Discover folk - the CRM for people-powered businesses
folk CRM is built for modern teams that sell through relationships: LinkedIn conversations, warm intros, founder-led outreach, and fast follow-ups. Instead of acting like a heavy “system of record,” it focuses on execution—capturing contacts in one click, keeping data clean as volume grows, and turning scattered conversations into a trackable pipeline.
This 2026 review breaks down what folk does best, where it can feel limited, how pricing works, and which teams get the most ROI from its LinkedIn-first workflow.
What you'll learn
Read on for:
- A constructive review of folk,
- Popular alternatives including Monday CRM, Attio and HubSpot,
- And more.
What is folk CRM?
folk CRM is a modern AI CRM that centralizes contacts, companies, and conversation history to help teams stay organized and move deals forward. It combines a clean contact database with pipelines, tasks, and channel sync, so every interaction—across email, calendar, and messaging—stays attached to the right record and fuels consistent follow-up.
- Chrome extension to capture LinkedIn profiles into contact records in one click
- Contact enrichment to automatically fill missing data (company, role, email, etc.)
- Deduplication to merge duplicates and keep the database clean
- Pipelines to track deals, stages, and next steps in a simple workflow
- Tasks & reminders to standardize follow-ups across the team
- Email campaigns to send targeted outreach from your contact segments
- Email sequences to automate follow-ups based on timing and actions
- Custom fields (including AI-powered magic fields) to structure data and keep it updatedIntegrations (5,000+ via Zapier/Make and native connectors) to sync your stack end-to-end
- Unified timeline that syncs key conversations and activities (email, calendar, WhatsApp)
- And many more features and a large number of integrations.
folk CRM is built for sales teams, startups, and agencies that run on networking, outbound, and relationship-driven selling—especially when multiple people need shared visibility on contacts, conversations, and pipeline.
folk CRM Overview (2026)
Rating: ⭐⭐⭐⭐⭐ (280 reviews)
👉🏼 Try folk now to test reporting, email tracking, and pipelines free for 14 days
How Much Does folk CRM Cost?
folk CRM has 3 plans and two billing options: pay monthly for flexibility, or pay annually to reduce the effective monthly cost. Pricing is per member (seat), so the total scales with the size of the team.
folk CRM: Customer Reviews
Positive Reviews
✔️ "I loved the simple setup and easy integration. You install, connect your email and WhatsApp and install the Chrome plugin for LinkedIn, and you are running. The learning curve is easy, and the value it brings to my business is huge.
I used to miss conversations on LinkedIn, finding it difficult to build momentum. Still, Folk has helped me never to miss a conversation again while easily building momentum in my sales efforts. Because of the Chrome plugin, it saves me a load of time and labour capturing and enriching contacts because it draws all the information from LinkedIn, and it also enriches the contact's details.
Their help files and help videos cover almost everything you might ask. That said, their customer support is quick and puts a lot of effort into helping you.
I use this product every day, 7 days a week, and it has helped me to create a consistent rhythm in my sales activities." Willem G. (G2)
✔️ "Folk is truly one of the easiest and most valuable tools I have encountered in my sales career. What makes it stand out? The 1-click LI integration seamlessly pulls in accurate data, which has significantly enhanced my outreach efforts. I can then sequence prospects directly within either the web or desktop app, making it feel as though I have a dedicated enrichment and sales prospecting partner working in the background to support my side hustles." Jordan H. (G2)
✔️ "folk is great for our small team. We have the funcitonality we need without extras that we don't need. The email campaign capabilities are affordable and provide great insights to make data-driven decisions. Learning how to use it was easy and integration with email and LinkedIn have saved me somuch time! I use it every day and it keeps me organized and makes it easy to answer pipeline related questions." Tracy M. (G2)
Negative Reviews
❌ "Would love it if there was training links inside the tool that could be turned on (and off) so as were are working through it, we could request "help" in the area we are working." Unknown User (G2)
❌ "- Not being able to see the full email interaction or reply directly from Folk
- Not having metrics or a dashboard where I can track progress" (G2)
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Conclusion
Thank you so much for continuing to support our CRM. We believe in continuously improving folk based on real user feedback. Whether it's refining features, enhancing usability, or expanding integrations, our goal is to build a CRM that genuinely supports your workflow. If you haven't tried folk yet, now's the time to see how it stacks up against the competition. Try folk today, free.
FAQ
Is folk CRM good?
folk CRM holds a 5/5 rating from 280 G2 reviews. Users highlight simplicity, fast setup (~20 minutes), and broad integrations. Recent updates added reporting, improved email tracking, and better deal management, making it reliable for growing teams.
Who is folk CRM best for?
Sales teams of 20–50, agencies, and deal-flow teams seeking scalable CRM without enterprise complexity. Also fits startups and small teams that want quick onboarding, contact enrichment, and integrated emailing.
How much does folk CRM cost?
Standard $20/user/month, Premium $40/user/month, Custom from $80/user/month. All plans start with a 14-day free trial.
Does folk CRM have pipelines and email sequences?
Yes. Deals (pipeline), dashboards, and email sequences are available on Premium and Custom plans, alongside advanced roles and API/WhatsApp sync. The Standard plan excludes these features.
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