CRM Alternative
to Mailchimp
Mailchimp works great for sending newsletters to a generic audience, folk works better for building and nurturing relationships
Interact with contacts, not subscribers
folk's contact page is purpose-built for managing contacts, including reminders, comments, interactions and company details
A contact page on folk

folk offers a clear, purpose-built contact page
A contact page on Mailchimp

Mailchimp offers generic fields for newsletter use case
Manage relationships,
not an audience
Contacts are enriched, deduplicated, and made more actionable with relationship insights
A contact list on folk

folk lists relationships
A contact list on Mailchimp

Mailchimp provides a static audience database with static fields
Keep your contacts lists alive, not dead
folk automatically synchronizes interactions and contacts in real time
A contact page on folk

folk automatically imports all your interactions with your contact's details
A contact page on Mailchimp

Mailchimp only provides emailing rates, not contact updates
Send emails and follow-up in the same tool, no need to export to a CRM
Follow up on your contacts after sending them customized emails,
in bulk
Follow up with your contacts with folk

folk lets you collaborate on message drafts as a team and send in bulk
Follow up with your contacts with Mailchimp

Exporting a CSV to a CRM tool is the only way to activate contacts with Mailchimp