Discover folk - the CRM for people-powered businesses
Why third‑party opinions matter
We get it. You might think we're biased if we talk about our own CRM.
After all, we're the ones that built it. Right? So instead, today we're going to explore what other people think of our CRM, share some steps we've taken based on constructive feedback they had and explore some popular alternatives.
This way, you can get the real low down on what's on the market and the options you have.
What you'll learn
Read on for:
- A constructive review of folk,
- Popular alternatives including Monday CRM, Attio and HubSpot,
- And more.
folk CRM Overview (2026)
Rating: ⭐⭐⭐⭐⭐ (280 reviews)
👉🏼 Try folk now to test reporting, email tracking, and pipelines free for 14 days
Re-introducing folk: the journey so far
folk has evolved significantly over the past year, becoming the ideal CRM solution for large and medium-sized sales teams. With a fresh rebrand and an updated product video, we've refined our platform to be more intuitive, customizable, and aligned with what modern teams need.
Key features that continue to set folk apart include:
- Seamless integrations: Connects with Gmail, Outlook, WhatsApp, LinkedIn, Instagram, Twitter, and more.
- Capture contacts: Import leads from LinkedIn, Instagram, and X using folkX extension
- Sales research: Find emails in 1 click, identify a lead's strongest connection, and import data from your prospect's website with AI
- Personal outreach, at scale: Schedule emails and automate sequences
- 6,000+ Integrations: Connect your emails, calendar, social platforms, and thousands of other tools
- AI follow-ups: Know the best leads to follow-up with based on your past conversations using AI
- AI enrichment & Magic Fields: Automatically enrich contacts and companies (titles, company info, social profiles, etc.) and store everything in fully customizable fields.
- Pipeline & workflows: Build simple or advanced pipelines for sales, fundraising, hiring, or partnerships, with stages, tasks, and reminders for every contact.
- Collaboration & shared views: Share contact lists, notes, and timelines with your team, and keep everyone aligned with shared views, comments, and activity history.
These updates have positioned folk as the strongest competitor in the CRM market, especially for medium-sized sales teams of 20-50 people, agencies, and deal flow management teams looking for scalable solutions without enterprise-level complexity.
Best for
Price and plans of folk
folk offers a straightforward pricing structure with a 14-day free trial, allowing users to explore its features before committing to a plan.
- Standard: $17.5 per user, per month.
- Premium: $35 per user, per month.
- Custom: Starts from $70 per user, per month.
Compared to alternatives, folk remains competitively priced, particularly for businesses prioritizing a user-friendly CRM that does not have a lengthy implementation time.
What do people actually think of folk?
Customer feedback continues to play a huge role in shaping how we develop folk. Users appreciate the simplicity, ease of use, and integrations. Many highlight that folk is a great alternative to more complex CRMs, offering a no-frills approach that still delivers powerful functionality.
Positive Customer Reviews
"It is incredibly intuitive and easy to use without having to do courses or read instructions. It links beautifully with LinkedIn, so much so that I have cancelled my Sales Navigator subscription. I love how it pulls the data and pictures from LinkedIn, so you can see the image of every contact. It's really simple to use to map sales pipelines and keep track of opportunities. Customer support has been fantastic with quick replies and even a face to face call to set me up. It has a live sync wth my gmail, allowing all my email and contacts to update in real time." G2
"It is our one stop shop for all of our CRM needs and helped us organize our sourcing strategy. The enrichment option helps you update the current designations of your potential leads and saved us a lot of time in reaching out to only the current active employess of the firm" G2
Negative Customer Reviews
"The only thing I currently find a bit limited is the reporting functionality. While it’s not a pressing issue at the moment, I can see the need for more advanced, KPI-focused reporting tools as the business scales. It would be great to get deeper insights in the future, especially for growing teams or more data-driven decisions. That said, the current setup still covers the essentials quite well." G2
"Would love for emails sent from folk to also be captured in outlook. Would love to save messages straight form persons profile vs having to go into the msg area. I am sure they will get to that." G2
Some areas where users have suggested improvements include:
- More advanced reporting features
- Better visibility of contact statuses at a company level
- Enhanced email tracking capabilities
Thank you, folks! While we do love praise, we also take constructive feedback seriously. Which leads us to the next section.
👉🏼 Try folk now to experience the quick setup and improved contact tracking that reviewers praise
8 Things we fixed based on previous feedback!
Based on real user feedback, we've rolled out key improvements, including:
- Improved contact status tracking: Users can now categorize contacts more effectively within companies, improving visibility and organization.
- Enhanced email tracking: folk now provides better insights into email opens and engagement.
- Introduced reporting features: We've introduced new reporting features that help users analyze interactions and performance.
- Refined UI/UX: A cleaner, more intuitive interface makes navigating folk even easier.
- Improved notes and reminders: A way to set this so you can choose to set them private or leave them as is so your team can see them when the switch is made.
- Manage and measure deals better: You can filter pipelines and customize dashboards for Deals. Find the deal you're looking for faster when you filter by Deal name and/or company, a Deal's custom fields, or a Deal's native fields (Created at and Created by).
- Easier emailing with Gmail sender: Before, you could connect and authenticate your custom domain. Now, you can choose to quickly add your Gmail account and get mailing! It's super easy to setup and allows 2-way syncing so you can see emails sent from folk in your Gmail inbox too. Read more on the Help Center.
- Capture important info with Metadata: We're always working to make sure you can get the data that matters to you and display it your way. That's why — in addition to native fields, smart fields, and custom fields — we've added a new field type: metadata.
These changes directly address user concerns and ensure that folk continues to be a CRM that grows with your needs. The good news? We're always looking for ways to refine our CRM so you can expect more product updates in the future.
Popular alternatives to folk
While folk CRM stands out as the best solution for growing sales teams of 20-50 people who need sophisticated features without enterprise complexity, it's always good to explore other options. Here are some of the most talked-about alternatives.
Want more folk reviews? Read more
👉 Efficent App's folk Review
Conclusion
Thank you so much for continuing to support our CRM. We believe in continuously improving folk based on real user feedback. Whether it's refining features, enhancing usability, or expanding integrations, our goal is to build a CRM that genuinely supports your workflow. If you haven't tried folk yet, now's the time to see how it stacks up against the competition. Try folk today, free.
FAQ
Is folk CRM good?
folk CRM holds a 5/5 rating from 280 G2 reviews. Users highlight simplicity, fast setup (~20 minutes), and broad integrations. Recent updates added reporting, improved email tracking, and better deal management, making it reliable for growing teams.
Who is folk CRM best for?
Sales teams of 20–50, agencies, and deal-flow teams seeking scalable CRM without enterprise complexity. Also fits startups and small teams that want quick onboarding, contact enrichment, and integrated emailing.
How much does folk CRM cost?
Standard $20/user/month, Premium $40/user/month, Custom from $80/user/month. All plans start with a 14-day free trial.
Does folk CRM have pipelines and email sequences?
Yes. Deals (pipeline), dashboards, and email sequences are available on Premium and Custom plans, alongside advanced roles and API/WhatsApp sync. The Standard plan excludes these features.
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