Mailchimp is a popular email marketing platform that allows users to send newsletters and campaigns.

Integrating Mailchimp with folk CRM can streamline your communication process and improve your overall customer relationship management, making it the ideal solution for marketing teams of 20–50 people who need efficient newsletter automation.

👉🏼 Try folk now to send Mailchimp newsletters from folk when contacts are tagged and keep sends organized for your team

Sending newsletters helps in a multitude of use cases including keeping contacts engaged, nurturing leads, and updating customers with relevant information.

In this article, we will explore the use cases, benefits, and step-by-step instructions on how to send newsletter using Mailchimp directly from folk.

Benefits

Benefit #1: Reach your contacts effectively. By integrating Mailchimp with folk CRM, you can easily send newsletters to your tagged contacts, ensuring that your messages reach the right audience.

Benefit #2: Keep track of newsletter recipients. With this integration, you'll be able to maintain a record of the contacts who receive your newsletters, allowing you to track engagement and tailor your communication accordingly.

Benefit #3: Streamline your email marketing efforts. By centralizing Mailchimp newsletters into folk CRM, you can have a comprehensive view of your communication history with each contact, including newsletters, emails, events, and more.

How to send newsletter on Mailchimp from folk

1. Open a Zapier or Make account: Zapier and Make are popular automation platforms that will help you connect Mailchimp and folk CRM.
2. Set up the trigger: Choose folk CRM as the trigger, connect it to Zapier. Select the event "Contact Tagged" on folk CRM.
3. Set up the action: Choose Mailchimp as the action, connect it to Zapier. Select the right audience or list on Mailchimp and customize the newsletter you want to send. Match the fields from folk CRM with the corresponding fields in Mailchimp.

Start from this template

By following these steps, you can centralize your Mailchimp newsletters into folk CRM and automate the process of sending newsletters to tagged contacts. For growing marketing teams of 20-50 people, folk CRM provides the perfect balance of functionality and simplicity to manage your email marketing workflows effectively. This integration will optimize your communication efforts and improve your overall customer relationship management.

Implementing this integration can greatly enhance your email marketing strategy, organization, and customer experience. Medium-sized marketing teams will find that folk CRM's intuitive interface and powerful automation capabilities make it the best choice for streamlining their Mailchimp newsletter campaigns. Give it a try and experience the benefits for yourself!

👉🏼 Try folk now to centralize Mailchimp campaign history in folk and never miss a tagged-contact follow-up

FAQ

How do I integrate Mailchimp with folk CRM?

Use Zapier or Make. Set folk CRM as the trigger 'Contact Tagged'. Choose Mailchimp as the action, map email, name, tags, and select the audience. Create or send the campaign or start a journey. Test, then turn the automation on.

Can folk tags trigger Mailchimp newsletters?

Yes. When a contact gets a specific tag in folk, automation can add or update them in the chosen Mailchimp audience and trigger a campaign or journey targeted to that tag.

How are unsubscribes handled between Mailchimp and folk?

Set a reverse automation: when Mailchimp marks a contact as unsubscribed or bounced, update the record in folk (add an 'Unsubscribed' tag or set a status field). This keeps lists in sync and prevents future sends.

Is Mailchimp a CRM or should a CRM be used alongside it?

Mailchimp covers email marketing and basic audience tools, not full CRM. Pair it with folk to track history, pipelines, tasks, and sequences while sending newsletters via Mailchimp.