Top 10 Copper CRM Alternatives in 2025: Rating and Reviews

Looking for a smarter, more flexible CRM than Copper? If you're feeling boxed in by limited automation, rigid integrations, or a steep price tag, you're not alone. Many teams are exploring Copper CRM alternatives that offer better customization, modern workflows, and more value for their money.

Below is a curated list of top alternatives, each offering unique strengths to help you find the right fit for your business.

Top 10 Copper CRM Alternatives (2025)

👉 Try folk CRM for free

1. folk CRM

Rating

⭐⭐⭐⭐⭐

Best For

Startups, small teams, agencies

Overview

folk CRM is designed for collaborative teams seeking a user-friendly platform that simplifies customer relationship management. It offers a free plan suitable for small and mid-sized teams, with premium features available at competitive rates.

folk CRM offers integrations with Gmail, Outlook, WhatsApp, Linkedin, Instagram, X, and more.

Pros

• Intuitive interface with customizable pipelines
• Seamless integration with Gmail, Outlook, WhatsApp, LinkedIn (and more) via Chrome extension
• Built-in email automation and mail merge
• Affordable pricing for small teams
• Native enrichment

Cons

• Not designed for cold calling

Pricing

Starts at $20/user/month (billed annually)

👉 Try folk CRM for free

2. NetHunt CRM

Rating

⭐⭐⭐⭐⭐

Best For

Gmail power users, sales automation

Overview

NetHunt CRM integrates directly into Gmail, allowing users to manage contacts, deals, and workflows without leaving their inbox. It offers advanced automation and customization options.

Pros

• CRM functionality within Gmail
• Highly customizable fields and workflows
• Robust email marketing and automation features

Cons

• Learning curve for setting up advanced automations
• Higher pricing compared to some alternatives

Pricing

Starts at $30/user/month

3. Bigin by Zoho

Rating

⭐⭐⭐⭐⭐

Best For

Budget-conscious small businesses

Overview

Bigin offers a streamlined CRM experience with essential features, making it ideal for small businesses looking for an affordable solution.

Pros

• User-friendly interface with multiple pipelines
• Built-in telephony and email integration
• Affordable pricing

Cons

• Limited advanced features compared to full-fledged CRMs
• Basic reporting capabilities

Pricing

Starts at $7/user/month + Free plan with very limited features

4. Pipedrive

Rating

⭐⭐⭐⭐

Best For

Sales-focused teams

Overview

Pipedrive is a sales-driven CRM designed to help teams stay focused and close deals faster. Its visual pipeline makes it easy to track every opportunity, while built-in tools like email tracking, reminders, and forecasting keep reps organized and proactive—without adding complexity.

Pros

• Intuitive drag-and-drop pipeline management
• Customizable stages and fields
• Robust reporting and forecasting tools

Cons

• Limited marketing automation features
• Add-ons can increase overall cost

Pricing

Starts at $14/user/month

5. HubSpot CRM

Rating

⭐⭐⭐⭐

Best For

Marketing + sales alignment

Overview

HubSpot CRM combines marketing, sales, and customer service in one connected platform. The free tier covers the basics—contact tracking, pipelines, email tools—making it ideal for small teams. As you grow, you can unlock advanced features like automation and lead scoring without switching systems.

Pros

• Free plan with essential features
• Seamless integration with HubSpot's marketing tools
• Extensive knowledge base and support

Cons

• Advanced features require paid plans
• Can be complex for users seeking a simple CRM

Pricing

Starts at $20 (Free plan but very limited features)

6. Nutshell CRM

Rating

⭐⭐⭐⭐

Best For

All-in-one simplicity

Overview

Nutshell CRM brings sales and marketing together in one streamlined platform. Designed for simplicity, it helps teams manage leads, send campaigns, and track results without juggling multiple tools. It's a solid choice for businesses that want functionality without the learning curve.

Pros

• All-in-one CRM with email marketing
• User-friendly interface
• Strong customer support

Cons

• Limited third-party integrations
• Less customizable compared to some competitors

Pricing

Starts at $19/user/month

7. Streak CRM

Rating

⭐⭐⭐⭐⭐

Best For

CRM inside Gmail

Overview

Streak CRM lives inside Gmail, turning your inbox into a lightweight CRM. You can track leads, manage pipelines, and collaborate on deals—without switching tabs. It’s ideal for solo users or small teams already working in Gmail who want simplicity over complexity.

Pros

• Seamless Gmail integration and features
• Customizable pipelines
• Free plan available

Cons

• Old interface/UX
• Limited features outside of Gmail
• Not suitable for teams needing advanced CRM functionalities

Pricing

$59/month

8. Insightly

Rating

⭐⭐⭐⭐

Best For

Project + CRM combo

Overview

Insightly blends CRM with project management, so you can track relationships and deliver work—all in one place. It’s well-suited for teams juggling sales, tasks, and client projects, with tools to manage pipelines, timelines, and follow-ups from a single dashboard.

Pros

• Integrated project management tools and Gmail
• Customizable dashboards and reports
• Workflow automation

Cons

• Steeper learning curve
• Higher pricing for advanced features

Pricing

Starts at $29/user/month

9. Close CRM

Rating

⭐⭐⭐⭐⭐

Best For

Sales automation, calling, emails

Overview

Close CRM is built for inside sales teams that move fast. With calling, email, and SMS baked into the platform, reps can reach leads, follow up, and close deals—all without leaving their workflow. It’s designed to reduce busywork and keep sales conversations flowing.

Pros

• Built-in calling and SMS
• Powerful automation features
• Detailed reporting and analytics

Cons

• Higher starting price
• May be too feature-rich for small teams

Pricing

Starts at $99/user/month

10. Salesforce

Rating

⭐⭐⭐⭐

Best For

Enterprise scalability, large sales teams

Overview

Salesforce is a powerhouse CRM built for scale. From startups to global enterprises, it offers deep customization, automation, and integrations across every department. Whether you're managing sales, service, or marketing, Salesforce adapts to complex needs—but comes with a steeper learning curve.

Pros

• Highly customizable
• Extensive integration options
• Robust reporting and analytics

Cons

• Complex setup and implementation
• Higher cost for small businesses

F.A.Q.

1. Can you enrich contact data automatically in Copper?

👉 Not natively. Copper lacks built-in data enrichment. Users often rely on third-party tools to pull job titles, company info, or LinkedIn profiles, which adds time and friction.

2. Is deal management built for multi-stakeholder B2B sales?

👉 Copper offers basic pipeline features, but it's not optimized for complex B2B sales involving multiple decision-makers. Custom tagging and dynamic segmentation are limited.

3. Can you integrate with both Gmail and Outlook?

👉 Copper is tightly integrated with Gmail—but that’s it. Outlook users are left out, which makes collaboration across teams using different email systems more difficult.

4. Are pipeline stages and views fully customizable?

👉 To an extent. While you can adjust stages in Copper, views and filters remain quite rigid. You can't create fully custom pipelines for different workflows (sales, hiring, partnerships, etc.) without workarounds.

5. Does Copper offer native automation for follow-ups?

👉 Automation in Copper is limited. There's no native mail merge, follow-up sequences, or smart triggers for post-email actions. Most users must turn to Zapier or third-party integrations to build workflows.

6. Is it easy to collaborate across teams?

👉 Collaboration in Copper is restricted to deal owners and manual assignments. Shared views, notes, and contact tagging per team or objective are limited compared to newer CRMs built for cross-functional usage.

7. Is pricing aligned with value?

👉 Copper offers an afforadble starting price. But the pricing tends to increase quickly as you scale, and many essential features (like reporting or integrations) are locked behind higher tiers. This can be a blocker for startups or lean teams seeking ROI.

Conclusion

If Copper CRM is starting to feel too rigid, outdated, or overpriced, you’re not alone. Today’s teams need tools that match their speed, collaboration style, and growth needs.

folk CRM stands out as the #1 Copper CRM alternative, combining:

• automation,
• enrichment,
• pipeline flexibility in one sleek,
• easy-to-use platform,
• etc.

Whether you're scaling your sales, managing partnerships, or just want a CRM that adapts to you—not the other way around—folk CRM is worth the switch.