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Grain captures what happens on calls. Revenue gets lost when highlights, objections, and next steps stay trapped in recordings, Slack threads, and scattered notes. Pipeline updates become inconsistent, handoffs break, and follow-ups depend on memory instead of a system.
A CRM turns Grain insights into execution: one record per account, every call outcome logged, next steps assigned, stages updated, and follow-ups triggered automatically. The best CRM for Grain users stays lightweight, keeps relationship context close to the deal, and connects call intelligence to pipeline movement without admin drag.
What is Grain?
Grain is an AI meeting recorder and note-taking platform that captures video calls, generates transcripts and summaries, and turns key moments into shareable highlights. It helps teams preserve call context, align internally, and push outcomes into downstream workflows instead of leaving decisions buried in recordings.
- Automatic recording and transcription: Captures meetings and produces searchable transcripts so customer context stays accessible after the call.
- AI notes and summaries: Generates structured meeting notes and recap outputs that speed up handoffs and reduce manual documentation.
- Highlights, clips, and stories: Turns important moments into short shareable clips and curated collections for enablement, onboarding, and stakeholder updates.
- Action items and follow-up outputs: Extracts next steps and supports post-call execution with follow-up-ready content and tasks.
- Collaboration and knowledge library: Organizes meetings into a team workspace with shared access, tagging, and reuse across teams.
- Integrations and workflow automation: Sends notes, clips, and meeting data into tools such as Slack and CRMs, supporting automated record updates and cleaner pipeline hygiene.
Grain fits sales, customer success, product, research, and founder-led teams that run on frequent customer conversations and need a reliable system to capture insights, reduce follow-up slippage, and keep deal or account context consistent across stakeholders.
Is Grain a CRM?
❌ Grain is not a CRM. It captures conversation content and turns calls into transcripts, summaries, and highlights. It improves call visibility and team alignment, but it does not manage relationship records, pipeline stages, ownership, and revenue workflows end to end.
Why Grain Users Need a CRM?
Grain captures call intelligence. A CRM turns it into predictable execution: pipeline updates, tasks, follow-ups, and handoffs that stay consistent across a team. Without a CRM, meeting insights stay fragmented across recordings and notes, and deals stall for preventable reasons.
✔️ Call-to-pipeline continuity: Convert key outcomes into stage changes, tasks, and owners so deal progress stays accurate after every call.
✔️ Single source of truth for account context: Keep stakeholders, past calls, objections, and commitments on one record instead of scattered transcripts and clips.
✔️ Automated follow-ups that reduce slippage: Trigger reminders, sequences, and next-step tasks immediately after meetings so momentum does not depend on memory.
✔️ Cleaner handoffs across sales, CS, and product: Preserve call context inside the relationship record so teams stop re-qualifying and repeating questions.
✔️ Forecasting and accountability: Track which call types and outcomes move deals forward, then measure conversion and velocity with reliable reporting.
7 Best CRMs for Grain Users in 2026
1. folk CRM
Rating
⭐⭐⭐⭐⭐(G2)
Overview
folk CRM fits Grain users who need call insights to translate into clean pipeline execution without heavy CRM admin. It centralizes contacts, companies, and conversation history, then keeps next steps obvious with pipelines, reminders, and shared timelines. Grain call takeaways can feed record updates and follow-up tasks through automation connectors, so post-call momentum stays consistent instead of living in clips and scattered notes.
Pros
- Fast contact capture and enrichment keeps records clean after every call
- Relationship timelines keep Grain context close to the deal or account
- Lightweight pipelines support booked → completed → follow-up → proposal → closed workflows
- Email and calendar context stays attached to the relationship for cleaner handoffs
- Works well for relationship-driven motions where speed matters
Cons
- Not designed for complex enterprise org charts and permission matrices
- Deep, multi-layer reporting and custom objects stay more limited than the largest suites
- Highly customized automation setups may require additional tooling
Pricing
- Standard: $20/member/month (annual)
- Premium: $40/member/month (annual)
- Custom: $80/member/month (annual)
2. HubSpot CRM
Rating
⭐⭐⭐⭐(G2)
Overview
HubSpot CRM fits Grain users who want call summaries to land inside a structured revenue system with strong automation and reporting. Meetings and outcomes can flow into deals, tasks, sequences, and lifecycle stages so follow-ups stay consistent after every call. It works best when call-driven selling blends with inbound, nurture, and multi-touch pipelines, with a trade-off: cost and operational complexity increase as advanced features and hubs get added.
Pros
- Strong deal execution with tasks, templates, and activity tracking after calls
- Mature automation and reporting in higher tiers for call-driven funnels
- Large integration ecosystem to connect Grain outputs to downstream workflows
- Good fit for teams that need CRM plus marketing-style process in one system
- Scales from early-stage pipelines to multi-team ops
Cons
- Total cost rises quickly when upgrading tiers, adding seats, or adding hubs
- Advanced automation and reporting sit behind higher plans
- Setup complexity increases as the stack expands beyond core CRM
Pricing
- Free: $0
- Starter: from $15/seat/month (monthly)
3. Close
Rating
⭐⭐⭐⭐(G2)
Overview
Close fits Grain users running a high-volume outbound motion where calls drive pipeline movement. Built-in email, calling, and SMS keep follow-ups in one place, while automation keeps next steps consistent after every recorded conversation. It works well when Grain is used to capture call highlights and objections, and Close is used to execute follow-ups quickly and keep deals moving.
Pros
- Built-in outreach stack (email, calling, SMS) for fast post-call follow-ups
- Strong activity tracking for call-driven execution and rep accountability
- Automation reduces manual chasing after no-replies or stalled deals
- Simple pipelines keep next steps clear after each conversation
- Fast setup for teams that prioritize speed over heavy CRM administration
Cons
- Less suite-style lifecycle automation than marketing-first platforms
- Deep enterprise governance and highly granular permissions stay more limited
- Total cost can vary with calling usage and team behavior
Pricing
- Solo: $19/seat/month (billed monthly)
- Essentials: $49/seat/month (billed monthly)
- Growth: $109/seat/month (billed monthly)
- Scale: $149/seat/month (billed monthly)
- Custom: pricing varies
4. Zoho CRM
Rating
⭐⭐⭐⭐(G2)
Overview
Zoho CRM fits Grain users who want call insights to drive structured follow-ups and repeatable pipeline execution without paying enterprise-suite pricing. It supports customizable deal stages, tasks, routing, and automation, which helps turn meeting outcomes into consistent next steps across a team. It works best when call volume is growing and pipeline hygiene needs rules, fields, and workflows that go beyond a lightweight CRM.
Pros
- Strong customization for fields, layouts, and multi-stage call-to-deal workflows
- Automation for follow-ups, reminders, and stage-based actions after calls
- Solid reporting to track conversion and velocity from conversations to revenue
- Broad ecosystem for extending workflows across marketing, support, and finance
- Good value when structure and automation matter
Cons
- Setup can feel heavier than modern lightweight CRMs
- Some advanced automation and analytics require higher tiers
- Integrations and workflow hygiene take time to configure cleanly
Pricing
- Standard: $14/user/month (billed annually)
- Professional: $23/user/month (billed annually)
- Enterprise: $40/user/month (billed annually)
- Ultimate: $52/user/month (billed annually)
5. Nimble
Rating
⭐⭐⭐⭐(G2)
Overview
Nimble fits Grain users who need a lightweight relationship CRM that stays close to daily communication. It centralizes contacts, companies, and interaction history, then makes follow-ups and relationship upkeep easier after calls. It works best for small teams and operators who use Grain to capture call context and need a simple system to track who met, what was decided, and what follow-up is due—without building a heavy sales ops stack.
Pros
- Strong relationship-centric contact management for post-call follow-ups
- Simple tasks and reminders to keep next steps consistent after meetings
- Good fit for small teams that want fast adoption and low admin overhead
- Social and contact enrichment helps keep records usable over time
- Works well for partnership, agency, and relationship-led motions
Cons
- Less suited for complex multi-object data models and deep customization
- Advanced reporting and automation are more limited than larger suites
- High-volume outbound sequences and calling workflows may require additional tools
Pricing
- Business: $29.90/user/month (billed annually)
6. Freshsales
Rating
⭐⭐⭐⭐(G2)
Overview
Freshsales fits Grain users who want call-driven pipeline execution with solid automation and reporting. It supports leads, deals, tasks, and email workflows, then adds automation that helps convert meeting outcomes into consistent follow-ups. It works well for teams that want more structure than a lightweight CRM while staying below enterprise complexity.
Pros
- Solid lead and deal management for call-driven sales motions
- Automation for post-call tasks, reminders, and stage progression
- Reporting that connects conversations to pipeline movement and outcomes
- Strong value for teams that need a full CRM without heavy overhead
- Good fit for fast onboarding and day-to-day execution
Cons
- Advanced automation and analytics depend on plan tier
- Deep customization and complex objects are more limited than top-end platforms
- Integrations and workflow configuration require discipline to keep data clean
Pricing
- Growth: $11/user/month (billed monthly)
- Pro: $47/user/month (billed monthly)
- Enterprise: $71/user/month (billed monthly)
7. monday.com CRM
Rating
⭐⭐⭐⭐(G2)
Overview
monday.com CRM fits Grain users who want call insights to flow into a visual execution system shared across sales, ops, and delivery. Conversations and outcomes become items on a workflow board, owners get assigned, and follow-ups run through automation rules. It suits teams that collaborate heavily after calls and prefer flexible process design over a traditional CRM interface.
Pros
- Highly flexible workflows for call-to-deal tracking and handoffs
- Strong collaboration and visibility across sales, ops, and delivery teams
- Automation rules support reminders, ownership changes, and next-step execution
- Dashboards provide lightweight reporting on deal velocity and follow-up discipline
- Good fit when CRM needs to live inside a broader work management system
Cons
- CRM hygiene can degrade without disciplined setup and governance
- Relationship timelines feel less native than CRM-first tools
- Advanced automation and permissions often require higher tiers
Pricing
Basic $12/seat/month, Standard $17/seat/month, Pro $28/seat/month
7 Best CRMs for Grain Users: Final Recap
Conclusion
Grain captures the truth of every sales conversation. Revenue improves when those insights flow into a system that enforces next steps, keeps records clean, and makes pipeline movement measurable. A CRM becomes the execution layer that turns call intelligence into consistent follow-ups, reliable handoffs, and forecasting that reflects reality.
folk CRM is the best option because it turns Grain outputs into lightweight, repeatable pipeline execution without admin drag. Relationship timelines keep call context attached to the contact and account, pipelines make next steps obvious, and fast capture plus enrichment keeps data clean as call volume scales. The result is fewer stalled deals, cleaner handoffs, and higher conversion from conversations to closed revenue.
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