Copper CRM Review: Pros, Cons and Best Alternatives in 2025

Gmail as your sales command center?

That’s the pitch behind Copper CRM—a lightweight, Google-native CRM designed to help small teams manage deals without switching tools.

Sounds smooth.

But as your pipeline grows, cracks appear: limits in customization, lack of depth, and missed opportunities.

Let’s unpack what Copper gets right—and where it lags behind.

What is Copper CRM?

Copper CRM is a sales and contact management platform built for Google Workspace users. It integrates directly with Gmail and Calendar to log interactions, manage leads, and automate simple workflows—all from your inbox.

It’s like adding a CRM layer on top of Gmail. Ideal for small teams with simple sales processes, but not built for complexity.

Copper CRM: Who is it for?

Copper CRM is a solid match for:

✔️ Real estate agents who want CRM features inside Gmail

✔️ Consultants and coaches managing a small client base

✔️ Freelancers juggling multiple deals from their inbox

✔️ Service-based SMBs that rely heavily on Google tools

✔️ Sales reps with simple, linear pipelines

Not ideal if:

❌ You run a multi-channel sales or marketing operation

❌ You need advanced collaboration between multiple roles

❌ You’re using tools outside the Google ecosystem (like Outlook or HubSpot)

❌ Your business is scaling fast and needs deeper customization

Copper CRM: Main Features

Copper CRM Pricing

Copper CRM offers 3 paid plans (no free version):

• Basic: $23/user/month
• For freelancers or very small teams. Limited pipelines and automation.
• Professional: $49/user/month
• Ideal for small businesses. Includes workflow automation, reporting, integrations.
• Business: $69/user/month
• For larger teams. Adds lead scoring, goal tracking, advanced permissions.

⚠️ Pricing is billed annually. Monthly billing comes at a higher rate.

Copper CRM: What’s Missing

Copper works… until you need more.

Here’s where it starts falling short—especially compared to modern CRMs:

❌ No native multichannel support (LinkedIn, WhatsApp, SMS)

❌ No contact enrichment out-of-the-box

❌ No shared views or collaborative pipelines

❌ Limited customization (field types, pipeline logic, visibility settings)

❌ No AI suggestions, prioritization, or smart filtering

❌ Locked features on higher tiers (like advanced reporting or automation depth)

🧠 Expert tip: Teams using Copper often pay for extra tools (Apollo, Clay, Notion, etc.) just to patch those gaps : “Import function needs work in the area of duplicate management and add/ overwrite tags. Third-party integration with Zapier makes this seamless but can add unnecessary expenses”. (Capterra)

5 Best Copper CRM Alternatives

👉 Try folk CRM for free

Check out the best Copper CRM alternatives to explore tools that offer stronger automation, better integrations, and more customization.

FAQ

Is Copper CRM only for Google Workspace?

Yes. If you're not using Gmail, it won't be useful. Everything relies on native Google integrations.

Does Copper CRM support outreach or enrichment?

No built-in enrichment, no LinkedIn automation, and no multichannel sequences. You’ll need external tools.

Can Copper CRM handle fast-growing sales teams?

Not really. It’s great for simplicity, but lacks depth once your workflow gets complex.

Is there a free version?

No. Copper starts at $23/user/month. No free plan, just a trial.

Conclusion

If you're just starting out and run your business entirely in Gmail, Copper CRM might feel like a great fit.

But once your team grows—or your workflows get more advanced—it starts to feel limited. No enrichment. No multichannel. No collaboration.

That’s why many agile teams are moving to folk CRM.

You get contact enrichment, flexible pipelines, collaborative features, and automated follow-ups—all in one clean platform.

Less juggling. More closing! 🔥