CRM Alternative to Mailchimp

Mailchimp works great for sending newsletters to a generic audience, folk works better for building and nurturing relationships

Interact with contacts, not subscribers

folk's contact page is purpose-built for managing contacts, including reminders, comments, interactions, and company details

A contact page on folk

folk offers a purpose-built contact page

A contact page on Mailchimp

Mailchimp offers generic fields for newsletter use case

Manage relationships, not an audience

Contacts are enriched, deduplicated, and made more actionable with relationship insights

A contact list on folk

folk lists relationships

A contact list on Mailchimp

Mailchimp provides a static audience database with static fields

Keep your contacts lists alive, not dead

folk automatically synchronizes interactions and contacts in real-time

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A contact page on folk

folk automatically imports all your interactions with your contact's details

A contact page on Mailchimp

Mailchimp only provides emailing rates, not contact updates

Send emails and follow-up in the same tool,
no need to export to a CRM

Follow up on your contacts after sending them customized emails, in bulk

Follow up with your contacts with folk

folk lets you manage pipelines with Kanban views

Follow up with your contacts with Mailchimp

Exporting a CSV to a CRM tool is the only way to activate contacts with Mailchimp

A CRM users actually love

Whenever we get in touch with a new or existing contact, we register it on folk.

Cynthia Castelli

Project Manager at WPMarmite

We centralize and organize all the people we collaborate with on folk – from partners to clients. The tool really helped us sort out our long list of partners and the user-friendly interface makes it easier to activate our contacts as a team.

Simon hamelin

Founder at Lumeeo

We use folk to create value for our portfolio companies and easily make introductions between the experts in our network and the founders

David domingues

Investor at Techmind

For any major communication campaign, entrepreneurs at eFounders can leverage a network of journalists and influencers that we have built over the years and that is constantly updated by us

SARAH BARRON

Content Manager at eFounders

A CRM you can build around your use case

Event invitations

Donation campaign

Product launch

Official communication

Event invitations

Donation campaign

Product launch

Official communication

Event invitations

Donation campaign

Product launch

Official communication

How do they compare ?

Usage & Features

FREE

FOLK

MAILCHIMP

Price

19$ / month / user

17$ / month / user

Premium and dedicated Support

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Multiple sources import

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Interaction synchronization
(emails, calendar events)

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Zapier & API integration

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Zoom integration

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CSV import

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Chrome extension for Linkedin

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Chrome extension for Gmail

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View management

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Deduplication and Enrichment

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Custom search

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Contact categorization

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Mail merge

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Add comments

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Set reminder

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