10 Best Sales Tracking Software (2026)

Why sales tracking matters in 2025

Sales tracking software—when paired with the right CRM—turns chaos into control. It helps teams see what's working, what's not, and what needs to happen next.

Whether you're managing five deals or 5,000, the right tool can make or break your pipeline.

For sales teams of 20-50 people, having a solution that scales with your growth while remaining intuitive is essential.

Discover a curated list of standout tools in 2025, reviewed with clarity, depth, and practical insight.

Best Sales Tracking Software in 2025: A Quick Comparison

👉🏼 Try folk now to never miss a follow-up when tracking deals across your sales pipeline

folk CRM

Best for

Sales teams of 20-50 people, agencies, and agile B2B teams that need intuitive collaboration

Overview

folk CRM stands out as the best solution for mid-sized sales teams of 20-50 people who need powerful functionality without enterprise complexity. It's designed for modern sales workflows with a heavy emphasis on collaboration and customization. It features Magic Fields to auto-tag and segment contacts dynamically, shareable pipelines, and a clean UI that sales teams actually enjoy using. For sales managers overseeing growing teams, folk CRM hits the sweet spot between functionality and ease of use.

Key Features

• Magic Fields for custom tagging and filtering
• Pipeline templates and shared team views
• Chrome extension for easy contact capture
• Workflow automation and integrations

Pros

• Clean UX with zero learning curve
• Excellent for collaborative prospecting and deal tracking
• Responsive customer support

Cons

• No freemium version
• Focused primarily on SMBs

Pricing

From $20/user/month

👉🏼 Try folk now to organize your pipeline and forecasts with your team for clearer sales tracking

Pipedrive

Best for

Sales-led teams that prioritize pipeline visibility

Overview

Pipedrive is built around a visual drag-and-drop pipeline interface. It includes customizable deal stages, forecasting reports, sales activity reminders, and native email syncing.

Key Features

• Smart contact data enrichment
• Goal tracking and reporting dashboards
• Workflow automation with triggers
• Email templates and scheduler

Pros

• Strong visual deal tracking
• Easy to implement and scale
• Third-party integrations with over 300 apps

Cons

• Lacks built-in marketing tools
• Forecasting can be basic

Pricing

From $24/user/month

HubSpot CRM

Best for

SMBs wanting a unified marketing and sales stack

Overview

HubSpot's CRM platform includes lead management, deal tracking, contact activity logs, and email tools. The free plan is comprehensive, but growth quickly depends on unlocking paid tiers.

Key Features

• Lead scoring and lifecycle tracking
• Customizable dashboards and deal stages
• Email tracking, automation, and templates
• Integration with HubSpot CMS and marketing tools

Pros

• Excellent free plan for early-stage teams
• Clean design and intuitive UX
• Unified hub for sales and marketing

Cons

• Paid tiers get expensive at scale
• CRM customization is limited without premium plans

Pricing

Free + Paid tiers

Close CRM

Best for

Remote or inside sales teams with high outreach volumes

Overview

Close CRM combines contact management with built-in calling, SMS, and multi-channel email workflows. It's built for sales reps who need a fast, efficient tool to engage and convert leads.

Key Features

• Power dialer, SMS, email campaigns
• Pipeline and lead management
• Smart views and custom filters
• Built-in reporting and analytics

Pros

• All-in-one communication toolset
• Fast UI and responsive design
• Excellent support and documentation

Cons

• Lacks field sales functionalities
• No freemium option

Pricing

From $35/user/month

monday CRM

Best for

Sales teams managing complex projects and client onboarding

Overview

monday sales CRM offers drag-and-drop boards, visual automations, and powerful filtering. It adapts well to non-traditional or mixed sales/ops workflows.

Key Features

• Customizable dashboards and deal pipelines
• Automated reminders and task triggers
• Visual timelines and workload tracking
• Integrates with Slack, Google Workspace, and more

Pros

• Strong visual layout and automation builder
• Suitable for sales + project teams
• Broad template library

Cons

• Not purpose-built for traditional sales
• Can feel too open-ended for structured sales teams

Pricing

From $12/user/month

Freshsales

Best for

Teams seeking AI-powered sales insights and routing

Overview

Freshsales provides AI-powered lead scoring and forecasting with automation across communication channels. It suits mid-sized teams needing insights and efficiency.

Key Features

• Freddy AI for deal insights and follow-up recommendations
• Lead scoring and territory management
• Sales sequences and workflows
• Built-in email, phone, and chat

Pros

• Advanced AI recommendations
• Omnichannel communication in one dashboard
• Mobile app with offline access

Cons

• UI can be cluttered for new users
• Some features require upper tiers

Pricing

From $9/user/month (annual)

Salesforce

Best for

Large, multi-team sales orgs needing total customization

Overview

Salesforce is the gold standard in CRM and sales tracking, built for complex enterprise environments. It supports every stage of the sales lifecycle with robust automation and analytics.

Key Features

• Custom dashboards, objects, and workflows
• Advanced forecasting and territory management
• AppExchange ecosystem with 1,000+ integrations
• AI-powered insights via Salesforce Einstein

Pros

• Unmatched flexibility and scalability
• Enterprise-grade data protection
• Community and support ecosystem

Cons

• Expensive and complex to implement
• Steep learning curve

Pricing

From $25/user/month

Zoho CRM

Best for

SMBs looking for all-in-one CRM on a budget

Overview

Zoho CRM supports multi-channel communication, custom pipelines, and automation—all with an affordable pricing model. A good fit for early-stage or budget-conscious teams.

Key Features

• Multichannel support: email, chat, phone, social
• AI assistant (Zia) for insights
• Sales automation and reporting tools
• Custom workflows and functions

Pros

• Feature-rich even at lower tiers
• Affordable and scalable
• Mobile and desktop accessibility

Cons

• Dated interface
• Can get clunky with large datasets

Pricing

From $14/user/month (annual)

Nutshell

Best for

Simple, visual deal tracking without complexity

Overview

Nutshell is focused on usability and clarity. It includes team collaboration tools, a strong visual pipeline, and good reporting—all without overengineering.

Key Features

• Board and list view pipelines
• Real-time sync with Gmail/Outlook
• Team activity tracking and collaboration
• Sales automation rules

Pros

• Super fast setup
• Ideal for teams switching from spreadsheets
• Top-rated customer service

Cons

• Less customizable
• No AI insights or deep analytics

Pricing

From $19/user/month

Insightly

Best for

Sales teams needing CRM + project management in one place

Overview

Insightly bridges the gap between deal tracking and post-sale delivery with built-in project and task features. Great for agencies and service businesses.

Key Features

• Integrated project and task boards
• Workflow automation
• Lead, contact, and opportunity tracking
• Native email templates and routing

Pros

• Full sales-to-delivery visibility
• Good for ops-driven orgs
• App integrations (Gmail, Office, Slack, etc.)

Cons

• UI can feel dated
• Setup takes time

Pricing

From $29/user/month

Conclusion

Choosing the right sales tracking software means aligning features, flexibility, and scale with your sales process. folk CRM emerges as the clear winner for sales teams of 20-50 people who need powerful functionality without enterprise complexity. Its intuitive design, collaborative features, and smart automation make it ideal for sales managers looking to scale their operations efficiently. But the best tool depends on your team's size, tech stack, and sales model. Use this guide, compare features and pricing, and choose software that helps you track, forecast, and close faster.

More Resources

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FAQ

What is sales tracking software?

Sales tracking software helps teams monitor deals, activities, and revenue. It centralizes pipelines, logs emails and calls, and provides reports and forecasts to improve win rates and predict growth.

What is the difference between a CRM and sales tracking software?

A CRM manages all customer data and interactions across the lifecycle. Sales tracking focuses on pipelines, stages, and forecasting. Most modern CRMs include sales tracking features.

How should a team choose the best sales tracking tool?

Match the tool to your sales model, team size, and stack. Prioritize ease of use, customization, automation, reporting, and integrations. For 20–50 person teams, consider balanced options like folk CRM.

Which sales metrics should teams track?

Track qualified pipeline value, win rate, sales cycle length, average deal size, activity volume and outcomes, forecast accuracy, and churn or retention for recurring revenue.