December 6, 2023
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Best CRM for recruitment

In recruitment? Chances are you’ve lost track of how many people you’ve spoken to on your quest for talent. You might also need to build a database to keep track of everyone in your talent pipeline. 

Especially if you meet superstars who might be good fit for roles that are further down the line. While you might be tempted to keep all this data manually on a spreadsheet, you won’t be making the most out of your data or time-saving features that a CRM will have.

In this blog post, we’ll unpack what features you should look out for that are great for recruitment teams and a list of the top CRMs out there.

Let’s get started.

Why do recruiters need a CRM?

On top of keeping track of all those conversations you have with different talent pools daily. A CRM can help you collaborate with your team. It can serve as a single source of truth where all the notes taken by you and your team on each candidate you have, actions left to take and more.

If you’ve been using a spreadsheet to stay across your recruitment process so far, with a CRM you’ll be able to say goodbye to manual updating and get help automating repetitive tasks. Doesn’t that sound good?

So, now that you know how a CRM can help, let’s look at some specific features you should be looking out for. This way, you’ll be able to make the most out of your new investment. 

Top 6 features recruitment teams need to look for in a CRM

There are a lot of CRMs out there to choose from. It can get pretty distracting out there. If you look out for these features you’ll be able to make sure you get something that will help streamline your recruitment process.

  1. Candidate management: This is the bread and butter of any good CRM. This feature will help you streamline processes like capturing, categorizing, and keeping track of potential and existing talent. Look out for features such as: contact syncing, custom fields and filters, pipeline management. Pay special attention to user experience. You don’t want anything clunky or time-consuming.
  2. Sourcing: Sourcing candidates is time-consuming. A good CRM will be able to help you save time and help you save candidate information in moments, without leaving the page. Look out for features such as: Chrome extensions to streamline your process and auto-grouping.
  3. Contact enrichment:  Found the perfect candidate? Missing some key information? Contact enrichment will help you fill in the blanks and save time. 
  4. Candidate interaction and data insights: Whether you’re reaching out to a candidate for the first time, following up or sending them an offer letter, a good CRM should be able to help you keep an eye on open rates and bounce rates and do the heavy-lifting with an email template library. 
  5. Talent pool management: A good CRM should be able to help you nurture your talent pool. Especially when it’s full of candidates who are highly qualified for future roles and have previously expressed interest. Look out for features that let you set reminders and assign the right team member to follow up with them.
  6. Recruit as a team: Instead of having multiple candidate lists on separate spreadsheets that are inaccessible, a good CRM can help you import these lists in moments and create a pipeline view that makes it easy for you and your team to collaborate and keep your process up to date.

A comparison of the top CRM options

Now that you know what type of features to look out for, let’s take a look at some CRMs that can help you with your recruitment process.

  folk HubSpot Recruitly Zoho Recruit
Contact Management ★★★★★ ★★★★ ★★★ ★★
Candidate sourcing ★★★★★ ★★ ★★★ ★★★
Contact enrichment ★★★★★ ★★★
Automation and AI support ★★★★★ ★★★ ★★★ ★★★★
Candidate interaction and data insights ★★★ ★★★ ★★★ ★★★
Collaborate and recruit as a team ★★★★★ ★★★ ★★★★ ★★
Pricing ★★★★★ ★★ ★★ ★★★

1. folk

Looking for something that has all the features you need in one platform? Check out folk

folk

On folk, you’ll be able to centralize all your candidates data into a single place. Creating a single source of truth for your team to collaborate on. You can also import candidate search lists directly from LinkedIn without leaving the page with their handy Chrome extension, folkX.

Contact management

In folk, creating contact lists and keeping them up to date is easy with contact sync support. You’ll be able to consolidate all your contacts into one platform from LinkedIn, Google or Outlook with ease. And, if you’re missing data you will no longer have to waste time manually hunting for a contact’s email address thanks to its contact enrichment feature.

All those notes that you have everywhere on the same candidate can finally also have a home of its own, and your team can easily access and update with their own notes. 

folk candidate management

Candidate sourcing

While you’re on the hunt for your next superstar hire, chances are you might be using multiple sources to find them. If that’s the case, you might be keeping all your notes on their contact information in different places which can be a real challenge when it’s time to reach out to them. 

With folk, you can now simplify this process with their Chrome extension, folkX. It lets you import search lists directly from LinkedIn, and candidate profiles straight into the folk CRM no matter where your search has taken you. Saving you from having to manually copy and paste things into different platforms. 

Contact enrichment  

Have you noticed that some of your candidates in your talent pipeline are missing contact details like email addresses? Once they’re all imported into folk, you’ll be able to fill in these blanks in moments by following this short tutorial

Candidate interaction and data insights

folk lets you send personalized emails in bulk, without having to leave the platform. You can make use of AI support to help you save time. If you’re interested in finding out which email campaign performed the best, you can get detailed reporting on their delivered, clicked, opened and bounce rates. If you don’t have time, you can also make use of folk’s extensive library of  email templates

Automation and AI support

Say goodbye to manually deleting duplicates in your talent pipeline with folk’s auto-deduplication feature. If that wasn’t enough, folk has its very own AI-powered automation feature called ‘Magic Fields’. It will be able to help you automate other manual tasks like data cleansing and categorization, data enrichment, and email campaigns. 

Talent pool management

folk can help you keep your talent pool engaged at every step of your recruitment process. Your team will have a custom pipeline view where they can track progress, see their latest interactions with each candidate, share notes and set reminders for each other. 

Integrations

Communicating with candidates from multiple platforms? With folk's seamless integrations with Google and Outlook, your contacts and interactions are not only synchronized but also easily accessible. You can view all past interactions, including emails and calendar events, right within the contact details.

You’ll also be able to leverage Zapier, and Make.com’s integrations. Giving you access to thousands of tools to truly personalize your CRMs according to your team’s needs.

Collaborate and recruit as a team

Speaking to a lot of candidates across different job openings? Confused about who has contacted who? 

On top of the automatic syncing to your email and calendar, you can add any interaction including online and offline conversations to folk. This way, you’ll always have full context of all your interactions with each candidate in one place. You can also easily keep shared notes with your teammates on specific candidates and set reminders for yourself and teammates, so you never miss a follow-up again.

Price and plans

Annual price plans start from $18 a month per user for access to unlimited contacts, bulk emailing, AI integration and more. Advanced features are accessible from $29 a month per user for things such as migration services, priority support, and the ability to send emails from multiple domains. There are also monthly payment options that start from $24 a month per user and $39 a month per user respectively. For customers who are after more advanced features such as a dedicated point of contact, folk offers the option of a tailored price plan.

2. HubSpot

HubSpot is a free CRM platform largely built for sales and marketing teams. There is a possibility of using an integration to link to an ATS but it will incur a steep cost and complicated setup process.

HubSpot

Contact management

Similarly to folk, you can build a contact list library and sync all your contacts from Google and Outlook. Its traditional contact management features allows you to store and organize essential contact information, ranging from names and emails to phone numbers and addresses as well as keep details of past interactions.

Candidate sourcing

In HubSpot, you’ll have to manually import candidate lists, or capture job applications through a form.

Contact enrichment

HubSpot offers contact enrichment as part of its CRM’s contact management tools through HubSpot Insights which was designed with a sales focus. However, the lead data enrichment process is a little complicated. It relies on matching email addresses to records in a database, so if you’re manually putting in data and it’s not in the same format, it will be hard for it to match.

Candidate interaction and data insights

Hubspot also allows you to send email campaigns at scale, with the option to include variables for more personalized communications. Its dashboards are marketing and sales focused. With insights into marketing campaigns, and limited insights into contacts.

Talent pool management

Keeping your talent pool engaged with HubSpot will be expensive. If you want access to email templates, unlimited email tracking and notifications and email automation – you’ll need to get additional plans for their marketing and sales products. 

Collaborate and recruit as a team

HubSpot’s collaboration sidebar and being able to interact on various assets in general is heavily dependent on your subscription. Expect to require a professional or enterprise plan. 

Automation and AI support

Expect to be able to set up action sequences triggered by specific events like a contact advancing in the sales pipeline or submitting a website form. HubSpot also has an AI support feature but it’s more targeted towards marketing with its ability to write content and generate social media captions. 

Integrations

HubSpot offers an extensive library of integrations, including an ATS integration. But setup can incur additional costs, and create complications. 

Price and plans

HubSpot offers a choice of either a Professional plan or Enterprise plan which are $19201 or $60000 on an annual basis. They come with marketing, sales, customer service, CMS, and operations software. A monthly payment plan starts from $1781 a month for the Professional plan, and goes up to $5000 a month for the Enterprise.

3. Recruitly

Recruitly is a CRM designed for staffing agencies. Its CRM has a recruitment focus and ATS system. Expect steep price plans to reflect this.

Recruitly

Contact management

Like a standard contact management feature, you can expect to be able to have a complete view on a contact. It also has Gmail and Outlook integration, where you can send an email from your account and get it tracked on Recruitly’s CRM. 

Candidate sourcing

Similarly to folk, Recruitly has a handy Chrome extension that lets you source candidates from LinkedIn and import them straight into their CRM. However, it does not let you import search lists as easily. 

Contact enrichment

At the time of writing, Recruitly does not have a contact enrichment feature.

Automation and AI support

Recruitly offers recruitment-focused automation support. Set up requires you to be familiar with the ‘when/if’ trigger. Getting the right sequence can be time consuming for first time users  if you want to automate complicated tasks.  

Candidate interaction and data insights

Recruitly provides an email editor and access to analytics. Similarly to folk, you can design email campaigns and get distribution lists. 

Collaborate and recruit as a team

Similarly to folk, with Recruitly you can get a full view of your customer and collaborate with your team on tasks, get email alerts and make notes.

Price and plans

Unless you’re an independent user, Recruitly can get expensive. If you’re a solo user, their annual plan starts from $30 per month. Tiers after that are split into startup agencies, professional and enterprise which are $50, $75 and $100 per user per month respectively. Each tier is limited to a small number of users.

4. Zoho Recruit

Chances are you’ve heard of Zoho. Zoho Recruit combines their CRM and ATS platform together. There are separate price plans for corporate HR teams and staffing agencies, but expect a steep cost.

Zoho Recruit

Contact management

As it is not a traditional CRM, Zoho Recruit does not have a contact management feature per se. In its place, their ATS provides a hiring pipeline, which is a collection of stages in the recruitment process. To get that set up to reflect your company’s recruitment process, you’ll need to map out what it looks like on their system.

Candidate sourcing

Zoho Recruit relies on a candidate application form as its first step for sourcing active candidates. The platform provides a default application form where you can choose optional and mandatory fields. They also allow you to add a number of career sites.

Contact enrichment

You can only get access to contact enrichment in Zoho CRM. In Zoho Recruit, you can only get help auto-populating candidate information. More on that, here.

Automation and AI support

Expect to be able to set up automatic replies, alerts, and notifications in advance. However, this requires an understanding of the sequence you need to automate the otherwise manual task and follows the ‘when/if’ rule. There’s also an AI-powered recruiting assistant. 

Candidate interaction and data insights

Zoho Recruit offers limited email marketing capabilities designed specifically for the email sequence of an offer management process. Its data insight is just as focused, with calculating and tracking key recruiting performance indicators (KPIs) like time-to-fill, time-to-hire, age-of-job, and offer acceptance rate.

Collaborate and recruit as a team

In Zoho Recruit, there is a collaborative element in that you can get quick responses from your team by using @mentions and adding comments. 

Price and plans

Zoho Recruit’s price and plans are limited to corporate HR teams and staffing agencies. Corporate HR teams have the option between a limited free plan, a standard plan from $25 per user, per month and an enterprise plan from $50 per user, per month when billed annually. Staffing agencies have the same option the same plans, with the difference being an added Professional tier which comes in at $50 per user, per month.

Conclusion

When it comes to the best CRM for recruiting, get something that will give you access to the right features at a fair price point. With folk, you’re guaranteed to get solutions that will help your team collaborate smoothly, automate manual tasks, import candidate search lists directly from LinkedIn and more. 

Try folk today, free.