Copper CRM Review: Pros, Cons, Best Alternatives

Quick take: Copper CRM for growing sales teams

Gmail as your sales command center?

That's the pitch behind Copper CRM—a lightweight, Google-native CRM designed to help small teams manage deals without switching tools.

Sounds smooth.

But as your 20-50 person sales team expands, cracks appear: limits in customization, lack of multichannel support, and missed opportunities for collaboration.

Let's unpack what Copper gets right—and where growing sales teams need more robust solutions.

Key takeaways

• 📧 Copper CRM is a Google-native CRM that logs Gmail/Calendar to manage contacts and deals from the inbox.
• 👥 Best for small teams/simple pipelines; not ideal for scaling teams of 20-50 people needing multichannel workflows.
• 🧩 Features: Kanban pipelines, basic automation, reporting, and mobile apps.
• 🚫 Gaps: no multichannel, no enrichment, limited collaboration/customization, and few AI tools.
• 🌟 Consider folk CRM for enrichment, Gmail/Outlook, LinkedIn, and collaborative views perfect for mid-size teams.

What is Copper CRM?

Copper CRM is a sales and contact management platform built for Google Workspace users. It integrates directly with Gmail and Calendar to log interactions, manage leads, and automate simple workflows—all from your inbox.

It's like adding a CRM layer on top of Gmail. Ideal for startups with simple sales processes, but struggles to support the complexity and collaboration needs of growing sales teams with 20-50 members.

Copper CRM: Who is it for?

Copper CRM is a solid match for:

✔️ Solo real estate agents who want basic CRM features inside Gmail

✔️ Individual consultants and coaches managing a small client base

✔️ Freelancers juggling multiple deals from their inbox

✔️ Very small service businesses that rely heavily on Google tools

✔️ Single sales reps with simple, linear pipelines

Not ideal if:

❌ You have a sales team of 20-50 people needing collaboration features

❌ You run multi-channel sales or marketing operations

❌ You need advanced team coordination and shared visibility

❌ You're using tools outside the Google ecosystem (like Outlook or LinkedIn Sales Navigator)

❌ Your growing team needs deeper customization and scalable workflows

Copper CRM: Main Features

Copper CRM Pricing

Copper CRM offers 3 paid plans (no free version):

• Basic: $23/user/month
• For individuals or very small teams. Limited pipelines and automation.
• Professional: $49/user/month
• For small businesses. Includes workflow automation, reporting, integrations.
• Business: $69/user/month
• For larger teams. Adds lead scoring, goal tracking, advanced permissions.

⚠️ Pricing is billed annually. Monthly billing comes at a higher rate. For teams of 20-50 people, costs quickly escalate to $980-$3,450 per month.

Copper CRM: What's Missing

Copper works for solo users… but fails mid-size sales teams.

Here's where it becomes inadequate for teams of 20-50 people—especially compared to modern CRMs built for collaboration:

❌ No native multichannel support (LinkedIn, WhatsApp, SMS) essential for diverse sales strategies

❌ No contact enrichment out-of-the-box, forcing teams to use multiple tools

❌ No shared views or collaborative pipelines for team visibility and coordination

❌ Limited customization for complex team workflows and role-based permissions

❌ No AI suggestions, prioritization, or smart filtering to help teams focus on best opportunities

❌ Expensive scaling costs that make it prohibitive for growing teams

🧠 Expert tip: Mid-size teams using Copper often pay for multiple additional tools (Apollo, Clay, Notion, Slack integrations) just to patch collaboration gaps: "Import function needs work in the area of duplicate management and add/ overwrite tags. Third-party integration with Zapier makes this seamless but can add unnecessary expenses". (Capterra)

👉🏼 Try folk now to avoid paying for multiple tools by unifying enrichment and outreach

5 Best Copper CRM Alternatives

👉 Try folk CRM for free

Check out the best Copper CRM alternatives to explore tools that offer stronger team collaboration, better integrations, and more customization for growing sales organizations.

FAQ

Does Copper CRM integrate with Outlook?

No. Copper is built for Google Workspace only. It syncs Gmail and Google Calendar, not Outlook email or calendar. For mixed email stacks, consider folk.

How much does Copper CRM cost?

Basic $23, Professional $49, Business $69 per user/month (annual billing). No free plan, only a trial. For 30 users: $690–$2,070 per month; monthly billing is higher.

Does Copper CRM have sequences or contact enrichment?

No native multichannel sequences or built-in enrichment. LinkedIn, SMS, and data enrichment require third-party tools, adding cost and complexity.

Who is Copper CRM best for?

Solo users, freelancers, and very small teams on Google Workspace with simple pipelines. Less suitable for 20–50 person teams needing multichannel outreach, customization, and collaboration.

Conclusion

If you're a solo entrepreneur running your business entirely in Gmail, Copper CRM might feel adequate.

But for sales teams of 20-50 people with complex workflows, multiple channels, and collaboration needs, Copper quickly becomes a bottleneck. No enrichment. No multichannel support. No team collaboration features.

That's why scaling B2B sales teams are choosing folk CRM.

👉🏼 Try folk now to manage contact-based reminders and shared pipelines for your 20-50 person sales team

You get contact enrichment, flexible team pipelines, shared visibility, multichannel outreach, and AI-powered insights—all designed for growing sales organizations.

Stop juggling multiple tools. Start scaling efficiently! 🔥