Brevo x Freshsales: Which CRM excels at WhatsApp integration?

When WhatsApp becomes central to your sales strategy, selecting the right CRM can significantly impact whether you close a deal or lose a lead. With Brevo vs Freshsales, you benefit from instant chat access, effortless message logging, AI-enhanced follow-ups, and intuitive drag-and-drop workflows. However, each platform has unique strengths in customization, pricing transparency, and pipeline complexity. Meanwhile, a next-generation contender is quietly redefining what effective WhatsApp integration should truly look like.

Why WhatsApp CRM Integration Matters

Linking WhatsApp directly to your CRM fills the gap between conversations and revenue. Automated contact syncing and message logging eliminate the hassle of manual data entry and prevent lost leads — transforming every interaction into an actionable record.

• Accelerate response times by triggering follow-ups and reminders as soon as a customer engages.
• Enhance engagement with personalized, template-based outreach that feels tailor-made.
• Simplify workflows by providing a single dashboard for chats, contacts, and campaign analytics.

When your team can view every WhatsApp message alongside emails, calls, and deals, they spend less time searching for context and more time closing deals—turning casual conversations into reliable conversions.

What is Brevo?

Previously known as Sendinblue, Brevo provides a comprehensive growth platform that integrates email, SMS, WhatsApp, and live chat, along with a complimentary built-in CRM. Its Aura AI assistant generates impactful campaign copy in mere seconds and initiates multichannel automations to nurture leads effortlessly.

You can categorize contacts based on their behavior or demographics, allowing for hyper-targeted messaging that drives conversions. Cost-effective and infinitely scalable, Brevo is ideal for teams seeking to consolidate their marketing and sales efforts. Utilizing the WhatsApp Business API, Brevo enables the creation of both campaign and transactional messages, boasting average open rates of 98% and the capacity to send personalized bulk or one-to-one messages at scale.

What is Freshsales?

Freshsales places AI at the core of your sales strategy, automatically capturing leads from websites, emails, and phone calls. Intelligent workflows score and prioritize prospects, enabling representatives to concentrate on the most promising opportunities. Integrated email, phone, and chat tools eliminate the need for switching between various platforms, while behavior-driven segmentation fosters highly personalized outreach. The outcome? Deals progress through your pipeline more swiftly and with less manual effort.

Thanks to its WhatsApp Business integration, you can promptly address customer inquiries and offer 24/7 support from a single workspace, enhancing both customer satisfaction and team productivity.

Feature comparison of Brevo and Freshsales

Two-Way Messaging

Brevo facilitates two-way WhatsApp communication through its Conversations app, allowing sales and support teams to send campaigns and messages while managing replies in a dedicated inbox. Although it isn't fully integrated into the CRM, it effectively supports real-time conversation handling.

Freshsales, part of the Freshworks Suite, offers native WhatsApp Business API integration via Freshchat or Freshdesk. Messages are displayed as support tickets or conversations within the CRM, enabling sales and support agents to respond directly. This setup is perfect for service workflows, although it has some limitations for outbound sales applications.

Template Management

Brevo facilitates the creation and management of WhatsApp Business API templates directly through its dashboard or API. Once approved by Meta, these templates can be utilized in both campaigns and transactional messages, making them perfect for various marketing scenarios.

In contrast, Freshsales lacks native WhatsApp template management. Users are required to depend on third-party integrations such as TimelinesAI or Interakt to create and manage their templates, meaning that the approval and reuse process occurs outside the platform.

Automated Responses & Chatbots

Brevo’s WhatsApp integration fully supports multimedia messages, including images, videos, and documents, all of which are accessible within the Conversations UI, providing agents with a comprehensive view of all content.

Freshsales users can utilize Freshchat to implement automated replies and chatbot flows through WhatsApp. This allows for the configuration of FAQ bots, routing bots, and autoresponders, making it an excellent choice for basic automation in support scenarios.

Multimedia Support (Images, Videos, Files)

Brevo’s WhatsApp integration fully supports multimedia messages, including images, videos, and documents, all of which are accessible in the Conversations UI, allowing agents to view all content in a single glance.

Freshchat also facilitates the sending and receiving of various media types, such as images, documents, videos, and voice notes through WhatsApp. All exchanged files are automatically saved in the contact or ticket history, ensuring teams have complete conversation context.

Contact & Lead Synchronization

Brevo enables the synchronization of WhatsApp contacts using API or automation tools. However, by default, contact creation isn't automatic and typically requires setup through Make or custom API connections.

Integrations such as TimelinesAI or Albato allow Freshsales to automatically create or update contacts, leads, or deals whenever WhatsApp conversations begin. While initial setup is necessary, the synchronization proves to be dependable once configured.

Workflow Triggers & Notifications

Workflows initiated by WhatsApp activities can be accessed via API or external tools. For instance, receiving a message may update contact fields or launch a CRM campaign, although this logic operates outside Brevo’s core platform.

Freshsales facilitates trigger-based actions through Freshworks Automations or external integrations like Zapier or Make. This allows you to send follow-ups, update records, or create tasks based on WhatsApp interactions, even though these functionalities aren't built directly into Freshsales.

folk CRM: The Best CRM Connected to WhatsApp

If your sales team utilizes WhatsApp for engaging leads and closing deals, folk CRM's WhatsApp integration is a true game-changer.

With folk’s WhatsApp CRM, every conversation is automatically synchronized and logged—eliminating the need for manual copy-pasting or the risk of lost messages. You’ll enjoy complete visibility into your team’s WhatsApp interactions with leads and customers, always ensuring you grasp the context behind each deal. Whether it’s for a follow-up or a crucial decision, the comprehensive overview is always at your fingertips.

However, folk offers much more than just WhatsApp.
It seamlessly integrates with Gmail, Outlook, LinkedIn, Google Meet, Instagram, Facebook, X (formerly Twitter), and more—allowing you to manage emails, meetings, and social interactions all in one place. Import contacts from any channel and manage them effortlessly within folk.

What truly sets folk apart is its use of AI agents, which supercharge your sales process by automating workflows, revealing deal insights, and enhancing productivity—freeing your team from administrative tasks so they can concentrate on closing deals.
Are you ready to revolutionize your sales operations and achieve remarkable results?

Conclusion

Brevo excels in multichannel marketing and AI-driven automation, making it an ideal choice for teams needing comprehensive control over their messaging. Meanwhile, Freshsales leverages AI to enhance lead management and streamline workflows, perfect for organizations prioritizing efficiency. However, for those seeking a truly integrated WhatsApp CRM solution, folk stands out as a superior alternative. With seamless synchronization of conversations, extensive integrations, and AI-boosted productivity, folk empowers sales teams to focus on closing deals without the hassle of manual entry.

Start your 14-day free trial or book a demo today.