Attio vs HubSpot: Which CRM Wins for Your Business in 2025?

Attio vs HubSpot is a decision that could shape your business's future.

HubSpot is a widely used, all-in-one CRM known for its extensive suite of marketing, sales, and customer service tools, making it ideal for businesses looking for a comprehensive, scalable solution.

Attio, in contrast, offers a more customizable and flexible CRM with strong data enrichment, automation, and AI-driven insights, making it a great choice for agile teams seeking tailored workflows.

In this post, we’ll break down the key features, pricing, and usability of both platforms to help you choose the right CRM for your business. Additionally, we'll introduce folk as a popular alternative worth considering.

What is HubSpot?

HubSpot CRM is a user-friendly, scalable platform offering integrated tools for managing sales, marketing, customer service, and operations efficiently.

Key features of HubSpot

• Marketing hub: Includes email marketing, ad tracking, landing pages, and lead generation tools.
• Sales hub: Provides deal tracking, pipeline management, sales automation, and reporting.
• Service hub: Offers customer service tools like ticketing, live chat, and knowledge bases.
• Operations hub: Syncs and automates business processes across different systems.
• Lead scoring: Prioritize leads with predictive scoring to improve sales efficiency.
  

What is Attio?

‍

Attio CRM is a customizable platform designed for flexibility in managing customer relationships and workflows. It allows users to create tailored pipelines, manage customer data, and track interactions within an intuitive interface.

Key features of Attio

• Customizable pipelines: Attio allows users to fully customize sales pipelines, creating deal stages that match specific business processes.
• Contact and company management: It centralizes contact and company data, automatically tracking emails, notes, and tasks for a comprehensive view of interactions.
• Workflow automation: Users can automate tasks such as data entry and follow-ups based on specific triggers, improving efficiency.
• Task manager and reminders: Built-in tools help users stay on top of tasks and follow-ups, ensuring important activities are not missed.

HubSpot vs. Attio: Feature Comparison

When choosing a CRM, it's essential to compare key features to determine which platform best suits your business needs. Below, we delve into the sales pipeline management capabilities of HubSpot and Attio and more.

1. Sales pipeline management

HubSpot's pipeline management feature offers a comprehensive visual overview of deals, enabling users to track sales opportunities seamlessly. Its intuitive interface allows customization of stages and automates tasks, streamlining the sales process for enhanced efficiency. This feature is particularly beneficial for teams looking to maintain clarity and organization throughout the sales cycle.

On the other hand, Attio's pipeline management system is renowned for its high level of customization. Users can craft tailored stages that accurately reflect their unique sales processes. The platform supports a Kanban-style view, which provides a clear visualization of deal progression. Additionally, Attio incorporates automation triggers at each stage, boosting productivity and ensuring that no opportunity is overlooked.

2. Ease of use

HubSpot is renowned for its intuitive interface, making it easy for users to navigate and manage their CRM tasks efficiently. Attio, on the other hand, offers a sleek and modern design that emphasizes simplicity and ease of use, catering to teams looking for a streamlined experience.

3. Contact enrichment

HubSpot's Breeze Intelligence feature enhances data enrichment by automatically populating known information, simplifying form completion and improving data collection efficiency. This feature helps businesses maintain accurate and up-to-date contact records effortlessly. Attio automates the contact enrichment process.

4. Outreach

HubSpot provides a robust email marketing tool with drag-and-drop functionality, enabling users to build campaigns, A/B test subject lines, and personalize emails. Attio integrates with Outreach, allowing users to trigger responses within email sequences and send messages directly from the platform.

5. Automation

HubSpot's automation capabilities streamline various processes by automating tasks like lead nurturing and follow-ups. Attio's automation feature focuses on optimizing workflows by automating routine tasks, enhancing team efficiency and saving valuable time.

6. Integration

HubSpot's App Marketplace offers over 1,500 integrations, providing extensive connectivity options to enhance its CRM platform's functionality and adaptability to different business needs.

7. Artificial Intelligence

HubSpot leverages AI to automate tasks such as data entry and lead scoring, offering insights for sales forecasting and personalized content recommendations. Attio's AI features automate complex tasks like data classification and lead qualification, enhancing CRM management and decision-making.

Price and plans comparison

Let's take a closer look at the price and plans of both HubSpot and Attio.

HubSpot prices

Prices and plans on the sales hub for an annual subscription are as follows.

• Starter: $20 per user, per month.
• Professional: $100 per user, per month.
• Enterprise: $150 per user, per month.

Attio prices

Attio has a free plan limited to three seats per month. After that, an annual subscription is as follows.

• Plus: $34/seat/month.
• Pro: $69/seat/month.
• Enterprise: $119/seat/month.

Introducing folk CRM: the best alternative to HubSpot and Attio

Looking for an affordable alternative? We recommend folk. There is a reason why folk is a multiple award-winning CRM platform loved for its easy-to-use, plug-and-play CRM system.

Key features

• Ease of use and customization: Easily customize the pipelines, dashboards, automation, email sequences, so that you can use it across your sales cycle and pipeline management – and other business functions such as recruitment, marketing, and more.
• Social media integration: Import people and companies from LinkedIn, Sales Navigator, Instagram, and X within a click thanks to folk’s Google Chrome extension.
• Contact sync from Gmail and Outlook: Full email sync enabling users to manage all communications directly from the CRM.
• Find email addresses in a click: Contact enrichment powered by Apollo, and Dropcontact so you can fill in missing data points with 1-click.
• Email sequences: Send email sequences with reminders if your leads don’t reply to your first emails. It includes an AI integration allowing you to personalize email at scale.
• Notes and reminders: Attach notes from a meeting directly to a contact's profile and access it on the go. And assign reminders so you know exactly when to follow-up even if it is six months down the line.

Price and plans

folk has a 14-day free trial. After that, there are affordable monthly or annual subscription plans. The annual subscription plan is as follows.

• Standard: $20 per user, per month.
• Premium: $40 per user, per month.
• Custom: Starts from $80 per user, per month.

HubSpot vs. Attio: What's the verdict?

In the battle of CRM systems, both HubSpot and Attio offer robust tools tailored for different business needs. HubSpot stands out with its comprehensive suite of marketing, sales, and service tools, while Attio excels in providing a more streamlined and intuitive experience. However, for companies seeking a truly customizable and user-friendly solution, folk emerges as a compelling alternative. With its flexibility, ease of use, and affordable pricing, folk caters to businesses that require a more personalized approach to relationship management. Try folk today, free.

Frequently Asked Questions

1. How does Attio compare to HubSpot?

Attio offers a modern, streamlined CRM tailored for small teams and relationship-driven workflows, while HubSpot provides an extensive suite of tools for marketing, sales, and service. However, both platforms can feel overwhelming or inflexible depending on your needs. folk, by contrast, combines user-friendly design with advanced customization, making it an ideal alternative that works for both growing teams and established businesses.

2. Why consider folk over Attio or HubSpot?

While Attio is great for simplicity and HubSpot for its comprehensive suite, folk stands out as the perfect middle ground. It provides powerful customization options, intuitive features, and seamless integrations that let you manage relationships and workflows effortlessly. For teams that value a streamlined CRM without unnecessary complexity or hidden costs, folk is the better choice.

3. Does folk integrate with popular tools like HubSpot and Attio do?

Yes, folk offers integrations with popular tools to ensure smooth workflows. Whether it’s communication platforms like WhatsApp or productivity tools like Google Workspace, folk keeps your team connected and your processes efficient—offering the flexibility of Attio with the power of HubSpot’s integrations, all in a simpler package.

‍