Streak vs Attio

In today's fast-paced business environment, choosing the right CRM platform is critical for managing customer relationships effectively. Streak and Attio are two popular CRM solutions, each with distinct features and benefits tailored to different business needs. This article provides a detailed comparison of Streak and Attio, examining their core functionalities, pricing structures, and overall advantages. In this post, we’ll explore the strengths and limitations of each platform to help you determine which one best fits your business’s workflow and growth needs. Additionally, we'll explore folk as a compelling alternative to consider.

What is Streak?

Streak is a customer relationship management (CRM) tool that integrates directly with Gmail, allowing users to manage their sales pipeline and customer interactions from within their email inbox. Designed to simplify CRM tasks, Streak offers features such as email tracking, mail merge, task management, and pipeline visualization, all seamlessly embedded in Gmail’s interface.

Key features of Streak

• Gmail interface: Streak operates entirely within Gmail, making it easy to manage your CRM without leaving your inbox.
• Shared pipelines: Collaborate with your team by sharing pipelines, allowing everyone to track and manage deals, projects, or tasks in real-time.
• Email tracking and snippets: Get notifications when your emails are opened and use pre-written snippets to streamline communication and save time.
• Contacts: Streak helps organize and manage contact information directly within Gmail, making it easy to stay connected with clients.
  

What is Attio?

Attio CRM is a customizable platform designed for flexibility in managing customer relationships and workflows. It allows users to create tailored pipelines, manage customer data, and track interactions within an intuitive interface.

Key features of Attio:

• Customizable pipelines: Attio allows users to fully customize sales pipelines, creating deal stages that match specific business processes.
• Contact and company management: It centralizes contact and company data, automatically tracking emails, notes, and tasks for a comprehensive view of interactions.
• Workflow automation: Users can automate tasks such as data entry and follow-ups based on specific triggers, improving efficiency.
• Task manager and reminders: Built-in tools help users stay on top of tasks and follow-ups, ensuring important activities are not missed.

Streak vs. Attio: Feature Comparison

Let's break down the key features of two CRM software solutions and take a closer look at their sales automation, email marketing tools, and contact management.

1. Sales pipeline management

Streak CRM's pipeline management feature is deeply integrated with Gmail, allowing users to track, organize, and manage sales processes directly from their inbox. The system uses a visual layout, similar to a spreadsheet with automation features. In contrast, Attio's pipeline management system is highly customizable, allowing users to create tailored stages that reflect their specific sales processes. The system supports a Kanban-style view for visualizing deal progression and includes automation triggers at each stage to enhance productivity.

2. Ease of use

Streak's integration within Gmail makes it intuitive for users familiar with Google's ecosystem, offering a seamless experience with minimal learning curve. Attio, on the other hand, provides a modern interface with customizable workspaces, allowing users to tailor the experience to their specific workflow needs, enhancing overall usability.

3. Contact enrichment

Streak CRM automatically enriches contact records by extracting information from emails, adding company logos, profile pictures, and social media links. This feature streamlines the process of maintaining up-to-date contact information, enhancing user productivity and ensuring that data is always current and comprehensive.

4. Outreach

Streak CRM facilitates outreach through its Gmail integration, enabling personalized mass emails, email tracking, and automated follow-ups. Attio's outreach capabilities include integration with email sequences and direct messaging from the platform, offering flexibility in managing customer communications.

5. Automation

Streak CRM automates workflows by handling tasks like email tracking and follow-ups directly within Gmail, triggering actions based on pipeline changes. Attio's automation focuses on streamlining routine tasks like data entry and follow-ups, enhancing team efficiency by automating actions based on customer interactions.

6. Integration

Streak CRM leverages its deep integration with Google Workspace, including Gmail, Google Drive, and Google Calendar, to enhance functionality. It also connects with Zapier, providing access to a broader range of third-party applications, thereby extending its capabilities beyond native features.

7. Artificial Intelligence

Streak CRM offers limited native AI features, focusing on core Gmail functionalities. Users can enhance capabilities through third-party AI integrations for tasks like email automation. In contrast, Attio integrates AI to automate complex tasks, such as data classification and lead qualification, offering more advanced AI-driven functionalities.

Price and plans comparison

Let's take a closer look at the price and plans of both Streak and Attio.

Streak prices

Streak has a monthly and annual subscription plan available. Below is a high level overview of their annual plan.

• Pro: Starts from $49 per user, per month.
• Pro +: Starts from $69 per user, per month.
• Enterprise: Starts from $129 per user, per month.

Attio prices

Attio has a free plan limited to three seats per month. After that, an annual subscription is as follows.

• Plus: $34/seat/month.
• Pro: $69/seat/month.
• Enterprise: $119/seat/month.

Introducing folk CRM: the best alternative to Streak and Attio

Looking for an affordable alternative? We recommend folk. There is a reason why folk is a multiple award-winning CRM platform loved for its easy-to-use, plug-and-play CRM system.

Key features

• Ease of use and customization: Easily customize the pipelines, dashboards, automation, email sequences, so that you can use it across your sales cycle and pipeline management – and other business functions such as recruitment, marketing, and more.
• Social media integration: Import people and companies from LinkedIn, Sales Navigator, Instagram, and X within a click thanks to folk’s Google Chrome extension.
• Contact sync from Gmail and Outlook: Full email sync enabling users to manage all communications directly from the CRM.
• Find email addresses in a click: Contact enrichment powered by Apollo, and Dropcontact so you can fill in missing data points with 1-click.
• Email sequences: Send email sequences with reminders if your leads don’t reply to your first emails. It includes an AI integration allowing you to personalize email at scale.
• Notes and reminders: Attach notes directly to a contact's profile so you know exactly where you left off. And assign reminders so you know when to follow-up, even if it is six months down the line.

Price and plans

folk has a 14-day free trial. After that, there are affordable monthly or annual subscription plans. The annual subscription plan is as follows.

• Standard: $20 per user, per month.
• Premium: $40 per user, per month.
• Custom: Starts from $80 per user, per month.

Streak vs. Attio: What's the verdict?

In conclusion, both Streak and Attio offer robust CRM solutions, each with unique strengths tailored to different business needs. Streak excels with its seamless Gmail integration, making it ideal for users who prefer managing everything from their inbox. Attio, on the other hand, provides a more customizable experience suited for teams looking for flexibility across various workflows. However, for companies that need a more personalized approach to relationship management, folk provides a flexible alternative to these traditional CRM options, blending ease of use with customization. Try folk today, free.