Last updated
October 29, 2025
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Zero CRM: A Good Option? (Review 2026)

Discover folk - the CRM for people-powered businesses

Meet Zero, the “zero-click” AI CRM built to move from signal to pipeline with minimal manual work. It unifies customer data and automates GTM workflows end-to-end, from lead capture to outreach to follow-up.

Zero positions itself beyond a system of record: automations chain triggers and actions, enrichment happens in the background, and teams operate from a single, AI-aware workspace.

What is Zero?

Zero is an AI CRM designed to run GTM on autopilot: it unifies customer data, automates research and outreach, and helps teams move from signal to pipeline with minimal clicks. The platform frames itself as “more than a system of record,” positioning automation and an AI-aware workspace at the core of daily sales operations.

Who is it for?

Zero targets high-growth, AI-native companies from seed to Series B that need fast implementation and automation across the customer lifecycle. Messaging and customer stories emphasize startups that want product-led visibility, outbound on LinkedIn, and tight feedback loops between product analytics and sales.

9 Best AI CRM for Startups in 2026

Zero CRM: Features Explained

1. Automation Builder: Turn signals into workflows

Zero connects GTM events to outcomes with chained triggers and actions, so repetitive work disappears. Common patterns include:

✔️ Inbound lead routing from forms or chat to the right owner with round-robin assignment.

✔️ AI scoring and enrichment on new contacts, then instant handoff to Slack and creation of a deal.

✔️ Post-meeting workflows that draft follow-ups, add tasks, and move stages.

✔️ Scheduled hygiene (dedupe, data normalization) to keep pipelines clean.

✔️ Teams can kick off automations from webhooks, record changes, or time-based schedules, and add AI steps where judgment is needed.

2. LinkedIn Workspace and Bulk Messaging

The Chrome extension turns LinkedIn into a prospecting surface tied to the CRM. Reps capture people and companies from profiles or search, sync 1:1 messages into the record, and run guided bulk sends to 1st-degree connections (capped per LinkedIn’s daily window). Campaigns are prepared inside Zero and dispatched while the LinkedIn tab stays open, so messaging remains native and safe.

3. AI Properties: Enrichment & Structured Fields

Instead of scattering insights in notes, Zero stores them as fields you can filter and automate against. Typical AI Properties include: company tech stack and tools in use, recent news mentions, hiring signals, and contact details found on public pages. Because they’re computed fields, they can refresh on a schedule and feed routing, scoring, or personalization at scale.

4. Unified Data Model: Contacts, Companies, Deals, and Activity

Zero organizes go-to-market data into standard objects with a single activity timeline. Emails, LinkedIn touchpoints, tasks, and deal updates live in one place, so teams see context without bouncing between tools. This structure also makes reporting and lifecycle automations more reliable than ad-hoc spreadsheets.

5. Email and Slack Actions Inside Workflows

Workflows can send transactional or campaign emails via connected providers, post rich notifications to Slack channels or DMs (owner alerts, SLA breaches, new-deal pings), and call external services through webhooks. This lets ops teams stitch Zero into the existing stack without custom code.

6. Integrations for Modern GTM Stack

Out of the box, Zero connects with LinkedIn, Slack, Stripe (billing events as signals), Linear (issue/customer loops), PostHog (product usage), Intercom (support signals), and prospecting sources like Apollo via API keys. Webhooks round out the picture for bespoke tools and internal services.

7. Lead Search and List Building

A built-in lead search helps SDRs assemble targeted lists fast. Results can be saved to segments, pushed into campaigns, or used as triggers for automations (e.g., notify the owner when a target account hires a new SDR manager).

Zero CRM: How Much Does It Cost?

Below is what’s publicly verifiable today. Zero’s site uses a request-demo flow and does not publish plan names or per-seat prices. ❌

5 Best Alternatives to Zero

Tool Rating (G2) Best AI Features Starting price
folk CRM ⭐⭐⭐⭐⭐ AI icebreakers and follow-ups, Magic Fields for personalized context at scale, unified Gmail/Outlook and WhatsApp timeline $20/user/mo (annual)
Pipedrive ⭐⭐⭐⭐ AI Sales Assistant, AI email drafting and summarization, AI report generation $14/user/mo (Lite, annual)
Close ⭐⭐⭐⭐½ AI lead summaries and search, AI notetaker (beta), multi-channel outreach $9/user/mo (Solo, annual) — team from $35
HubSpot Sales Hub (Starter) ⭐⭐⭐⭐½ Embedded AI for meeting prep, follow-ups, prioritization and drafting within pipelines $20/seat/mo (list; first-year promos may vary)
Salesforce Sales Cloud (Starter) ⭐⭐⭐⭐½ Einstein AI for lead and opportunity scoring, call insights, extensible workflows $25/user/mo (annual)

👉 Try folk CRM for free

folk CRM: The Best Alternative to Zero CRM

folk CRM is an AI-first workspace for sales and partnerships teams. It captures LinkedIn profiles in one click, enriches contacts automatically, and keeps every touchpoint on a single timeline. Workflows stay simple for startups and remain consistent as teams grow to 10–50 seats.

One-click LinkedIn Capture with folkX

The folkX Chrome extension saves people and companies directly from LinkedIn and Sales Navigator. It enriches essential fields on save, avoids duplicates, and drops records into the right pipeline. Reps skip copy-paste and start sequences or emails faster.

AI Icebreakers and Follow-ups

folk drafts contextual openers and replies from real interactions and profile data. Reps review, edit, and send inside the app, keeping tone on brand. Managers get consistent messaging without slowing down day-to-day execution.

Unified timeline Across Gmail/Outlook and WhatsApp

Email threads, LinkedIn messages, and WhatsApp conversations live on one contact/company view. SDRs see what AEs already said, and AMs pick up accounts without hunting for context. Handoffs are cleaner and pipeline reviews are faster.

Magic Fields for Clean Data and Personalization at Scale

Custom, auto-maintained fields standardize titles, segments, sources, and personalization snippets. Lists stay tidy, filters stay reliable, and campaigns stay targeted. Teams keep reporting consistent while running large-scale outreach.

Conclusion

Zero positions itself as an AI CRM for automation-heavy teams and keeps GTM moving with workflows, LinkedIn messaging, and AI-enriched records. If the stack already revolves around Zero’s automation builder and LinkedIn-first motions, it can fit well—just verify pricing and rollout during the demo.

Teams that want a faster setup, a clear multichannel timeline, and production-ready AI for everyday outreach choose folk CRM. One-click LinkedIn capture, AI icebreakers and follow-ups, Magic Fields, and Gmail/Outlook + WhatsApp sync keep 5–50 seats aligned without extra overhead.

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