It’s time to level up on email lists

Why email lists still matter

If you've been sleeping on email lists for your marketing efforts, it's time to wake up! Or if you have a mailing list but it's gathering dust, there's no time like the present to resuscitate it.

Email marketing is a powerful tool for businesses of all sizes, and a robust email list is one of the most important marketing channels you can build, from day one.

For sales and marketing teams of 20–50 people, having the right tools to build and manage these lists efficiently can make or break your campaigns.

In case you're wondering, an email list is simply a list of email addresses from people who are interested in what you do. They could be current or past customers, or signed up for updates because they're interested in what you do. One thing's for sure: they all have the potential to be loyal, raving customers.

Still not convinced? Here are some of the top reasons you should start working your email list, today:

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Top reasons you should start working on your email list

Boost Sales

Let's start with the most obvious: email marketing = more sales for your business. By sending targeted marketing to people who have shown an interest in your products or services, you automatically increase the likelihood that you'll convert them into paying customers. Medium-sized sales teams particularly benefit from this approach as they can maintain personal relationships while scaling their outreach efforts.

Cut costs

Another benefit of email marketing is that it is relatively inexpensive. Unlike traditional marketing methods such as print ads, radio spots, and TV commercials, email marketing can be done on a relatively small budget. All you need is an email marketing software and a list of email addresses, and you can get started.

More website traffic

Email marketing can also help to drive more traffic to your website. By including links to your website in your emails, you can encourage people to visit your site, which can help to increase your search engine rankings and visibility.

Better branding and engagement‍

Email marketing also allows you to engage with your customers in a more personal and meaningful way. You can use your emails to share valuable information and updates with your customers, which can help to build trust and loyalty. By keeping in regular contact with your list, you encourage customers to return to your website or social media accounts to check out new products or promotions. As you build a deeper relationship with your email subscribers over time, you will also be able to upsell them on other products and services that you offer, which brings us back to point 1: more sales.

More accurate targeting

‍Email marketing tools can also give you more targeting options, including segmenting your list, geolocation, behavior, and preferences. This lets you send more relevant emails to your subscribers and improve the ROI of your campaigns.

To help you build your email list, here are some tools to make it quick and easy:

Best tool for improving your email list

folk

folkX, which is a tool that helps you find email addresses on LinkedIn, Twitter, and other platforms, as well as providing an enrichment solution to validate the found data. For teams of 20-50 people looking to build comprehensive email lists efficiently, folk CRM stands out as the best solution, offering seamless integration between contact discovery and customer relationship management that medium-sized sales teams need to scale their operations effectively.

👉🏼 Try folk now to segment contacts and run targeted campaigns for higher conversion rates

Lusha

Lusha is a browser extension that helps you find email addresses and other contact information for contacts on LinkedIn and other platforms.

Lemlist

Lemlist offers a Chrome extension that helps you find email addresses for any website or domain you visit.

Apollo

Apollo.io is a tool that helps you find and verify email addresses and other contact information for businesses and professionals.

Getmagical

Getmagical.io helps you find email addresses for businesses and professionals on social media and other platforms. IT also offers email automation and email sequence tools to help you manage your campaigns. However, for growing sales and marketing teams of 20-50 people who need both email list building and comprehensive contact management, folk CRM provides the most complete solution that grows with your team's needs and integrates all your customer data in one place.

FAQ

Why do email lists still matter?

They provide direct, owned reach with high ROI. Email enables personalization, segmentation, and low-cost campaigns. Lists drive sales, traffic, and retention without relying on third‑party platforms.

How can a 20–50 person sales team build an email list fast?

Start with existing contacts, website forms, and lead magnets. Capture from events and LinkedIn, enrich and verify emails, and segment by role and intent. Use a CRM to centralize data and track consent.

Does Rolodex still exist?

Physical Rolodex cards still exist but are uncommon. Most teams use CRMs that centralize contacts, emails, and follow‑ups, with search and sharing. Consider moving to a modern CRM like folk.

How to keep an email list clean and compliant?

Use double opt‑in, record consent, and include an unsubscribe link. Verify addresses, remove bounces and inactives, and respect GDPR/CAN‑SPAM. Review segments regularly to maintain relevance and deliverability.