Discover folk - the CRM for people-powered businesses
Webflow ships stunning sites. Revenue still dies in messy inboxes, scattered form leads, and pipelines that live in spreadsheets. A high-performing Webflow stack needs more than pages and CMS collections; it needs a CRM that captures every lead, routes it fast, enriches data automatically, and keeps follow-ups impossible to forget.
The best CRM for Webflow users connects form submissions to contacts in real time, syncs conversations, automates handoffs, and turns site traffic into a predictable sales workflow. folk CRM fits that reality: a modern, relationship-first CRM that keeps context close to real conversations, reduces admin, and makes Webflow leads immediately actionable.
What is Webflow?
Webflow is a visual web design and publishing platform that combines a no-code/low-code designer, a CMS, and managed hosting. It enables teams to build responsive websites, landing pages, and content-driven sites while maintaining control over layouts, components, and on-page performance without relying on a traditional theme-based CMS.
Webflow typically powers marketing sites where speed-to-launch matters: forms collect leads, CMS collections publish content, and integrations connect the site to analytics, email, and sales tools. The site becomes the acquisition engine, while the rest of the stack handles lead capture, routing, and follow-up.
Core Webflow building blocks:
- Designer: visual layout system with full control over structure and styles
- CMS: collections for dynamic pages (blog, directory, case studies)
- Forms: native form builder for lead capture
- Hosting: managed deployment with SSL and CDN-style delivery
- Logic/Integrations: automation layer (depending on plan) plus app integrations
Is Webflow a CRM?
❌ Webflow is not a CRM. Webflow collects lead data through forms and can store submissions, but it does not manage the full sales workflow. It lacks native contact lifecycle management, deal stages, tasking, activity timelines, attribution across touchpoints, and sales automation needed to run a pipeline end to end.
Webflow works best as the front-end acquisition layer: landing pages, CMS content, and forms. A CRM handles what happens next: lead qualification, routing, follow-ups, pipeline visibility, reporting, and the single source of truth for every relationship.
Why Webflow Users Need a CRM?
Webflow generates demand. Without a CRM, leads drift: form submissions sit in Webflow, replies split across inboxes, and follow-ups depend on memory. A CRM turns Webflow traffic into a managed workflow where every lead gets captured, enriched, assigned, and progressed through a pipeline with clear next steps.
What a CRM adds on top of Webflow:
✔️ Instant lead capture: every Webflow form submission becomes a contact automatically
✔️ Routing and ownership: leads assigned to the right rep or team based on rules
✔️ Pipeline visibility: deal stages, next actions, and forecasting in one place
✔️ Follow-up discipline: tasks, sequences, and reminders prevent silent churn
✔️ Unified context: emails, notes, meetings, and touchpoints attached to the same record
✔️ Data quality: enrichment, deduplication, and standardized fields for reporting
✔️ Automation: handoffs to Slack, email tools, calendars, and downstream ops systems
7 Best CRMs for Webflow Users in 2026
1. folk CRM
Rating
⭐⭐⭐⭐⭐(G2)
Overview
folk is a modern, relationship-first CRM designed to turn Webflow form submissions into structured pipeline work without heavy admin. Webflow leads can be sent into folk via automation connectors, then enriched, deduplicated, assigned, and tracked across stages with clear owners and next steps. Multi-channel context stays attached to the record, so follow-ups happen with full history instead of fragmented inbox threads.
Pros
- Webflow form submissions route into pipelines fast via automation connectors
- Enrichment, deduplication, and AI fields reduce manual data entry
- Email, calendar, and WhatsApp sync keep activity timelines usable for sales follow-ups
- LinkedIn extension supports relationship-driven prospecting beyond inbound forms
Cons
- Deep enterprise governance and complex multi-entity ops fit better in heavyweight suites
- Advanced permissions, dashboards, and API access sit behind higher tiers
Pricing
- Standard: $20/member/month billed yearly
- Premium: $40/member/month billed yearly
- Custom: $80/member/month billed yearly
2. HubSpot
Rating
⭐⭐⭐⭐(G2)
Overview
HubSpot is a suite-first CRM that combines contact management, pipelines, reporting, and automation inside a single customer platform. For Webflow users, HubSpot fits teams that need structured lead routing, lifecycle stages, and tight alignment between inbound capture and downstream nurture, especially when multiple teams share the same source of truth.
Pros
- Strong pipeline visibility, reporting, and automation for inbound-heavy teams
- Large app ecosystem for connecting Webflow forms to CRM workflows
- Scales well when marketing and sales ops need one consolidated system
Cons
- Setup and process overhead can feel heavy for lean teams
- Cost typically increases fast when advanced automation, reporting, and seats are added
- Best outcomes usually require stricter governance and ongoing admin
Pricing
- Free: $0/month
- Starter: $15/seat/month
- Professional: $100/seat/month
- Enterprise: $150/seat/month
3. Pipedrive
Rating
⭐⭐⭐⭐(G2)
Overview
Pipedrive is a pipeline-first CRM built for teams that want a clean, visual deal workflow with minimal setup. For Webflow users, it works well when the main goal is to push form submissions straight into a deal stage, assign ownership, and keep next actions clear. Webflow form submissions can automatically create contacts and deals in Pipedrive via automation connectors, so inbound leads start moving the moment they land.
Pros
- Very intuitive pipelines and deal stages, fast to adopt
- Webflow form submissions can create people, deals, and activities automatically via automation connectors
- Strong ecosystem for integrations and add-ons as workflows mature
Cons
- Deeper relationship context across channels can require extra tooling or stricter process discipline
- Some lead routing, enrichment, and advanced sales features sit behind higher tiers and add-ons
Pricing
- Lite: $14/seat/month (billed annually)
- Growth: $39/seat/month (billed annually)
- Premium: $59/seat/month (billed annually)
- Ultimate: $79/seat/month (billed annually)
4. Salesforce Sales Cloud
Rating
⭐⭐⭐⭐(G2)
Overview
Salesforce Sales Cloud is an enterprise-grade CRM built for complex pipelines, advanced automation, and deep customization. Webflow form submissions can flow into Salesforce via automation connectors, then follow strict routing rules, forecasting, and governance-heavy workflows. Best fit for teams that need granular permissions, complex objects, and large-scale reporting across sales and ops.
Pros
- Powerful automation, customization, and reporting for complex org structures
- Strong forecasting and pipeline governance for large sales teams
- Mature ecosystem for integrations and admin extensibility
Cons
- Heavy setup and ongoing administration compared to lightweight CRMs
- Higher tiers become expensive fast, especially at scale
- Overkill for simple Webflow form-to-pipeline workflows
Pricing
- Free Suite: $0/month (up to 2 users)
- Starter Suite: $25/user/month
- Pro Suite: $100/user/month (billed annually)
- Enterprise: $175/user/month (billed annually)
- Unlimited: $350/user/month (billed annually)
5. Zoho CRM
Rating
⭐⭐⭐(G2)
Overview
Zoho CRM is a flexible, feature-rich CRM that fits Webflow teams needing strong automation and solid reporting without moving to a full enterprise suite. Webflow form submissions can flow into Zoho CRM via automation connectors, then get routed into the right pipeline with rules for ownership, follow-ups, and lifecycle tracking. It’s a practical pick when the stack needs more process control than lightweight CRMs, with room to scale workflows over time.
Pros
- Strong workflow automation and customization for structured inbound handling
- Good reporting and forecasting for teams tracking performance beyond a single pipeline
- Broad ecosystem that connects well to common marketing and ops tools
Cons
- Interface and configuration can feel dense compared to modern lightweight CRMs
- Best automation and AI-heavy features sit on higher tiers
- Initial setup requires clearer internal process definitions to avoid clutter
Pricing
- Free: $0 (up to 3 users)
- Standard: $14/user/month (billed annually)
- Professional: $23/user/month (billed annually)
- Enterprise: $40/user/month (billed annually)
- Ultimate: $52/user/month (billed annually)
6. Freshsales (Freshworks)
Rating
⭐⭐⭐⭐(G2)
Overview
Freshsales is a sales CRM built for teams that want strong pipeline management plus practical automation without enterprise complexity. Webflow form submissions can flow into Freshsales via automation connectors, then trigger assignment rules, tasks, sequences, and follow-ups so inbound leads move fast and stay owned.
Pros
- Clear pipelines and solid sales execution features for SMBs
- Auto-assignment rules and workflows keep inbound handling consistent
- Built-in email/phone/chat options reduce context switching
Cons
- Advanced governance and deeper customization sit on higher tiers
- Interface can feel more “suite-like” than minimalist CRMs
- Add-ons can increase total cost as needs expand
Pricing
- Free: $0 (up to 3 users)
- Growth: $9/user/month (billed annually)
- Pro: $39/user/month (billed annually)
- Enterprise: $59/user/month (billed annually)
7. Attio
Rating
⭐⭐⭐⭐(G2)
Overview
Attio is a data-model-first CRM built for teams that want flexible objects, clean views, and modern relationship management. For Webflow users, it’s a strong fit when inbound form leads need to land in a highly customizable workspace, then move through tailored pipelines with enrichment and structured fields that adapt as the website, offers, and sales motion evolve.
Pros
- Flexible data model and views for custom Webflow lead schemas and lifecycle tracking
- Strong enrichment foundation for cleaner records and faster qualification
- Scales well for teams that outgrow rigid, pipeline-only CRMs
Cons
- Setup requires more upfront thinking around objects, fields, and workflows
- Advanced capabilities and higher limits sit on higher tiers
- Can feel less “out-of-the-box” than opinionated SMB CRMs
Pricing
- Free: $0/user/month (up to 3 seats)
- Plus: $29/user/month (billed annually) or $36/user/month (billed monthly)
- Pro: $69/user/month (billed annually) or $86/user/month (billed monthly)
- Enterprise: Custom (billed annually)
7 Best CRMs for Webflow Users: Final Recap
Conclusion
Webflow builds the acquisition layer. A CRM builds the revenue workflow behind it: capture every form lead, assign ownership fast, enrich records automatically, and keep follow-ups consistent until deals close.
folk CRM fits Webflow teams that want speed and clarity without heavy admin. Webflow leads can land directly in structured pipelines, data stays clean with enrichment and deduplication, and multi-channel context stays attached to every relationship. When the site generates demand, folk keeps execution tight.
Discover folk CRM
Like the sales assistant your team never had
