7 Best CRMs for Lemlist Users in 2026

As a Lemlist user, you're already leveraging powerful tools to personalize your email outreach and automate follow-ups, helping you engage with prospects more effectively.

But to take full advantage of your outreach efforts, you need a CRM that complements Lemlist by organizing your leads, tracking interactions, and providing valuable insights into your campaigns. For medium-sized sales teams of 20-50 people, a good CRM will help you manage your pipeline, prioritize follow-ups, and maintain detailed records of every customer interaction while scaling efficiently across your growing team.

In this blog post, we'll explore the best CRM options for Lemlist users like you, focusing on features that will help teams streamline workflows, optimize sales strategies, and convert the right leads into customers without the complexity of enterprise solutions or limitations of basic tools.

What is Lemlist?

Lemlist is an email outreach and sales automation tool designed to help businesses personalize their email campaigns, automate follow-ups, and boost engagement with prospects. It offers features like dynamic email customization, multi-channel outreach, and performance tracking to optimize cold email campaigns and improve conversion rates.

A CRM complements Lemlist by providing a centralized platform to manage and organize the leads generated from these campaigns. For sales teams, it allows users to track the entire customer journey, manage relationships more effectively, and gain deeper insights into customer interactions and behaviors. By integrating a CRM with Lemlist, medium-sized teams can enhance their follow-up strategy, ensure no lead is overlooked, and drive more targeted and effective outreach efforts across multiple team members.

How We Evaluated the Best CRMs for Lemlist

We evaluated each CRM based on how well it complements Lemlist before, during, and after an outbound campaign. Product capabilities, integration options, pricing, and customer ratings were checked against publicly available vendor information.

Each platform was assessed using the following criteria:

✔️ Lemlist connectivity: Whether the CRM connects through a native integration, marketplace app, automation platform, or custom API workflow.

✔️ Contact synchronization: How easily teams can transfer contacts, companies, custom fields, and lead statuses between Lemlist and the CRM.

✔️ Activity tracking: Whether campaign activity, replies, and other Lemlist events can be recorded in the CRM.

✔️ Workflow automation: The ability to assign leads, create tasks, update fields, change pipeline stages, or trigger other actions based on prospect activity.

✔️ Pipeline management: How effectively the CRM turns Lemlist contacts and replies into qualified opportunities with clear ownership and next steps.

✔️ Contact enrichment: Tools for finding missing email addresses, phone numbers, job titles, and company information.

✔️ Reporting: Visibility into sales activity, pipeline progress, team performance, and revenue generated from outbound campaigns.

✔️ Ease of use: Setup requirements, interface quality, customization options, and the learning curve for sales teams.

✔️ Pricing: Entry price, plan limitations, additional integration costs, and overall value as the team grows.

Lemlist compatibility received the greatest weight. A CRM did not rank highly based on its general feature set alone: it also needed to provide a practical way to transfer campaign data, organize replies, and coordinate follow-ups.

The 7 Best CRMs for Lemlist

1. folk

⭐⭐⭐⭐⭐(G2)

folk is the superior CRM choice for Lemlist users, specifically engineered for medium-sized teams of 20-50 people. It delivers the perfect balance of sophisticated functionality and intuitive design, offering customizable pipelines, AI-driven contact enrichment, and seamless Lemlist integration without the overwhelming complexity of enterprise solutions or the limitations of basic tools.

Key features

• Contact management: Centralizes Lemlist prospects, companies, notes, interaction history, and deal information in a shared workspace.
• Custom sales pipelines: Organizes prospects by campaign, segment, owner, or sales stage, making it easier to manage leads after they engage with a Lemlist sequence.
• Contact enrichment: Finds missing professional email addresses, phone numbers, job titles, and company data to complete prospect records before or after outreach.
• LinkedIn contact capture: The folkX Chrome extension imports profiles and companies directly from LinkedIn and Sales Navigator into folk.
• Email and calendar synchronization: Connects Gmail or Outlook to keep emails, meetings, and relationship history attached to the appropriate contact.
• Automations and reminders: Assigns owners, updates fields, creates follow-up tasks, and helps teams act on qualified prospects without relying on manual CRM updates.
• Custom fields and segmentation: Stores Lemlist campaign names, lead statuses, reply categories, targeting data, or other custom information used to filter and prioritize prospects.
• Flexible Lemlist workflows: Teams can connect Lemlist and folk through an automation platform or custom API workflow to transfer contact data and trigger actions between both tools.

Pros

• Ease of use: folk is praised for its intuitive interface, making it accessible even to non-technical users across medium-sized teams with quick onboarding and minimal learning curve for teams of 20-50 people managing Lemlist campaigns.
• All-in-one solution for Lemlist users: folk streamlines workflow for growing teams by allowing them to import contacts from LinkedIn, automatically find their emails, reach out through customizable email sequences that complement Lemlist, and track interactions in a pipeline—eliminating the need for multiple tools and saving time and money for medium-sized operations.
• Perfect customization for medium teams: Supports multiple pipelines and personalization with custom fields, dashboards, automations, and workflows—ideal for teams of 20-50 people with diverse Lemlist campaigns and sales processes.
• Optimal pricing for growing teams: At $20-40 per user per month, folk offers the ideal balance of features and affordability for teams of 20-50 people, avoiding the complexity of enterprise solutions while providing more capability than basic tools that can't handle sophisticated Lemlist integration.

Cons

• Advanced reporting: While folk includes comprehensive analytics such as pipeline and deal stage analytics, revenue forecasting with weighted probabilities, and performance breakdowns by owner, channel, industry, region, or any custom field, teams requiring highly complex enterprise-level reporting might need additional customization.

Price and plans

You can try folk for free with a 14-day free trial. After that, a monthly or annual subscription plan is as follows, perfectly scaled for teams of 20-50 people using Lemlist.

• Standard: $24 per user, per month.
• Premium: $48 per user, per month.
• Custom: Starts from $80 per user, per month.

2. HubSpot

⭐⭐⭐⭐(G2)

Hubspot CRM is a comprehensive platform offering integrated tools for managing sales, marketing, customer service, and operations, though it can become overly complex and prohibitively expensive for medium-sized teams as they scale beyond basic needs.

Key features

• Marketing Hub: Includes email marketing, ad tracking, landing pages, and lead generation tools, which are essential for nurturing Lemlist contacts like leads and customers across medium-sized teams.
• Sales Hub: Provides deal tracking, pipeline management, sales automation, and reporting, helping teams of 20-50 people manage their Lemlist leads efficiently.
• Lead scoring: Prioritize leads with predictive scoring to improve sales efficiency for growing teams, ensuring your Lemlist efforts are focused on high-potential prospects.
• Operations Hub: Syncs and automates business processes across different systems, streamlining your Lemlist workflows for medium-sized operations.
• Service Hub: Offers customer service tools like ticketing, live chat, and knowledge bases, ensuring your Lemlist customers receive top-notch support as your team scales.

Pros

• User-friendly interface: HubSpot's intuitive design makes it accessible for managing Lemlist leads and customers, though the learning curve increases with advanced features for medium-sized teams.
• Comprehensive free plan: Good starting point for teams of 20-50 people using Lemlist, though limitations become apparent as teams scale and need more advanced features.
• Seamless integration with marketing tools: HubSpot integrates with Lemlist, though teams may find themselves locked into HubSpot's ecosystem as they grow.
• Automation capabilities: Automate tasks like email marketing and lead nurturing, enhancing your Lemlist campaigns' efficiency for growing teams.
• Extensive learning resources: HubSpot Academy offers free courses and resources to help medium-sized teams maximize their Lemlist integration.

Cons

• High cost at higher tiers: HubSpot's pricing can become prohibitively expensive for medium-sized teams of 20-50 people, with costs escalating quickly as you need more features.
• Limited customization in lower plans: The free and lower-tier plans have restricted customization options, potentially limiting flexibility for growing Lemlist campaigns.
• Email marketing limits: The free plan restricts email marketing functionality, which can be problematic for Lemlist users with larger contact lists typical of medium-sized teams.
• Additional costs for add-ons: Many essential features come as paid add-ons, significantly increasing the total cost for teams of 20-50 people.
• Complexity at scale: While simple to start, HubSpot becomes increasingly complex for medium-sized teams, often requiring dedicated administrators.

Price and plans

A Sales hub plan through HubSpot's annual subscription plan is as follows.

• Starter: $15 per user, per month.
• Professional: $90 per user, per month.
• Enterprise: $150 per user, per month.

3. Pipedrive

⭐⭐⭐⭐(G2)

Pipedrive is a sales-focused CRM for small to medium businesses, offering lead management, automation, email integration, and customizable pipelines, though it lacks advanced features and can become expensive with add-ons for growing teams of 20-50 people.

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Key features

• Lead and deal management: Centralized tools to manage customer data, interactions, and sales pipelines, helping medium-sized teams act quickly on opportunities.
• Sales automation: Workflow automation to handle repetitive tasks, such as lead routing, follow-ups, and email sequences, allowing sales teams of 20-50 people to focus on closing deals.
• Email integration: Full email sync, templates, and tracking features, enabling users to manage all communications directly from the CRM.
• Advanced reporting and analytics: Real-time data analytics and custom reporting tools to track sales performance, though more limited than enterprise solutions.
• Customization and security: Options to customize pipelines, fields, and user permissions, with security measures suitable for medium-sized teams.

Pros

• User-friendly interface: The CRM is known for its intuitive and visually appealing interface, making it accessible for teams of 20-50 people to navigate and manage sales pipelines.
• Sales pipeline focus: Specifically designed for managing sales pipelines, offering a visual approach that helps medium-sized sales teams track deals and activities effectively.
• Customization: Allows for good customization, enabling teams to tailor the platform to their specific sales processes with custom fields and workflows.
• Automation features: Includes automation tools that help streamline repetitive tasks for growing teams, saving time and boosting productivity.
• Lead management: Effective lead management features help medium-sized sales teams prioritize and convert leads more efficiently.

Cons

• Limited advanced features: Lacks some advanced CRM features like extensive marketing automation and AI capabilities that teams of 20-50 people might need as they scale.
• Limited customer support hours: Customer support is not available 24/7, which can be inconvenient for medium-sized businesses operating across different time zones.
• Price increases with add-ons: The cost can escalate quickly when additional features are added, making it less cost-effective for growing teams with expanding needs.

Price and plans

An annual subscription plan with Pipedrive is as follows.

4. Salesforce

⭐⭐⭐⭐(G2)

Salesforce is an enterprise-focused CRM platform designed for large corporations, offering comprehensive tools for sales, marketing, service, and analytics with extensive scalability, though it's significantly overly complex and expensive for most teams of 20-50 people.

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Key features

• Comprehensive Ecosystem: A unified platform offering CRM and marketing automation, though often more complex than what medium-sized teams need for Lemlist integration.
• Customization and Scalability: Highly customizable to fit Lemlist workflows, capable of scaling beyond what most teams of 20-50 people require.
• Artificial Intelligence (AI) Integration: AI-driven insights through Salesforce Einstein help optimize strategies, though may be overkill for medium-sized operations.
• Extensive Integration Capabilities: Integrates with Lemlist and other applications, though setup complexity often requires dedicated IT resources.
• Advanced Analytics and Reporting: Provides powerful analytics, though the complexity may overwhelm teams of 20-50 people who need simpler insights.

Pros

• Comprehensive Feature Set: Covers all aspects of customer relationships, though most medium-sized teams won't use all available features.
• Highly Customizable: Can be tailored to fit specific Lemlist workflows, though requires significant setup time and expertise.
• Extensive Integration Capabilities: Integrates with Lemlist and other tools, though complexity often requires technical support.
• Scalability: Can grow with your business beyond 50 people, though most medium-sized teams need simpler solutions.
• Advanced Analytics and Reporting: Provides deep insights, though the complexity may be overwhelming for teams of 20-50 people.

Cons

• High Cost: Prohibitively expensive for most teams of 20-50 people, with high licensing fees and additional customization costs.
• Steep Learning Curve: Requires significant time and training investment, often too complex for medium-sized teams to fully utilize.
• Complex Setup and Customization: Initial setup is challenging and typically requires expensive expert help, making it impractical for most growing teams.
• Overwhelming for Medium Teams: The extensive feature set is often overkill for teams of 20-50 people, leading to underutilization and wasted resources.
• Integration Complexity: Integrating with third-party applications requires technical expertise that medium-sized teams often lack.

Price and plans

• Starter Suite: $25/user/month provides basic CRM features for small businesses
• Pro Suite: $100/user/month includes advanced tools for growing businesses
• Enterprise Plan: $165/user/month offers extensive customization and automation for large companies
• Unlimited Plan: $330/user/month provides comprehensive features for large enterprises
• Einstein 1 Sales: $500/user/month provides AI-driven insights and advanced features for large enterprises

5. Zoho

⭐⭐⭐(G2)

Zoho is an affordable CRM system with sales-focused features, offering journey orchestration, sales process management and workflow automation. While budget-friendly, it has a steep learning curve and performance issues that can significantly impact productivity for medium-sized teams.

Key features

• Sales automation: Automates sales tasks like lead management and deal tracking, though setup can be complex for teams of 20-50 people.
• Multi-channel communication: Integrates with email, phone, social media, and live chat, though coordination across channels can be challenging for medium-sized teams.
• Lead and contact management: Manages customer information and tracks interactions, though performance can be slow with larger datasets typical of growing teams.
• Email integration: Integrates with popular email services, enhancing Lemlist's capabilities, though setup complexity may require technical expertise.
• Sales pipeline management: Visualizes and manages sales pipelines, though the interface can become overwhelming for teams new to CRM systems.

Pros

• Customization: Extensive customization options, though complexity can overwhelm medium-sized teams without dedicated IT resources.
• Integration with Zoho Suite: Works well with other Zoho products, though this can limit flexibility for teams of 20-50 people using diverse tool stacks.
• Multi-channel communication: Centralizes communications, though managing all channels effectively requires significant setup and training for growing teams.
• Affordable pricing: Cost-effective for medium-sized teams, though lower tiers may lack essential features needed for Lemlist integration.

Cons

• Steep learning curve: Complex interface and extensive features can overwhelm teams of 20-50 people, requiring significant training investment.
• Complex setup: Initial setup is challenging for medium-sized teams without technical expertise, often delaying implementation and affecting productivity.
• Performance issues: Occasional slow performance with large datasets can significantly hinder productivity for growing teams managing substantial contact databases.
• Limited third-party integrations: While Zoho integrates well internally, connecting with tools commonly used by medium-sized teams can be problematic.
• Feature limitations in lower tiers: Lower-priced plans may lack advanced features that teams of 20-50 people need, forcing expensive upgrades.

Price and plans

Free plan limited to three users suitable for very small businesses. After that, an annual subscription plan is as follows.

• Standard: $20 per user, per month.
• Professional: $35 per user, per month.
• Enterprise: $50 per user, per month.

6. Close

⭐⭐⭐⭐⭐(G2)

Close is a sales-focused CRM built for outbound teams that rely heavily on calls, emails, and SMS. It centralizes communication, pipelines, and follow-ups in one place, which makes it a strong fit for Lemlist users who deal with high volumes of replies and meetings after each campaign. For medium and large sales teams, Close helps turn Lemlist outreach into structured opportunities, with clear visibility on who owns which lead, what happened last, and what should happen next.

Key features

• Built-in calling and SMS: Native dialer, power dialer, and predictive dialer, plus SMS, so reps call or text directly from the CRM when a Lemlist prospect replies or shows strong intent.
• Unified communication timeline: Emails, calls, and SMS appear on a single timeline for each lead or account, giving full context for follow-ups triggered by Lemlist campaigns.
• Pipeline and activity management: Customizable pipelines, tasks, and reminders so managers track deals from first cold outreach to closed-won, across multiple reps and segments.
• Automation and workflows: Automated workflows for follow-ups, task creation, and lead routing, which helps larger teams stay consistent when Lemlist volume grows.
• Lemlist connectivity via integration platforms: Close connects to Lemlist through automation tools such as Zapier, Make, and others, so events like new leads, replies, or status changes sync between both tools.

Pros

• Optimized for outbound reps: Strong choice for SDR and AE teams that combine Lemlist campaigns with high call and SMS activity.
• High productivity features: Power and predictive dialers, queues, and automations help larger teams handle more follow-ups with less manual admin.
• Focused UI: Interface centered on leads, activities, and deals rather than broad marketing features, which suits sales-led organizations.

Cons

• No native Lemlist integration: Connection typically relies on third-party automation platforms, which adds setup and maintenance work.
• No free tier: Close does not offer a permanent free plan, which can limit very small teams that only start with Lemlist.
• Call-heavy positioning: Best for teams that actively use phone and SMS; email-only or social-first teams may not fully use all features.
• Mid-market pricing: Costs sit in the mid-range and scale with seats and advanced features, which can feel high for early-stage teams.

Price and plans

Indicative annual pricing per user:

• Solo: Around $9 per user, per month (single user, lead limits, no workflows).
• Essentials: Around $35 per user, per month (core CRM, unlimited contacts, multiple pipelines).
• Growth: Around $99 per user, per month (advanced automation, power dialer, custom activities).

7. Copper

⭐⭐⭐⭐(G2)

Copper is a CRM designed for teams that live inside Google Workspace. It sits natively on top of Gmail, Calendar, and Drive so reps manage contacts, deals, and tasks directly from their inbox instead of switching between multiple tabs. For Lemlist users who already send most emails through Google, Copper offers a light, familiar way to centralize leads from campaigns, track outcomes, and keep a clean pipeline without the complexity of an enterprise suite.

Key features

• Native Google Workspace integration: Works inside Gmail, Calendar, and Drive, so emails, meetings, and files automatically link to the right contacts and deals.
• Visual pipelines and activity feed: Customizable pipelines and activity feeds help teams follow the progress of leads created from Lemlist campaigns and coordinate next steps.
• Contact and company management: Central records for people and accounts, enriched with email history and basic data, which keeps Lemlist-generated leads organized as volume grows.
• Reporting and revenue tracking: Built-in reports and dashboards to monitor pipeline, forecast, and team performance, with the option to push data into spreadsheets for deeper analysis.
• Lemlist connectivity via integration platforms: Copper connects to Lemlist through automation tools such as Zapier, Tray, n8n, and other workflow platforms, so teams sync new leads, opportunities, or engagement events between both tools.

Pros

• Ideal for Google-first teams: Perfect for companies that already use Gmail and Calendar every day and want CRM features inside that environment.
• Low adoption friction: The interface looks and feels like Google Workspace, which reduces training time and helps larger teams adopt the tool more easily.
• Clean, lightweight UX: Less clutter than many enterprise CRMs, while still providing enough structure for pipelines, tasks, and collaboration.

Cons

• Google dependency: Not a natural choice for organizations that do not standardize on Google Workspace for email and collaboration.
• Less advanced sales engagement: Fewer built-in engagement features than specialized tools or very large suites, so teams may still rely on Lemlist for most outbound work.
• Contact and feature limits on lower tiers: Starter and Basic plans include caps on contacts and features, which can force upgrades as Lemlist volumes increase.
• Lemlist workflows depend on third-party tools: Most Lemlist–Copper use cases require automation platforms, which adds configuration effort and another tool to manage.

Price and plans

Indicative annual pricing per user:

• Starter: Around $12 per user, per month (entry plan with contact limits and core Google integration).
• Basic: Around $29 per user, per month (pipelines, task automation, contact enrichment).
• Professional: Around $69 per user, per month (workflow automation, bulk email, full reporting).
• Business: Around $134 per user, per month (higher limits and advanced features for larger organizations).

Conclusion

The right CRM next to Lemlist turns outbound from simple sequences into a real, measurable revenue engine for medium and large sales teams. HubSpot, Pipedrive, Salesforce, and Zoho each have strengths, but they often feel too heavy, too basic, or too slow to set up for day-to-day sales use.

folk CRM hits a better balance. It stays simple for reps while covering core needs for medium and large sales teams: clear pipeline visibility, tight Lemlist integration, automatic enrichment, and all key touchpoints in one place. For sales leaders who want more revenue from Lemlist without extra complexity, folk CRM stands out as the most natural choice.

👉🏼 Try folk now to manage contact-based reminders with your team

Frequently Asked Questions

Does Lemlist have a built-in CRM?

Lemlist includes contact management, a lead database, campaign tracking, tasks, and a unified inbox, but it does not replace a complete CRM for most growing sales teams. A dedicated CRM provides deeper pipeline management, deal tracking, account history, team collaboration, forecasting, and post-campaign follow-up.

Why should you connect Lemlist to a CRM?

Connecting Lemlist to a CRM prevents campaign data and sales activity from remaining in separate systems. It allows teams to assign engaged prospects, track replies, create follow-up tasks, update pipeline stages, and measure how outbound campaigns contribute to qualified opportunities and revenue.

Which CRMs integrate with Lemlist?

Lemlist supports direct integrations with selected CRMs, including HubSpot, Salesforce, and Pipedrive. Other platforms, such as folk, Close, Copper, and Zoho CRM, can be connected through automation platforms, APIs, or custom workflows. Available actions and synchronization options depend on the chosen connector.

Can Lemlist replace a CRM?

Lemlist can manage prospecting lists and outbound campaigns, but it is not designed to manage the entire customer relationship lifecycle. Teams generally still need a CRM to track accounts, deals, owners, notes, meetings, sales stages, forecasts, and long-term customer history.

How do you connect Lemlist to a CRM?

Start by checking whether Lemlist offers a native integration or marketplace app for your CRM. If it does not, use an automation platform such as Zapier or Make, or create a custom workflow through the available APIs. Map the required fields, define the synchronization direction, and test the connection with a small contact list before deploying it across the team.

What data should you sync between Lemlist and a CRM?

Most teams should synchronize contact details, company information, campaign names, lead statuses, assigned owners, replies, and qualification outcomes. Depending on the integration, teams may also sync email activity, tasks, campaign enrollment, custom fields, and deal-stage changes.

Can a Lemlist reply automatically update the CRM?

Yes, if the integration or automation workflow supports reply-based triggers. A positive response can update a lead status, move an opportunity to another pipeline stage, assign the contact to a sales representative, or create a follow-up task. The exact options vary by CRM and connector.

Do you need Zapier to connect Lemlist to a CRM?

Not always. CRMs with native Lemlist integrations can connect without Zapier. For CRMs without a direct integration, Zapier, Make, another automation platform, or a custom API workflow may be required.

What features should a CRM for Lemlist include?

A suitable CRM should provide flexible pipelines, contact and company records, custom fields, email synchronization, task automation, lead assignment, reporting, and duplicate management. Contact enrichment and LinkedIn capture are also useful for preparing prospect data before adding leads to a Lemlist campaign.