Capsule CRM vs Nimble

Capsule CRM and Nimble are two CRM options designed for small to mid-sized businesses, each offering a unique approach to managing customer relationships. Capsule CRM focuses on simplicity and organization, with tools for managing contacts, tracking sales pipelines, and keeping tasks on track. Nimble, by contrast, emphasizes contact enrichment and social media integration, making it ideal for businesses prioritizing relationship-building. In this blog post, we’ll dive into their key features to help you determine the best fit—or if folk might just provide an even better alternative by combining user-friendly features with enhanced contact management solutions.

What is Capsule CRM?

Capsule CRM is a user-friendly customer relationship management platform designed for small and medium-sized businesses. It offers a clean, intuitive interface that helps users manage customer relationships, track sales pipelines, and organize tasks and communications efficiently.

Key features of Capsule CRM

• Sales pipeline: Capsule CRM provides a sales pipeline feature that helps users track opportunities and manage leads through various stages of the sales process.
• Key integrations: Capsule integrates with popular tools like Google Workspace, Xero, and Mailchimp, enabling users to connect external applications for a more streamlined workflow.
• Task management: The task management feature allows users to create, assign, and track tasks related to contacts, sales, or projects within the CRM.
• Task reminders: Capsule CRM offers task reminders to help users stay on top of deadlines and follow-ups by sending notifications when tasks are due.
  

What is Nimble?

Nimble is a relationship-focused CRM designed to help businesses manage contacts, track interactions, and streamline communication. Nimble can work from your Outlook or Gmail inbox, social and web.

Key features of Nimble

• Contact management: Nimble consolidates contact details from various sources, including email and social media, into unified profiles, making it easier to track communication.
• Social listening and engagement: The platform integrates with social media channels, enabling users to monitor conversations, engage with leads, and stay updated on contacts' social activity.
• Email tracking: Nimble provides email tracking tools to monitor when emails are opened and links are clicked, helping users gauge engagement with outreach efforts.
• Pipeline management: Users can manage sales pipelines with customizable deal stages, allowing teams to track opportunities and monitor deal progression.
• Task and activity management: Nimble includes task tracking and reminders, helping users stay organized with follow-ups, meetings, and to-do lists associated with contacts or deals.

Capsule CRM vs. Nimble: Feature Comparison

Let's break down the key features of two CRM software solutions and take a closer look at their sales automation, email marketing tools, and contact management.

1. Sales pipeline management

Capsule CRM's pipeline management feature offers a user-friendly approach to tracking sales opportunities through various stages. You can view the sales pipeline as a list, Kanban, or dashboard. This flexibility allows businesses to choose the view that best suits their workflow, making it easier to monitor progress and identify bottlenecks. Capsule also provides a straightforward way to add and update opportunities, ensuring that sales teams can maintain an accurate and up-to-date pipeline.

On the other hand, Nimble CRM includes a pipeline dashboard for tracking sales opportunities through customizable deal stages, providing a visual overview of where deals stand within the sales process. The dashboard allows users to create and move deals through each stage, set expected close dates, and update deal values. Nimble's pipeline management is designed to offer a clear and organized view of sales activities, helping teams prioritize tasks and focus on closing deals efficiently.

2. Ease of use

Capsule CRM offers an intuitive interface that is easy to navigate, making it accessible for users of all technical levels. Nimble also prioritizes ease of use, with a clean design and straightforward navigation, but has more of a social sales and marketing focus.

3. Contact enrichment

Capsule CRM's contact enrichment feature automatically enhances contact and company records by pulling in relevant data, such as job titles, email addresses, LinkedIn profiles, and company information. Similarly, Nimble CRM’s contact enrichment feature automatically gathers additional information on contacts from various public sources, including social media profiles.

4. Outreach

Capsule CRM's outreach solution focuses on simplifying email marketing and automating follow-ups through integration with its email tool, Transpond. This allows users to schedule and automate email campaigns to streamline outreach efforts. Nimble CRM’s outreach feature enables users to manage individual and group email communications, track engagement, and personalize messaging based on contact profiles.

5. Automation

Capsule CRM offers automation features that help streamline sales and customer relationship processes, including automating repetitive tasks like follow-ups and data updates. Nimble CRM's automation features are basic, used mostly to streamline tasks like data enrichment and follow-up reminders, helping users keep track of interactions and due dates.

6. Integration

Capsule CRM integrates with a variety of popular third-party applications, including productivity tools like Google Workspace and Microsoft 365 for email and calendar synchronization. It also connects with accounting software such as Xero. Nimble connects with productivity tools like Mailchimp, QuickBooks, and Zapier, enabling users to automate data flow and enhance functionality through third-party applications.

7. Artificial Intelligence

Capsule CRM has limited AI integrations compared to more advanced platforms, focusing primarily on enhancing efficiency through basic automation. Nimble CRM incorporates AI-powered sales intelligence to enhance prospecting and lead enrichment, gathering detailed information from multiple sources to create enriched contact profiles.

Price and plans comparison

Let's take a closer look at the price and plans of both Capsule CRM and Nimble.

Capsule CRM prices

Capsule provides a few price plans that are feature rich and dependent on the number of contacts you need in your database.

• Starter plan: Starts from $21 per user, per month.
• Growth plan: Starts from $38 per user, per month.
• Advanced plan: Starts from $60 per user, per month.
• Ultimate plan: Starts from $75 per user, per month.

Nimble prices

Nimble provides both a monthly and annual subscription plan, with only one tier for each subscription type.

• Annual: $24.90/user/month.
• Monthly: $29.90/user/month.

Introducing folk CRM: the best alternative to Capsule CRM and Nimble

Looking for an affordable alternative? We recommend folk. A multiple award-winning CRM platform loved for its easy-to-use, plug-and-play CRM system.

Key features

• Contact management: Bring all your contacts into one place seamlessly, from social media platforms such as LinkedIn, Instagram and X to multiple inboxes including Gmail and Outlook.
• Notes and reminders: Attach notes directly to a contact's profile in folk, and access them on the go. And assign reminders so you know exactly when to follow-up.
• Sales pipeline dashboard: Manage your entire sales cycle and leads with a highly customizable sales pipeline dashboard that can be used in Kanban-board view or listicle.
• Ease of use and customization: Easily customize the pipelines, dashboards, automation, email sequences, so that you can use it across your sales cycle and pipeline management – and other business functions such as recruitment, marketing, and more.
• Social media integration: Import people and companies from LinkedIn, Sales Navigator, Instagram, and X within a click thanks to folk’s Google Chrome extension.
• Contact sync from Gmail and Outlook: Full email sync enabling users to manage all communications directly from the CRM.
• Find email addresses in a click: Contact enrichment powered by Apollo, and Dropcontact so you can fill in missing data points with 1-click.
• Email sequences: Send email sequences with reminders if your leads don’t reply to your first emails. It includes an AI integration allowing you to personalize email at scale.

Price and plans

folk has a 14-day free trial. After that, there are affordable monthly or annual subscription plans. The annual subscription plan is as follows.

• Standard: $20 per user, per month.
• Premium: $40 per user, per month.
• Custom: Starts from $80 per user, per month.

Capsule CRM vs. Nimble: What's the verdict?

It's clear that both Capsule CRM and Nimble offer robust solutions for managing customer relationships, each with unique strengths. Capsule CRM stands out with its intuitive interface and extensive customization options, making it ideal for businesses seeking a straightforward CRM solution. On the other hand, Nimble excels in social media integration and contact management, perfect for teams that prioritize social engagement. However, for companies that need a more personalized approach to relationship management, folk provides a flexible alternative to these traditional CRM options, blending ease of use with customization. Try folk today, free