HubSpot CRM vs Capsule CRM

Choosing the right CRM is crucial for managing customer relationships and driving business growth, and HubSpot and Capsule are two popular options that cater to different needs. HubSpot offers a comprehensive, all-in-one platform that integrates marketing, sales, and customer service tools, making it a favorite among businesses looking for robust automation and analytics. Capsule, on the other hand, focuses on simplicity and ease of use, offering a streamlined solution for small businesses that need efficient contact and sales management without the complexity. In this blog post, we'll compare HubSpot and Capsule to help you decide which CRM best aligns with your business goals. We'll also introduce folk – a popular option that is easy to implement thanks to its intuitive interface. Let's dive in.

What is HubSpot?

HubSpot CRM is a user-friendly, scalable platform offering integrated tools for managing sales, marketing, customer service, and operations efficiently.

Key features of HubSpot:

• Marketing hub: Includes email marketing, ad tracking, landing pages, and lead generation tools.
• Sales hub: Provides deal tracking, pipeline management, sales automation, and reporting.
• Service hub: Offers customer service tools like ticketing, live chat, and knowledge bases.
• Operations hub: Syncs and automates business processes across different systems.
• Lead scoring: Prioritize leads with predictive scoring to improve sales efficiency.

What is Capsule CRM?

• Capsule CRM is a user-friendly customer relationship management platform designed for small and medium-sized businesses. It offers a clean, intuitive interface that helps users manage customer relationships, track sales pipelines, and organize tasks and communications efficiently.

Key features of Capsule CRM:

• Sales pipeline: Provides a visual overview of sales opportunities, helping users track progress and manage deals more effectively.
• Activity reporting: Offers insights into sales performance and team activities, allowing businesses to monitor key metrics and trends.
• Integrations: Connects with various third-party tools like Google Workspace, Xero, and Mailchimp to enhance functionality and streamline workflows.
• Task management: Enables users to create, assign, and track tasks to ensure important activities are completed on time.
• Task reminders: Sends automatic reminders for tasks and follow-ups, helping users stay on top of deadlines and customer interactions.

HubSpot vs. Capsule CRM: Feature Comparison

When evaluating CRM platforms, HubSpot and Capsule CRM stand out for their robust feature sets. Here, we delve into their offerings in sales pipeline management, email marketing tools, and contact management to help you make an informed decision.

1. Sales pipeline management

HubSpot's pipeline management feature provides a visual overview of deals, allowing users to track the progress of sales opportunities, customize stages, and automate tasks for a more efficient sales process. Its intuitive interface and automation capabilities streamline the sales workflow, making it an ideal choice for businesses looking to enhance productivity. On the other hand, Capsule CRM's pipeline management feature offers a user-friendly approach to tracking sales opportunities through various stages. You can view the sales pipeline as a list, kanban, or dashboard, which provides flexibility in how you manage and visualize your sales data. Capsule's simplicity and ease of use make it suitable for small to medium-sized businesses seeking straightforward CRM solutions. Ultimately, the choice between HubSpot and Capsule CRM will depend on your specific needs for customization, automation, and user interface preferences.

2. Easy of use

HubSpot CRM offers an intuitive interface with a user-friendly design, making it accessible for users of all experience levels. Capsule CRM is also praised for its simplicity, providing a straightforward and clean interface that facilitates easy navigation and quick onboarding for new users.

3. Contact enrichment

HubSpot's new data enrichment feature, Breeze Intelligence, includes enriching features including form shortening to streamline data collection by automatically populating known information.

4. Outreach

HubSpot has an email marketing tool that allows you to build campaigns using a drag and drop method. You can use it to A/B test subject lines, design and personalize emails. Capsule CRM's outreach solution focuses on simplifying email marketing and automating follow-ups through integration with its email tool, Transpond. This allows users to schedule and automate email campaigns to streamline outreach efforts.

5. Automation

HubSpot offers robust automation capabilities that streamline marketing, sales, and customer service processes by automating tasks such as lead nurturing, follow-ups, and email campaigns. Capsule CRM offers automation features that help streamline sales and customer relationship processes, including automating repetitive tasks like follow-ups and data updates. Its workflow automation allows users to set up triggers for actions based on changes in sales pipelines or customer status.

6. Integration

HubSpot's App Marketplace offers over 1,500 integrations, providing a wide range of tools that connect seamlessly with its CRM platform. Capsule CRM integrates with a variety of popular third-party applications, including productivity tools like Google Workspace and Microsoft 365 for email and calendar synchronization. It also connects with accounting software such as Xero.

7. Artificial intelligence

HubSpot integrates AI to optimize sales and marketing efforts by automating tasks such as data entry, lead scoring, and email personalization. Its AI-powered tools provide insights for sales forecasting, recommend content based on customer behavior, and assist with chatbots to enhance customer service. Capsule CRM has limited AI integrations compared to more advanced platforms, focusing primarily on enhancing efficiency through basic automation. However, it supports integrations with third-party tools that offer AI functionalities.

Price and plans comparison

Let's take a closer look at the price and plans of both HubSpot and Capsule CRM.

HubSpot prices

Prices and plans on the Sales Hub for an annual subscription are as follows.

• Starter: $29 per user, per month.
• Professional: $100 per user, per month.
• Enterprise: $150 per user, per month.

Capsule CRM prices

• Starter plan: Starts from $21 per user, per month.
• Growth plan: Starts from $38 per user, per month.
• Advanced plan: Starts from $60 per user, per month.
• Ultimate plan: Starts from $75 per user, per month.

Introducing folk CRM: the best alternative to HubSpot and Capsule CRM

Looking for an affordable alternative? We recommend folk. A multiple award-winning CRM platform loved for its easy-to-use, plug-and-play CRM system.

Key features

• Ease of use and customization: Easily customize the pipelines, dashboards, automation, email sequences, so that you can use it across your sales cycle and pipeline management – and other business functions such as recruitment, marketing, and more.
• Social media integration: Import people and companies from LinkedIn, Sales Navigator, Instagram, and X within a click thanks to folk’s Google Chrome extension.
• Contact sync from Gmail and Outlook: Full email sync enabling users to manage all communications directly from the CRM.
• Find email addresses in a click: Contact enrichment powered by Apollo, and Dropcontact so you can fill in missing data points with 1-click.
• Email sequences: Send email sequences with reminders if your leads don’t reply to your first emails. It includes an AI integration allowing you to personalize email at scale.

Price and plans

folk has a 14-day free trial. After that, there are affordable monthly or annual subscription plans. The annual subscription plan is as follows.

• Standard: $20 per user, per month.
• Premium: $40 per user, per month.
• Custom: Starts from $80 per user, per month.

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HubSpot vs. Capsule CRM: What's the verdict?

Both HubSpot and Capsule CRM offer robust features tailored to different business needs. HubSpot excels in providing a comprehensive suite for larger enterprises with its extensive marketing and sales tools, while Capsule CRM offers a more streamlined, user-friendly experience ideal for small to medium-sized businesses. However, for companies that need a more personalized approach to relationship management, folk provides a flexible alternative to these traditional CRM options, blending ease of use with customization. Try folk today, free.