We get it. You might think we’re biased if we talk about our own CRM. 

After all, we’re the ones that built it. Right? So instead, today we’re going to explore what other people think of our CRM, share some steps we’ve taken based on constructive feedback they had and explore some popular alternatives. 

This way, you can get the real low down on what’s on the market and the options you have. 

Read on for:

• A constructive review of folk,
• Popular alternatives including Monday CRM, Attio and HubSpot,
• And more.

folk CRM Overview (2025)

Rating: ⭐⭐⭐⭐⭐ (280 reviews)

👉 Try folk CRM for free (14 days)

Re-introducing folk: the journey so far

folk has evolved significantly over the past year. With a fresh rebrand and an updated product video, we’ve refined our platform to be more intuitive, customizable, and aligned with what modern teams need. 

Key features that continue to set folk apart include:

• Seamless integrations: Connects with Gmail, Outlook, WhatsApp, LinkedIn, Instagram, Twitter, and more.
• Capture contacts: Import leads from LinkedIn, Instagram, and X using folkX extension
• Sales research: Find emails in 1 click, identify a lead’s strongest connection, and import data from your prospect’s website with AI
• Personal outreach, at scale: Schedule emails and automate sequences
• 6,000+ Integrations: Connect your emails, calendar, social platforms, and thousands of other tools
• AI follow-ups: Know the best leads to follow-up with based on your past conversations using AI

These updates have positioned folk as a strong competitor in the CRM market, especially for small businesses, agencies, and deal flow management teams.

Price and plans of folk

folk offers a straightforward pricing structure with a 14-day free trial, allowing users to explore its features before committing to a plan.

• Standard: $20 per user, per month.
• Premium: $40 per user, per month.
• Custom: Starts from $80 per user, per month.

Compared to alternatives, folk remains competitively priced, particularly for businesses prioritizing a user-friendly CRM that does not have a lengthy implementation time.

What do people actually think of folk?

Customer feedback continues to play a huge role in shaping how we develop folk. Users appreciate the simplicity, ease of use, and integrations. Many highlight that folk is a great alternative to more complex CRMs, offering a no-frills approach that still delivers powerful functionality.

Some areas where users have suggested improvements include:

• More advanced reporting features
• Better visibility of contact statuses at a company level
• Enhanced email tracking capabilities

Some areas where users have praised us include:

• folk being the best CRM and email marketing tool they’ve used, 
• folk being quick to implement - in less than half an hour, 20 minutes in fact.
• folk being one of the best CRM and contact database with integrated email in the market

Thank you, folks! While we do love praise, we also take constructive feedback seriously. Which leads us to the next section.

8 Things we fixed based on previous feedback

Based on real user feedback, we’ve rolled out key improvements, including:

1. Improved contact status tracking: Users can now categorize contacts more effectively within companies, improving visibility and organization.
2. Enhanced email tracking: folk now provides better insights into email opens and engagement.
3. Introduced reporting features: We’ve introduced new reporting features that help users analyze interactions and performance.
4. Refined UI/UX: A cleaner, more intuitive interface makes navigating folk even easier.
5. Improved notes and reminders: A way to set this so you can choose to set them private or leave them as is so your team can see them when the switch is made.
6. Manage and measure deals better: You can filter pipelines and customize dashboards for Deals. Find the deal you’re looking for faster when you filter by Deal name and/or company, a Deal’s custom fields, or a Deal’s native fields (Created at and Created by).
7. Easier emailing with Gmail sender: Before, you could connect and authenticate your custom domain. Now, you can choose to quickly add your Gmail account and get mailing! It’s super easy to setup and allows 2-way syncing so you can see emails sent from folk in your Gmail inbox too. Read more on the Help Center.
8. Capture important info with Metadata: We’re always working to make sure you can get the data that matters to you and display it your way. That’s why — in addition to native fields, smart fields, and custom fields — we’ve added a new field type: metadata.

These changes directly address user concerns and ensure that folk continues to be a CRM that grows with your needs. The good news? We’re always looking for ways to refine our CRM so you can expect more product updates in the future.

Popular alternatives to folk

While folk is a strong contender, it’s always good to explore other options. Here are some of the most talked-about alternatives.

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Want more folk reviews? Read more

👉 Efficent App's folk Review

👉 G2 folk Reviews

Conclusion

Thank you so much for continuing to support our CRM. We believe in continuously improving folk based on real user feedback. Whether it’s refining features, enhancing usability, or expanding integrations, our goal is to build a CRM that genuinely supports your workflow. If you haven’t tried folk yet, now’s the time to see how it stacks up against the competition. Try folk today, free.