CRM Alternative to Mailchimp
Mailchimp works great for sending newsletters to a generic audience, folk works better for building and nurturing relationships
Interact with contacts, not subscribers
folk's contact page is purpose-built for managing contacts, including reminders, comments, interactions, and company details
A contact page on folk
folk offers a purpose-built contact page
A contact page on Mailchimp

Mailchimp offers generic fields for newsletter use case
Manage relationships, not an audience
Contacts are enriched, deduplicated, and made more actionable with relationship insights
A contact list on folk
folk lists relationships
A contact list on Mailchimp

Mailchimp provides a static audience database with static fields
Keep your contacts lists alive, not dead
folk automatically synchronizes interactions and contacts in real-time
A contact page on folk
folk automatically imports all your interactions with your contact's details
A contact page on Mailchimp

Mailchimp only provides emailing rates, not contact updates
Send emails and follow-up in the same tool,
no need to export to a CRM
Follow up on your contacts after sending them customized emails, in bulk
Follow up with your contacts with folk

folk lets you manage pipelines with Kanban views
Follow up with your contacts with Mailchimp

Exporting a CSV to a CRM tool is the only way to activate contacts with Mailchimp
How do they compare ?
Usage & Features
FREE
FOLK
MAILCHIMP
Price
19$ / month / user
17$ / month / user
Premium and dedicated Support
Multiple sources import
Interaction synchronization
(emails, calendar events)
Zapier & API integration
Zoom integration
CSV import
Chrome extension for Linkedin
Chrome extension for Gmail
View management
Deduplication and Enrichment
Custom search
Contact categorization
Mail merge
Add comments
Set reminder