manages pipelines, shared notes, email sequences, and reporting, and centralizes data from LinkedIn and other channels.