July 21, 2023

Copper vs Pipedrive: The Ultimate Faceoff (with a twist)

Discover folk - the CRM for people-powered businesses

Copper vs Pipedrive: The Ultimate Faceoff (with a twist)

So, you’ve finally decided to take the plunge and get yourself a CRM (Customer Relationship Management) system to help your business grow. Congratulations! But wait, there are so many options to choose from and you have no clue which one would suit your needs best. Fear not, dear reader, for we are here to guide you. In this blog post, we will compare the two popular CRM systems, Copper CRM and Pipedrive, but with a twist. We will also introduce you to a third option. So, let’s get started.

Copper CRM interface

About Copper

San Francisco-based Copper CRM was founded to cater to businesses' diverse needs, and has grown its presence over the years, currently offers its services to a wide range of industries. The company provides a robust cloud-based CRM platform, designed to streamline customer interactions and boost overall productivity.

Pipedrive CRM deal flow interface

About Pipedrive

Pipedrive was founded in Estonia back in 2010, and now operates from offices in Newark, Florida, and six other European cities. Pipedrive specializes in providing an integrated CRM platform that's tailored for salespeople seeking a clear view of their business systems. It's designed to assist sales professionals in effectively scheduling, monitoring, and organizing their activities, presenting a comprehensive overview of potential sales opportunities.

folk CRM showing a table view of a deal flow

Introducing folk

Meet folk, the dark horse in this line-up. HQ'ed in Paris, folk is the intelligent CRM, that combines simplicity and ease of use with advanced customization and powerful AI features that will eradicate your busywork and help you build better relationships with your contacts. Applicable to a wide range of use cases, not just for sales teams, folk is highly flexible, and collaborative, synching to Google apps or Outlook to give you full context on all your contacts.

TL;DR Copper vs Pipedrive vs folk

Copper, Pipedrive and folk are all CRMs with differing features, but ultimately folk stands out as the winner for its flexibility, collaboration, and highly customizable AI capabilities, with all but limitless possibilities for sorting, cleaning, and generating content on your contacts.

For a more comprehensive breakdown of the CRMs, read on. We've analyzed these three contenders on core features for a CRM: ease of use, integrations, pipeline management, mail merge function, and pricing, with an overall pros and cons list at the end.

  Copper CRM folk Pipedrive
Contact management ★★★ ★★★★★ ★★★★★
Integrations ★★★★ ★★★★★ ★★★★★
Pipeline ★★ ★★★★★ ★★★
Email marketing ★★ ★★★★ ★★★★
Ease of use ★★ ★★★★★

Ease of use

When it comes to ease of use, all three CRM systems are fairly user-friendly.

Copper provides a streamlined interface that makes it easy for users to access the information they need quickly. It also offers an extensive help center and tutorials to assist users in navigating the platform. Pipedrive is also straightforward and simple to use, with its drag-and-drop system allowing for quick updates.

folk CRM showing list of contacts, heir favorite ice cream, and last interaction

However, folk's intuitive interface, easy-to-navigate dashboard and AI features make it the winner in this category, making it easier than ever before to stay on top of customer relationships. Plus you can access help materials in video or article format, and the customer success team are always on-hand and attentive.


No CRM system can work in isolation. The more integrations it has, the better it is for your business. Both Copper and Pipedrive have a wide range of integrations with popular tools such as Gmail, Zapier, and Slack.

folkX Chrome extension in action on LinkedIn

However, Folk takes the crown here with its seamless integration with Google Workspace, Microsoft Outlook, and countless other applications through Zapier. Also, though not strictly an integration, the Chrome extension is stellar: you can bring in a profile from LinkedIn, Instagram, Twitter, or any other website (profile pictures and all) with a single click, straight into folk, and edit it there and then in the extension, no need to open folk.

Pipeline management

The heart of any CRM system is its pipeline management feature. How effectively a CRM system deals with lead management and your sales pipeline can be the deciding factor in the success of its sales processes, and.

Copper CRM pipeline view

Copper has a simple drag-and-drop pipeline feature, though you have to manually create new cards each time, and can then associate them to a contact (rather than cards being created automatically, like in folk)

Pipedrive CRM pipeline view

Pipedrive also has a drag-and-drop deal flow Kanban view which is very similar.

folk CRM pipeline view

folk’s Kanban pipeline view populates automatically with all the contacts you place in a group, so your pipeline is basically created for you. You also have complete control over what is visible in each card, so you can easily visualize your entire sales process and make informed decisions at every stage.

Mail merge

Sending personalized emails to prospects can significantly improve your chances of closing deals. All three CRM systems provide a mail merge feature that allows you to send customized emails to multiple recipients at once.

folk CRM message with variables

However, folk goes a step further with a combination of AI and ultra-personalization. With their AI tool, Magic Fields, you can combine the data stored in your folk CRM with the power of AI to generate highly personalized messages for every individual contact. folk also has a library of prompts as well as readymade email templates to help you get started. You can track analytics of your email campaigns and follow up the way you want.


Of course, pricing is an important factor to consider when choosing a CRM system. All three have similarly priced lower-tiered monthly rates at $14 - $19 per month per user.

But when going for a full suite of professional features, with folk you get more bang for your buck without compromising on quality, as it's only $39 per user per month. This is as opposed to $59 for Copper or $49.90 for Pipedrive.

Pros and cons

To sum up, here’s a quick rundown of the pros and cons of each CRM system:



  • Intuitive interface
  • Good integrations


  • Limited customization options
  • Higher pricing compared to competitors



  • Free 14-day trial
  • API access
  • Most plans allow automated workflows


  • Only highest tier customers get phone support
  • Few features to run a customer service department
  • Generous free forever plan available, but pricing is confusing and steep as you scale
  • Most plans have limited custom field and reports capabilities



  • Simple and intuitive interface
  • Strong integration with popular apps
  • Powerful and customizable AI features
  • Unique and fast pipeline management
  • Affordable pricing
  • Task management and collaboration features
  • Strong mail merge and marketing campaigns functionalities


  • Some users may prefer a more traditional CRM interface


In conclusion, while both Copper and Pipedrive are decent CRM options, folk emerges as a clear winner in terms of ease of use, integrations, pipeline management, mail merge, and pricing. Its unique interface and stellar features make folk a strong contender if you’re looking for a comprehensive CRM system that can help you take your business to greater heights. So, what are you waiting for? Sign up for an unlimited free trial of folk and experience the difference today!