HighLevel vs Brevo: Which CRM excels at WhatsApp integration?

When seamless WhatsApp engagement meets real business needs, your CRM choice can drive growth or leave you stuck in manual work. With HighLevel vs Brevo, you get ready-made templates, advanced automation triggers, and insightful analytics—but each platform still falls short in customization, deliverability, or workflow simplicity. Luckily, an innovative player has arrived, raising the bar for WhatsApp integration with smarter automations, deeper personalization, and an intuitive interface built for high-velocity sales teams.

Why WhatsApp CRM Integration Matters?

Connecting WhatsApp directly to your CRM bridges the gap between conversations and revenue. Automated contact syncing and message logging mean no more manual data entry or lost leads—every interaction becomes an actionable record.

• Speed up response times by triggering follow-ups and reminders the moment a customer engages.
• Boost engagement through personalized, template-driven outreach that feels handcrafted.
• Streamline workflows with one unified dashboard for chats, contacts, and campaign analytics.

When your team can see every WhatsApp message alongside email, calls, and deals, they spend less time hunting for context and more time closing deals—turning casual chats into consistent conversions.

What is HighLevel?

HighLevel is an all-in-one marketing and sales platform built for agencies and growing teams. It lets you centralize leads, campaigns, and customer data in one place—no more juggling multiple tools.

By plugging WhatsApp into its workflow builder, HighLevel automates message sequences based on buyer behavior, like sending appointment reminders or post-purchase check-ins. Its drag-and-drop campaign editor makes it easy to spin up broadcasts or follow-up funnels without coding.

While you’ll find powerful triggers and reporting dashboards, customization can feel rigid, and telecom fees may add up fast. Yet for agencies craving a unified hub that merges WhatsApp with email, ads, and SMS, HighLevel delivers a turnkey solution.

What is Brevo?

Brevo is an all-in-one marketing and CRM platform built for growing businesses, combining email, SMS, live chat, and WhatsApp in a single dashboard.

Its free tier gives you up to 300 emails per day and includes SMS & WhatsApp campaigns—no credit card required—so you can start multichannel outreach without juggling tools.

Brevo taps into the WhatsApp Business API to power conversation-based pricing (you’re charged per 24-hour chat window, no matter how many messages you send). With drag-and-drop workflows, template libraries, and activity tracking all in one place, Brevo makes it easy to build WhatsApp campaigns, automate follow-ups, and keep customer data synced—though its CRM capabilities lean toward lightweight relationship management rather than deep sales-pipeline features.

Two-Way Messaging

HighLevel provides seamless two-way WhatsApp messaging directly within a unified inbox. Messages, templates, and replies are synced in real time through a native Twilio integration, enabling your sales team to handle leads without switching tools. Whether it’s inbound queries or outbound nurturing, conversations remain context-rich and tracked inside the CRM, driving faster deal cycles.

Brevo enables two-way WhatsApp communication via its Conversations app. Sales and support teams can send campaigns or messages and receive replies in a dedicated inbox. While not fully embedded in the CRM, it supports real-time conversation handling.

Template Management

With HighLevel, you can build and manage reusable WhatsApp templates that include buttons, images, and quick replies. These templates are fully integrated into your automated workflows, allowing teams to deliver consistent messaging for promotions, follow-ups, or transactional updates. Approval processes are streamlined, making it ideal for scaling outbound communications.

Brevo supports WhatsApp Business API template creation and management via its dashboard or API. Templates can be used in campaigns or transactional messages once approved by Meta, and are ideal for marketing use cases.

Automated Responses & Chatbots

HighLevel offers powerful native automation features, including WhatsApp chatbots, appointment schedulers, and smart auto-replies. You can trigger flows based on keywords (like one-word replies), customer behavior, or time-based actions. It’s a great fit for businesses looking to automate common sales and support tasks while maintaining a personal touch.

HighLevel offers powerful native automation features, including WhatsApp chatbots, appointment schedulers, and smart auto-replies. You can trigger flows based on keywords (like one-word replies), customer behavior, or time-based actions. It’s a great fit for businesses looking to automate common sales and support tasks while maintaining a personal touch.

Multimedia Support (Images, Videos, Files)

Supports full multimedia messaging capabilities. Sales reps can send and receive images, files, videos, and even voice notes via WhatsApp templates or chat. These assets are logged and accessible within the conversation history, helping teams track documents and visual content without confusion.

Multimedia messages such as images, videos, and documents are fully supported in Brevo’s WhatsApp integration. These are visible in the Conversations UI, giving agents access to all content in one view.

Contact & Lead Synchronization

Conversations that start on WhatsApp are automatically logged and associated with the relevant contact or deal. HighLevel auto-creates new leads or updates existing records, ensuring your pipeline stays up to date in real time. There’s no need for manual entry, reducing friction in your sales process.

Brevo allows syncing of WhatsApp contacts via API or automation tools. However, contact creation is not automatic by default and may require setup via Make or custom API connections.

Workflow Triggers & Notifications

WhatsApp events like incoming messages or clicks on template buttons can trigger powerful workflow automations in HighLevel. You can send internal notifications, launch campaigns, update deal stages, or schedule follow-ups—all from a single customer interaction.

Workflows triggered by WhatsApp activity are available through API or external tools. For example, a message received can update contact fields or trigger a CRM campaign, but the logic sits outside Brevo’s core platform.

folk CRM: The Best CRM Alternative for WhatsApp

folk CRM doesn’t just bolt on WhatsApp—it makes every chat feel like part of your sales playbook. Click a number and your conversation springs to life inside the CRM. Every incoming or outgoing message automatically creates or updates the contact record, so your database stays clean without lifting a finger.

Need context? Add custom fields and social links to see LinkedIn, Instagram, or Twitter profiles at a glance. Worried about dropping the ball? Set follow-up reminders on any chat and let AI suggest your next move based on past conversations.

And because folk plugs into over 6,000 apps—from email and calendars to analytics and social platforms—WhatsApp becomes the hub of your sales stack. No toggling. No lost leads. Just seamless, revenue-driving conversations.

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Conclusion

When it comes down to it, both HighLevel and Brevo deliver solid WhatsApp capabilities—but they each leave you juggling trade-offs in customization, pricing, or pipeline depth. folk CRM, on the other hand, weaves WhatsApp straight into your sales flow with one-click chats, automatic contact updates, AI follow-up prompts, and over 6,000 integrations. That means no more context-hunting or app-hopping—just a unified, feature-rich platform that turns every conversation into closed business. If you’re serious about scaling your WhatsApp outreach without compromise, folk CRM is the clear winner!