August 8, 2023

Top 5 customer relationship management tools you need to know to build strong business relationships

Discover folk - the CRM for people-powered businesses

These days, it's not what you know, it's who you know. And in some cases, what you know about them. Which makes how you manage the relationships crucial.

In this post, we'll dive into what relationship management is, why it's important and provide you with a list of five tools to support relationship management. Plus you'll learn how you can make the most of folk whether it's for your sales team, time to raise your next round, for marketing purposes, and more.

So grab a coffee or tea and get inspired to build stronger connections! Start using folk, today.

What is customer relationship management?

Relationship management is the practice of building and maintaining strong relationships with customers, clients, and contacts through strategic communication and engagement.

Customer relationship management is all about building long-lasting relationships with your customers, clients, and contacts. But contrary to popular opinion, relationship building isn't just for monitoring customer interactions for your sales teams. It's also important to manage relationships in marketing to build customer loyalty, and as a founder when you raise your next round of investments.

Using the right CRM software so that you can keep track of conversations you've had with your network can go a long way to help in managing relationships, which can be tricky if you're busy and always on the go. It's sometimes hard to remember every detail from your last conversation. But a good CRM system can help you keep track of all of the above.

Relationships aren't built overnight. Maintaining relationships is a multi-faceted process that includes understanding people's needs and preferences, engaging in meaningful conversations, and effectively managing all interactions. The ultimate goal of relationship management is to foster a positive and mutually beneficial relationship that lasts over time.

Why is Relationship Management Important?

Relationship management is important because it helps you build brand loyalty, trust, and accountability.

In today's transactional world, customers are looking for personalized experiences and authentic interactions. Building strong connections can lead to increased customer satisfaction, which, in turn, leads to better business outcomes.

Tools to build a strong customer relationship management system

There are several tools available that can support relationship management. Here are five tools you can use to help build better relationships:


folk is an intuitive and user-friendly CRM that lets you manage all your contact information in one place. While great for customers and clients, it's so flexible it can be used for any kind of contact or use case: hiring, marketing, PR, investor tracking, partnerships, event management, and even as a pesronal CRM. You can track all kinds of interactions on folk, both online and off.

With in-built automations, folk takes the manual work out of maintaining a large network (such as detecting duplicates, enrichment, and suggesting contacts). Powerful AI features means you can combine your contact data with AI to generate whatever you want: data, personalized emails at scale, clean-up of contacts.

folk also lets you send ultra-personalized messages at scale, and has super-easy follow-up options. Plus there's lots more. Try it out for yourself by signing up for an unlimited free account here.


Hubspot is a marketing automation tool that can help you automate your customer engagement and lead generation. It offers a range of tools such as email marketing, social media integration, and lead nurturing. Hubspot also offers powerful analytics tools, which can help you measure the effectiveness of your customer engagement campaigns.


Hootsuite is a social media tool that can help you manage all your social media accounts in one place. It offers features such as social listening, scheduling, and reporting. Hootsuite can also help you monitor and track customer engagement across different social media platforms.


Mailchimp is an email marketing tool that can help you create and automate your email campaigns.

It offers templates, drag-and-drop editing, and segmentation features that can help you create targeted and personalized emails. Mailchimp also provides detailed analytics, which can help you measure the effectiveness of your email campaigns.


Typeform is a survey tool that can help you collect feedback and customer data from your customers and clients.

It offers a range of customizable survey templates and question types. Typeform also offers features such as conditional logic and integrations with other tools like Google Sheets and Zapier.


In conclusion, building strong connections with your customers, clients, and contacts is crucial in today's fast-paced digital world.

Relationship management is important because it can help you create personalized experiences, build brand loyalty, and ultimately drive better business outcomes. It can also help you when it's time to raise your next round of investments for your startup you've worked hard to build.

Utilizing tools, such as folk, Hubspot, Hootsuite, Mailchimp, and Typeform, can support your relationship management efforts by providing you with powerful analytics, automation, and engagement capabilities. So take the time to invest in building better connections, and you'll see the positive impact on your business over time!

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