Discover folk - the CRM for people-powered businesses
Shopify stores scale fast, and customer context breaks even faster. Orders live in Shopify, conversations live in Gmail, support lives in a helpdesk, and marketing lives in another tab. Revenue leaks in the gaps.
The best CRM for Shopify keeps every buyer, order, and interaction tied to one record, then turns that data into actions: smart segmentation, timely follow ups, cleaner pipelines, and repeatable lifecycle flows. Less manual work. More retention. More repeat purchases.
This comparison focuses on CRMs that connect cleanly to Shopify, fit modern revenue teams, and stay usable as volume grows.
What Is Shopify?
Shopify is an ecommerce platform built for brands that want to sell online without running custom infrastructure. It fits solo founders launching a first store, fast growing DTC brands, and established retailers that need a reliable storefront, checkout, and order engine that scales with volume.
It centralizes the operational side of ecommerce, then relies on apps and integrations to extend into marketing, support, and customer lifecycle workflows.
Main Shopify features
- Storefront builder with themes and customization
- Product and catalog management
- Checkout and payments processing
- Order management and fulfillment workflows
- App ecosystem for integrations and extensions
Does Shopify Have a CRM?
👉 Shopify includes basic customer management, but it is not a full CRM. It stores customer profiles with contact details and order history, and it supports customer segmentation based on store activity.
Shopify also covers key commerce workflows that often get confused with CRM features, such as marketing automations tied to purchases, and shopper messaging through native inbox tools.
A dedicated CRM adds what Shopify does not aim to be: a relationship layer across teams and channels. It centralizes email and meeting context, tracks accounts and opportunities, manages tasks and follow ups, and supports deeper reporting and lifecycle processes beyond store events.
How Can I Integrate my CRM Shopify?
Most setups use one of these options:
- Shopify app: Install a CRM app from the Shopify App Store to sync customers and orders with minimal setup.
- Automation connector: Use Zapier or Make to trigger CRM actions from Shopify events like new order, new customer, or abandoned checkout.
- API integration: Use Shopify APIs and webhooks for higher volume sync, custom logic, and stronger control over data quality.
8 Best CRMs for Shopify in 2026 Compared!
1. folk CRM
Rating
⭐⭐⭐⭐⭐(G2)
Overview
folk is an AI CRM that keeps customer context close to real conversations, then turns it into clean, usable data. For Shopify stores, it works best when the team wants a lightweight CRM that stays fast as contacts and touchpoints grow, without adding admin work.
Shopify connects through automation connectors, so new orders can create or update contacts and deals, and lifecycle triggers can route follow ups to the right owner.
Pros
- Email and calendar sync keep every interaction attached to the right contact and company
- Contact enrichment and AI fields reduce manual data entry and keep records usable
- Outreach features support repeatable follow ups when volume increases
- Deals, dashboards, roles, and API access scale cleanly for growing teams
Cons
- No free plan, only a free trial
- Ecommerce specific objects like products and inventory live in Shopify, not in the CRM
Pricing
- Standard: $17.5 per member/month billed yearly
- Premium: $35 per member/month billed yearly
- Custom: $70 per member/month billed yearly
2. HubSpot CRM
Rating
⭐⭐⭐⭐ (G2)
Overview
HubSpot combines CRM, marketing, sales, and service in one platform, so Shopify store data can drive lifecycle automation and reporting. It fits ecommerce teams that need structured segmentation, multi step workflows, and dashboards that connect campaigns to revenue.
The Shopify integration syncs key ecommerce objects such as contacts, products, orders, and abandoned checkouts, with configurable sync rules and filters.
Pros
- Strong Shopify sync for orders and abandoned checkouts, useful for post purchase and recovery flows
- Mature marketing automation, segmentation, and reporting across the funnel
- Scales well for teams that want CRM plus marketing and service in one stack
Cons
- Total cost rises quickly when moving beyond entry tiers and adding hubs, seats, and contact based limits
- Heavier setup and governance than lightweight CRMs
- Shopify product variants do not sync in the default data sync
Pricing
- Free tools: $0
- Sales Hub Starter: from $15 per seat/month
- Smart CRM Starter: from $20 per seat/month
3. Pipedrive
Rating
⭐⭐⭐⭐(G2)
Overview
Pipedrive is a sales focused CRM built around a visual pipeline, activities, and follow ups. For Shopify teams, it fits best when sales needs a simple way to track opportunities, manage outreach, and keep momentum across deals, while ecommerce data flows in through an integration layer.
Shopify connection usually runs via connectors, then maps store events into CRM actions such as creating deals from orders, updating contact records, and triggering follow ups.
Pros
- Fast pipeline management with clear stages, owners, and next actions
- Strong activity tracking and sales workflows for teams that live in deals
- Large integration ecosystem for connecting Shopify through common automation stacks
Cons
- Shopify sync is not first party in most setups, so mapping depends on the connector used
- Marketing automation stays limited compared to platforms built for lifecycle ecommerce
- Ecommerce objects like product catalog and inventory stay in Shopify, not in the CRM
Pricing
- Lite: from $14 per seat/month
- Growth: from $39 per seat/month
- Premium: from $59 per seat/month
- Ultimate: from $79 per seat/month
4. Salesforce Sales Cloud
Rating
⭐⭐⭐⭐(G2)
Overview
Salesforce Sales Cloud fits Shopify brands that run complex revenue motions and need deep customization, strict permissions, and enterprise grade reporting. It becomes the system of record for accounts, contacts, opportunities, and workflows, then connects to Shopify through marketplace apps or integration tools to pull in customers and orders.
It works best when the business needs governance, advanced automation, and a CRM that can scale across sales, support, and operations, even if setup takes longer.
Pros
- Deep customization for objects, fields, workflows, and approvals
- Strong reporting and dashboards for multi team visibility
- Large ecosystem of Shopify connectors and integration options
Cons
- Heavier implementation and ongoing admin needs than lightweight CRMs
- Costs climb fast at scale, especially with add ons and higher editions
- Shopify sync usually depends on third party apps and mapping rules
Pricing
- Starter Suite: $25 per user/month
- Pro Suite: $100 per user/month billed annually
- Enterprise: $175 per user/month billed annually
- Unlimited: $350 per user/month billed annually
5. Zoho CRM
Rating
⭐⭐⭐ (G2)
Overview
Zoho CRM fits Shopify teams that need a flexible CRM with strong automation without an enterprise price tag. It supports lead and contact management, deal pipelines, workflows, email tracking, forecasting, and deep customization for teams that run multiple sales motions (B2C, B2B wholesale, partners). Shopify integration enables syncing customers and orders so sales and support teams keep store activity tied to the right records.
Pros
- Strong value for money with solid automation, pipelines, and reporting at mid-market pricing
- Shopify customer and order sync supports better segmentation, prioritization, and follow-up
- Custom modules, fields, and workflows adapt well to non-standard ecommerce processes
Cons
- Setup and customization take time; governance matters once workflows multiply
- Interface feels heavy compared to lighter CRMs, especially for small teams
- Some advanced capabilities depend on higher tiers or add-ons
Pricing
Free: Free for 3 users
Standard: $14/user/month
Professional: $23/user/month
Enterprise: $40/user/month
Ultimate: $52/user/month
6. ActiveCampaign
Rating
⭐⭐⭐⭐(G2)
Overview
ActiveCampaign sits between a CRM and a lifecycle automation platform. It fits Shopify stores that care more about retention, segmentation, and behavior based follow ups than complex account management. The Shopify integration pushes customer, order, product, and abandoned cart data into ActiveCampaign, so automations can react to real purchase behavior instead of manual tags.
Pros
- Native Shopify integration supports purchase and abandoned cart based automations
- Strong automation builder for post purchase, winback, and VIP flows
- Site tracking supports behavior based journeys beyond orders
Cons
- CRM layer stays lighter than sales first CRMs for pipelines and forecasting
- Pricing scales with contact count, which can rise fast for ecommerce lists
- Some sales CRM capabilities depend on add ons or higher tiers
Pricing
- Starter: from $19/month (billed annually) for 1,000 contacts
- Higher tiers priced by contacts, Enterprise is custom
7. Freshsales
Rating
⭐⭐⭐⭐(G2)
Overview
Freshsales is a sales CRM designed for pipeline execution, activity tracking, and repeatable follow up. It fits Shopify teams that want structured deal management and sales workflows, while store events feed the CRM through an integration layer.
Shopify connection typically runs through connectors, so paid orders or new customers can create or update contacts, then trigger tasks, sequences, or deal stage changes.
Pros
- Clean pipeline management with strong activity and task discipline
- Built in email, phone, and chat options for sales teams that work across channels
- AI assisted features on higher tiers for scoring and insights
- Free plan works for small teams testing a CRM workflow
Cons
- Shopify sync is not first party in most setups, so field mapping depends on the connector used
- Advanced automation and customization sit behind higher tiers
- Ecommerce objects still live in Shopify, not in the CRM
Pricing
- Free: $0 for up to 3 users
- Growth: from $9 per user/month
- Pro: from $39 per user/month
- Enterprise: from $59 per user/month
8. Zendesk Sell
Rating
⭐⭐⭐⭐(G2)
Overview
Zendesk Sell is a sales CRM designed for teams that want clean pipeline execution and tight alignment with support. It fits Shopify brands that already run customer service on Zendesk and want sales to work from the same account context, with fewer handoffs and less guessing.
Shopify data typically connects through an integration layer, then updates contacts and triggers follow ups based on order events and customer signals.
Pros
- Strong pipeline and activity tracking for sales follow up discipline
- Works especially well when Zendesk is already the support system of record
- Built for teams that need forecasting, permissions, and structured sales processes
Cons
- Shopify sync usually depends on connectors and mapping rules, not a native Shopify app
- Total cost is high compared to lightweight CRMs once teams scale
- Less ecommerce focused than lifecycle first tools built around retention workflows
Pricing
- Sell Team: $19 per user/month
- Sell Growth: $55 per user/month
- Sell Professional: $115 per user/month
- Sell Enterprise: $169 per user/month
8 Best CRMs for Shopify: Quick Recap
Conclusion
Shopify runs the store. A CRM runs the relationship layer that drives repeat revenue. The right choice depends on the motion. Lifecycle and segmentation needs point toward HubSpot or ActiveCampaign. Pipeline first selling points toward Pipedrive, Freshsales, or Zendesk Sell. Enterprise governance points toward Salesforce.
folk is the best fit when the priority is keeping customer context tied to real conversations, staying lightweight as volume grows, and avoiding admin work. It keeps records clean, makes follow ups easier to run, and supports a Shopify workflow through automation connectors when teams need orders and customer signals inside the CRM.
Discover folk CRM
Like the sales assistant your team never had
