Best Copper CRM Alternatives for 2025

Looking for a smarter, more flexible CRM than Copper?

If you're feeling boxed in by limited automation, rigid integrations, or a steep price tag, you're not alone. Many teams of 20-50 people are exploring Copper CRM alternatives that offer better customization, modern workflows, and more value for their money.

Below is a curated list of top alternatives, each offering unique strengths to help you find the right fit for your growing business.

Top 10 Copper CRM Alternatives (2025)

👉🏼 Try folk now to manage contact-based reminders with your team

1. folk CRM

Rating

⭐⭐⭐⭐⭐

Best For

Teams of 20-50 people, agencies, growing businesses

Overview

folk CRM is specifically designed for collaborative teams of 20-50 people who need a user-friendly platform that simplifies customer relationship management while scaling with their growth. It's the perfect solution for mid-sized teams outgrowing basic CRMs but not ready for enterprise complexity.

folk CRM offers integrations with Gmail, Outlook, WhatsApp, Linkedin, Instagram, X, and more.

Pros

• Intuitive interface with customizable pipelines perfect for 20-50 person teams
• Seamless integration with Gmail, Outlook, WhatsApp, LinkedIn (and more) via Chrome extension
• Built-in email automation and mail merge
• Affordable pricing that scales with growing teams
• Native enrichment

Cons

• Not designed for cold calling

Pricing

Starts at $20/user/month (billed annually)

👉 Try folk CRM for free

2. NetHunt CRM

Rating

⭐⭐⭐⭐⭐

Best For

Gmail power users, sales automation

Overview

NetHunt CRM integrates directly into Gmail, allowing users to manage contacts, deals, and workflows without leaving their inbox. It offers advanced automation and customization options.

Pros

• CRM functionality within Gmail
• Highly customizable fields and workflows
• Robust email marketing and automation features

Cons

• Learning curve for setting up advanced automations
• Higher pricing compared to some alternatives

Pricing

Starts at $30/user/month

3. Bigin by Zoho

Rating

⭐⭐⭐⭐⭐

Best For

Budget-conscious small businesses

Overview

Bigin offers a streamlined CRM experience with essential features, making it ideal for small businesses looking for an affordable solution.

Pros

• User-friendly interface with multiple pipelines
• Built-in telephony and email integration
• Affordable pricing

Cons

• Limited advanced features compared to full-fledged CRMs
• Basic reporting capabilities

Pricing

Starts at $7/user/month + Free plan with very limited features

4. Pipedrive

Rating

⭐⭐⭐⭐

Best For

Sales-focused teams

Overview

Pipedrive is a sales-driven CRM designed to help teams stay focused and close deals faster. Its visual pipeline makes it easy to track every opportunity, while built-in tools like email tracking, reminders, and forecasting keep reps organized and proactive—without adding complexity.

Pros

• Intuitive drag-and-drop pipeline management
• Customizable stages and fields
• Robust reporting and forecasting tools

Cons

• Limited marketing automation features
• Add-ons can increase overall cost

Pricing

Starts at $14/user/month

5. HubSpot CRM

Rating

⭐⭐⭐⭐

Best For

Marketing + sales alignment

Overview

HubSpot CRM combines marketing, sales, and customer service in one connected platform. The free tier covers the basics—contact tracking, pipelines, email tools—making it ideal for small teams. As you grow, you can unlock advanced features like automation and lead scoring without switching systems.

Pros

• Free plan with essential features
• Seamless integration with HubSpot's marketing tools
• Extensive knowledge base and support

Cons

• Advanced features require paid plans
• Can be complex for users seeking a simple CRM

Pricing

Starts at $20 (Free plan but very limited features)

6. Nutshell CRM

Rating

⭐⭐⭐⭐

Best For

All-in-one simplicity

Overview

Nutshell CRM brings sales and marketing together in one streamlined platform. Designed for simplicity, it helps teams manage leads, send campaigns, and track results without juggling multiple tools. It's a solid choice for businesses that want functionality without the learning curve.

Pros

• All-in-one CRM with email marketing
• User-friendly interface
• Strong customer support

Cons

• Limited third-party integrations
• Less customizable compared to some competitors

Pricing

Starts at $19/user/month

7. Streak CRM

Rating

⭐⭐⭐⭐⭐

Best For

CRM inside Gmail

Overview

Streak CRM lives inside Gmail, turning your inbox into a lightweight CRM. You can track leads, manage pipelines, and collaborate on deals—without switching tabs. It's ideal for solo users or small teams already working in Gmail who want simplicity over complexity.

Pros

• Seamless Gmail integration and features
• Customizable pipelines
• Free plan available

Cons

• Old interface/UX
• Limited features outside of Gmail
• Not suitable for teams needing advanced CRM functionalities

Pricing

$59/month

8. Insightly

Rating

⭐⭐⭐⭐

Best For

Project + CRM combo

Overview

Insightly blends CRM with project management, so you can track relationships and deliver work—all in one place. It's well-suited for teams juggling sales, tasks, and client projects, with tools to manage pipelines, timelines, and follow-ups from a single dashboard.

Pros

• Integrated project management tools and Gmail
• Customizable dashboards and reports
• Workflow automation

Cons

• Steeper learning curve
• Higher pricing for advanced features

Pricing

Starts at $29/user/month

9. Close CRM

Rating

⭐⭐⭐⭐⭐

Best For

Sales automation, calling, emails

Overview

Close CRM is built for inside sales teams that move fast. With calling, email, and SMS baked into the platform, reps can reach leads, follow up, and close deals—all without leaving their workflow. It's designed to reduce busywork and keep sales conversations flowing.

Pros

• Built-in calling and SMS
• Powerful automation features
• Detailed reporting and analytics

Cons

• Higher starting price
• May be too feature-rich for small teams

Pricing

Starts at $99/user/month

10. Salesforce

Rating

⭐⭐⭐⭐

Best For

Enterprise scalability, large sales teams

Overview

Salesforce is a powerhouse CRM built for scale. From startups to global enterprises, it offers deep customization, automation, and integrations across every department. Whether you're managing sales, service, or marketing, Salesforce adapts to complex needs—but comes with a steeper learning curve.

Pros

• Highly customizable
• Extensive integration options
• Robust reporting and analytics

Cons

• Complex setup and implementation
• Higher cost for small businesses

Conclusion

👉🏼 Try folk now to never miss a follow-up when scaling sales for a 20-50 person team

If Copper CRM is starting to feel too rigid, outdated, or overpriced for your growing team of 20-50 people, you're not alone. Today's mid-sized teams need tools that match their speed, collaboration style, and growth needs without the complexity of enterprise solutions.

folk CRM stands out as the #1 Copper CRM alternative for teams of 20-50 people, combining:

• automation,
• enrichment,
• pipeline flexibility in one sleek,
• easy-to-use platform,
• etc.

Whether you're scaling your sales, managing partnerships, or just want a CRM that adapts to your growing team—not the other way around—folk CRM is worth the switch for teams ready to move beyond basic tools without enterprise overhead.

FAQ

What are the best alternatives to Copper CRM?

Top options include folk CRM, Pipedrive, HubSpot, Close, Salesforce, NetHunt, Bigin by Zoho, Nutshell, Streak, and Insightly. Compare pricing, email integrations, pipeline flexibility, and automation to match team size and workflows.

Does Copper CRM integrate with Outlook?

No, Copper primarily supports Gmail. Teams on Outlook should consider alternatives that connect to both email suites. For example, folk integrates with Gmail and Outlook plus WhatsApp and LinkedIn.

Can Copper CRM enrich contacts automatically?

Not natively. Copper lacks built-in enrichment for titles, company data, or social profiles, often requiring third-party tools. Alternatives like folk offer native enrichment to reduce manual updates.

How to choose a Copper CRM alternative?

Prioritize: Gmail/Outlook support, customizable pipelines, native email sequences, automation, enrichment, reporting, and total cost at scale. Test with a trial and import a sample pipeline to validate fit for a 20–50 person team.