One platform for your entire sales motion
The only AI CRM your team needs to close deals and find your next clients
Everything your team needs to manage customer relationships, end-to-end.
Find your next customer
Prospect, enrich, and qualify the contacts worth your time
Engage with your leads across channels
Interact with your leads on the channels they already use and keep conversations personal at scale
Record phone conversations with your own number
Prep, call, record, and review conversations directly in folk
Know exactly where every relationship stands
Keep all your team conversations in one place so you can simplify high-touch sales
Close deals with your team
Surface what to prioritize and the next actions your team should be taking to close more deals
The sales infrastructure your team (and its agents) need to grow
Create a shared memory of your organization
Design the ideal data model and feed it with context from 30+ integrations
Let your agents do the groundwork
Connect folk in your AI stack in minutes
Uncover the insights you need to scale
Give your team a faster way to explore data, uncover trends, and find answers with AI
Loved by closers
“folk helped us simplify our whole sales flow. Sometimes you get overwhelmed by all the tasks you need to do. Having folk just reminding us what leads to prioritize is a game-changer.”
“Prospecting takes multiple forms: reach out to someone, meet at an event, get introduced, word of mouth… folk helps us capture all of this.”
“We’re wearing a lot of hats and, at our agency, we need to. My CRM organization needs to be streamlined and easy to use. That’s why we love folk.”
“A future-proof CRM should do tasks on the background. I’ll go to folk to get my insights, look at my boards, see how my pipeline is doing, but I don’t have to tell it stuff to do. That’s the beauty of it.”
“folk is simple and flexible enough to evolve with the way we collaborate as a team. We used to rely mainly on inbound and word-of-mouth. And now folk helps also with prospecting.”
Frequently Asked Questions
What is folk?
folk is a very simple CRM, connected to your tools, easy to use.
What does a sales CRM actually do?
A sales CRM stores every prospect you talk to, tracks where each deal stands, and tells you who to follow up with next. folk does all of that without asking your team to type everything in by hand.
How much does folk cost?
folk starts at $24 per member per month on the Standard plan, billed yearly ($30 billed monthly). Premium is $48 per member per month billed yearly ($60 monthly) and adds deals, email sequences, dashboards and API access. Every workspace starts with a 14-day free trial of all premium features, with no credit card required.
Can I move over from another CRM?
Yes. folk imports from HubSpot, Pipedrive, Attio, Airtable and any CSV export, and your deal stages and custom fields come across with the data.
How long does it take to set up?
Most teams are working in folk the same day. You import your contacts from a CSV or connect Gmail, Outlook or LinkedIn, and folk maps your fields automatically.