Nimble vs Freshsales

Nimble and Freshsales are two CRM platforms designed to enhance customer relationship management, each with a unique approach. Nimble focuses on contact enrichment and social media integration, making it ideal for teams prioritizing relationship-building and personalized outreach. Freshsales, by contrast, combines AI-driven insights with sales automation and integrated communication tools, catering to teams seeking a data-driven approach to managing sales. In this blog post, we’ll explore their key features to help you decide which CRM suits your needs—or if Folk might offer a more balanced alternative with user-friendly contact management and customization options.

What is Nimble?

Nimble is a relationship-focused CRM designed to help businesses manage contacts, track interactions, and streamline communication. Nimble can work from your Outlook or Gmail inbox, social and web.

Key features of Nimble

• Contact management: Nimble consolidates contact details from various sources, including email and social media, into unified profiles, making it easier to track communication.
• Social listening and engagement: The platform integrates with social media channels, enabling users to monitor conversations, engage with leads, and stay updated on contacts' social activity.
• Email tracking: Nimble provides email tracking tools to monitor when emails are opened and links are clicked, helping users gauge engagement with outreach efforts.
• Pipeline management: Users can manage sales pipelines with customizable deal stages, allowing teams to track opportunities and monitor deal progression.
• Task and activity management: Nimble includes task tracking and reminders, helping users stay organized with follow-ups, meetings, and to-do lists associated with contacts or deals.
  

What is Freshsales?

Freshsales is a CRM platform by Freshworks designed to help businesses streamline their sales processes with AI-powered tools and automation. It provides features like lead scoring, deal tracking, email and call management, and workflow automation to enhance efficiency and drive conversions. Freshsales also integrates communication and sales in one place, offering tools for personalized outreach and detailed insights to improve sales strategies.

Key features of Freshsales

• AI-powered insights: Freshsales leverages AI to provide recommendations, predict deal outcomes, and offer actionable insights to improve sales strategies.
• Lead scoring: Automatically prioritizes leads based on their engagement and likelihood to convert, helping sales teams focus on high-value opportunities.
• Deal tracking: Provides a visual sales pipeline to track deals through various stages and monitor progress in real time.
• Email and call management: Integrates email and phone communication, allowing users to manage interactions directly from the platform.
• Workflow automation: Automates repetitive tasks like sending follow-up emails or updating deal statuses, reducing manual work and improving efficiency.

Nimble vs. Freshsales: Feature Comparison

Let's break down the key features of Nimble and Freshsales and take a closer look at their sales automation, email marketing tools, user experience, and more.

1. Sales pipeline management

Nimble CRM offers a pipeline dashboard that allows users to track sales opportunities through customizable deal stages, providing a clear visual overview of where deals stand. Users can create and move deals, set expected close dates, and update deal values, making it a flexible tool for managing sales processes.
Freshsales provides a visual sales pipeline with drag-and-drop functionality, allowing for easy movement of deals between stages. It integrates lead scoring and AI insights, enhancing deal management by identifying priorities and predicting outcomes.

2. Ease of use

Nimble offers a user-friendly interface that is intuitive for both beginners and experienced users, making it easy to navigate and manage contacts. Freshsales also boasts a straightforward design but provides more advanced features, which might require a learning curve for users new to CRM systems.

3. Contact enrichment

Nimble CRM’s contact enrichment feature automatically gathers additional information on contacts from various public sources, including social media profiles. By integrating with social networks, Nimble also enables users to view recent social activity, providing additional context for outreach and relationship management. Similarly, Freshsales offers a contact enrichment feature that automatically gathers additional information about leads and customers from public sources and integrated tools. While useful for building enriched profiles, the depth and accuracy of the information may depend on the data sources available and the integrations used.

4. Outreach

Nimble CRM’s outreach feature enables users to manage individual and group email communications, track engagement, and personalize messaging based on contact profiles. Freshsales includes outreach tools for email, phone, and chat, supporting personalized campaigns and real-time communication, although it focuses more on sales communication than multi-channel marketing.

5. Automation

Nimble CRM's automation features are basic, focusing on tasks like data enrichment and follow-up reminders. Freshsales offers more advanced automation, streamlining processes such as lead assignment and follow-up emails, although setting up these workflows may require time and system familiarity.

6. Integration

Nimble connects with productivity tools like Mailchimp, QuickBooks, and Zapier, enabling users to automate data flow and enhance functionality through third-party applications. Freshsales integrates with tools like Google Workspace, Microsoft 365, and Mailchimp, as well as Freshworks products such as Freshdesk and Freshchat, to streamline workflows. These integrations support email, calendar, marketing, and customer support, enhancing the platform’s functionality.

7. Artificial Intelligence

Nimble CRM incorporates AI-powered sales intelligence for prospecting and lead enrichment, creating detailed contact profiles. Freshsales' Freddy AI provides predictive analytics and lead scoring, offering insights to prioritize opportunities and forecast outcomes, though familiarity with AI workflows may be needed to maximize its potential.

Price and plans comparison

Let's take a closer look at the price and plans of both Nimble and Freshsales.

Nimble prices

Nimble provides both a monthly and annual subscription plan. With only one tier for each subscription type.

• Annual: $24.90/user/month.
• Monthly: $29.90/user/month.

Freshsales prices

There are two separate plans for Freshsales, and something else called Freshsales Suite where you can get sales-only, or sales and marketing features respectively. The following is an overview of Freshsales' annual price plans.

• Growth: Starts from $9/user/month.
• Pro: Starts from $39/user/month.
• Enterprise: Starts from $49/user/month.

Introducing folk CRM: the best alternative to Nimble and Freshsales

Looking for an affordable alternative? We recommend folk. A multiple award-winning CRM platform loved for its easy-to-use, plug-and-play CRM system. folk can support multiple business functions including sales, marketing, recruitment, and more. You can also use folk as a solopreneur, small to mid-size team, or large enterprise. Allowing it to grow with you, as your business scales.

Key features

• Contact management: Bring all your contacts into one place seamlessly, from social media platforms such as LinkedIn, Instagram and X to multiple inboxes including Gmail and Outlook.
• Notes and reminders: Attach notes directly to a contact's profile in folk, and access them on the go. And assign reminders so you know exactly when to follow-up.
• Sales pipeline dashboard: Manage your entire sales cycle and leads with a highly customizable sales pipeline dashboard that can be used in Kanban-board view or listicle.
• Ease of use and customization: Easily customize the pipelines, dashboards, automation, email sequences, so that you can use it across your sales cycle and pipeline management – and other business functions such as recruitment, marketing, and more.
• Social media integration: Import people and companies from LinkedIn, Sales Navigator, Instagram, and X within a click thanks to folk’s Google Chrome extension.
• Contact sync from Gmail and Outlook: Full email sync enabling users to manage all communications directly from the CRM.
• Find email addresses in a click: Contact enrichment powered by Apollo, and Dropcontact so you can fill in missing data points with 1-click.
• Email sequences: Send email sequences with reminders if your leads don’t reply to your first emails. It includes an AI integration allowing you to personalize email at scale.

Price and plans

folk has a 14-day free trial. After that, there are affordable monthly or annual subscription plans. The annual subscription plan is as follows.

• Standard: $20 per user, per month.
• Premium: $40 per user, per month.
• Custom: Starts from $80 per user, per month.

Nimble vs. Freshsales: What's the verdict?

It's clear that both Nimble and Freshsales offer robust features catering to different business needs. Nimble excels in social engagement and contact management, while Freshsales stands out with its intuitive sales automation capabilities. However, for companies seeking a more personalized approach to relationship management, folk provides a flexible alternative to these traditional CRM options, blending ease of use with customization. Try folk today, free