How to Use LinkedIn Sales Navigator to Generate Leads

LinkedIn Sales Navigator is a great way to help generate leads, but it does not have any CRM capabilities. That’s why if you use it alongside folk, you can unlock its full potential.

In this blog, we show you how to set up folk so you can import search result lists without leaving your LinkedIn page. set up alerts to follow-up and more.
What Is LinkedIn Sales Navigator?

LinkedIn Sales Navigator is a premium subscription service provided by LinkedIn. It offers a range of features and tools to help you identify and engage with potential leads in a more targeted and personalized way.

One of the key features of Sales Navigator is its advanced search capabilities. You can use specific criteria such as industry, location, job title, and more to narrow down your leads and find the most relevant prospects for your business. You can dive into the search further through more dynamic filters such as spotlight, posted content and more. This targeted approach saves you time and effort, allowing you to focus on the leads that are most likely to convert.

Another valuable feature of Sales Navigator is the ability to save and track leads. You can easily keep tabs on the profiles of potential clients, ensuring that you never miss an opportunity to engage with them. This feature also provides real-time updates on lead activities, so you can stay informed and take action at the right time.

However, the service is missing one valuable thing: a CRM system. That’s where folk comes in handy.

With folk, you’ll be able to have all your contacts in one place. You’ll also get features designed specifically to help you build strong business relationships. Such as the ability to send ultra-personalized messages to multiple recipients, help with personalizing messages with its built-in AI function Magic Field, help with pipeline management and more.

Identifying Potential Leads with Sales Navigator

You can use the search function to start identifying potential leads in a few ways.

Using Advanced Search Filters

Advanced search filters are a key feature of Sales Navigator, enabling you to narrow down your search and find leads that match your target audience. You can use it to experiment with different combinations of filters to discover new potential leads and refine your search results.

You get access to several categories of filters to help you refine your search further such as:

‍

Spotlight: This includes filters that detect job changes, activities and shared experiences with you.
Posted Content: This shows you profiles of people who have posted or commented using a specific keyword you are searching for such as ‘SEO optimization’.
Function: This allows you to find people based on the department or area they work in e.g. marketing.
And more.

Once you get search results of the profiles you’re looking for, you can use our Chrome extension, folkX to download these search lists in one click. This way, you can group them into specific tabs so that you can keep track of your whole search process and avoid doubling up.

Analyzing LinkedIn User Profiles with Sales Navigator

When analyzing LinkedIn user profiles, look for indicators that suggest they could be a good fit for your products or services. Pay attention to their job titles, industry experience, company size, and any shared connections you may have.

You can also review their activity on LinkedIn and engage with their posts or articles. By taking the time to understand potential leads, you can tailor your approach and initiate meaningful conversations.

folkX will also allow you to export the leads profiles you get from LinkedIn Sales Navigator in one click.

If you conduct hundreds of searches a day, you can use folk to keep notes of why a particular profile stood out to you. This way, when it’s time to message them you can easily recall exactly what it was about their profile that excited you.

Engaging with Leads

Now that you've identified potential leads, it's important to engage with them effectively to maximize your chances of conversion.

While you can use InMail to send messages, we recommend you use folk’s Messaging software. After all, you only get one first impression. Before you get to do that though, make sure you familiarise yourself with the 3 easy ways you can download your LinkedIn contacts to build your own CRM system.

With folk, you’ll be able to craft ultra-personalized messages that highlight the value you can offer from the get-go, and provide a clear call to action using our built-in AI software, Magic Field. You can use it to build your own custom prompts so that you can tell the AI what you want it to generate, based on the data you’ve got on them. We’ve got more on that in this blog here.

You’ll also be able to set a reminder easily so you remember when it’s time to follow up and customize the CRM platform so that you can use it to manage your pipeline.

Conclusion

LinkedIn Sales Navigator is a fantastic tool. The only drawback is a missing CRM function. With folk, you can take your lead generation game to the next level by exporting your search lists, having all your contacts in one place, and a collaborative pipeline management tool.

‍

Try folk today, free.

‍

Useful links

‍