CRM Alternative
to Mailchimp
Mailchimp works great for sending newsletters to a generic audience, folk works better for building and nurturing relationships
Interact with contacts, not subscribers
folk's contact page is purpose-built for managing contacts, including reminders, comments, interactions and company details
A contact page on folk
folk offers a clear, purpose-built contact page
A contact page on Mailchimp
Mailchimp offers generic fields for newsletter use case
Manage relationships,
not an audience
Contacts are enriched, deduplicated, and made more actionable with relationship insights
A contact list on folk
folk lists relationships
A contact list on Mailchimp
Mailchimp provides a static audience database with static fields
Keep your contacts lists alive, not dead
folk automatically synchronizes interactions and contacts in real time
A contact page on folk
folk automatically imports all your interactions with your contact's details
A contact page on Mailchimp
Mailchimp only provides emailing rates, not contact updates
Send emails and follow-up in the same tool, no need to export to a CRM
Follow up on your contacts after sending them customized emails,
in bulk
Follow up with your contacts with folk
folk lets you collaborate on message drafts as a team and send in bulk
Follow up with your contacts with Mailchimp
Exporting a CSV to a CRM tool is the only way to activate contacts with Mailchimp
What is Mailchimp?
Mailchimp is an email marketing platform with tools for newsletters, simple automation, and audience segmentation. Teams use it to send campaigns and track opens and clicks, but it focuses on email activity rather than full relationship history across channels.
Is Mailchimp a CRM?
Mailchimp offers basic audience fields and tags, but it is not a full CRM. A CRM gives contact and company records, activity timelines, tasks and reminders, pipeline views, and collaboration that help teams manage relationships beyond email.
Why switch from an email marketing platform to a CRM for contacts?
A CRM is designed to manage relationships from first touch to closed deal. You get enrichment, deduplication, reminders, activity timelines, and reporting so contacts move forward without manual list work or disconnected tools.
What is the best alternative to Mailchimp for contact management?
For teams that want simple contact views, enrichment, shared pipelines, and built in outreach in one place, folk CRM is the best alternative. It replaces email only workflows with a focused relationship hub that scales with the team.
How is folk CRM different from Mailchimp for managing contacts?
folk is contact centric. It provides dedicated people and company views, shared pipelines, tasks and reminders, team comments in context, and a continuous timeline that connects emails and updates to the same record.