Discover folk - the CRM for people-powered businesses
Apollo makes prospecting feel effortless: find the right people, launch sequences, book meetings, keep momentum. Then reality hits. Contacts land in multiple places, conversations live in inboxes, duplicates multiply, and pipeline updates become a weekly cleanup exercise.
A CRM fixes the part Apollo does not solve: turning outreach activity into a reliable sales system. Clean contact records, clear ownership, structured follow-ups, and pipeline visibility that survives handoffs and busy weeks. The best CRM for Apollo users connects to Apollo smoothly, keeps data tidy automatically, and makes next steps obvious—without adding admin.
What is Apollo?
Apollo is a B2B sales intelligence and sales engagement platform. It combines prospecting data (people + companies) with outreach execution (sequences, tasks, calling) so teams can go from list-building to conversations faster.
Main capabilities (the ones that matter in daily outbound):
- Prospecting database + filters: Build targeted lead lists based on firmographic and contact criteria to match an ICP and territory.
- Contact data + enrichment: Add and refresh emails, phone numbers, and company details to keep records usable for outreach.
- Sequences: Run multi-step outreach (emails + tasks + calls) to keep follow-ups consistent at scale.
- Dialer: Call through lists faster, log outcomes, and keep activity tied to outreach workflows.
- Chrome extension + integrations: Capture leads from the browser and connect Apollo workflows to downstream tools (including CRMs).
Apollo fits SDR/BDR teams, founders, and growth sales orgs running outbound who need speed from targeting to execution.
Is Apollo a CRM? (plus concis)
❌ Apollo is not a full CRM. It can store leads and track outreach activity, but it is built for prospecting and engagement, not for managing pipeline end-to-end.
A dedicated CRM stays the system of record for deals, stages, ownership, collaboration, and reporting from first touch to closed-won.
Why Apollo Users Need a CRM?
Apollo drives outbound activity. A CRM turns that activity into a sales system that stays clean, shared, and predictable.
What a CRM adds on top of Apollo:
✔️ A single source of truth. Every contact, company, conversation, and next step stays attached to one record.
✔️ A real pipeline. Deals, stages, and owners stay clear, so progress stays visible and forecasting becomes possible.
✔️ Consistent follow-up execution. Tasks, reminders, and sequences translate into next actions that do not depend on memory.
✔️ Clean data at scale. Deduplication, enrichment, and standardized fields keep segmentation and routing reliable.
✔️ Smooth handoffs. Context moves with the deal when ownership changes, so closers never start from scratch.
✔️ Multi-channel context in one timeline. Emails, meetings, notes, and activity stay organized around the relationship.
8 Best CRMs for Apollo Users in 2026
1. folk CRM
Rating
⭐⭐⭐⭐⭐(G2)
Overview
folk is an AI CRM built for outbound teams that need speed without losing context. Email and calendar sync attach conversations to the right contact automatically, while enrichment and auto-merge reduce duplicate noise from high-volume lead imports. Pipelines stay lightweight, so deals move forward right after meetings get booked. For Apollo-driven workflows, folk fits as a clean system of record that keeps relationships, next steps, and ownership visible across the team.
Pros
- Strong data hygiene for outbound: enrichment + deduplication keeps lists usable as volume grows
- Fast pipeline execution: deals and next steps stay simple to update after Apollo sequences create replies and meetings
- Relationship context stays centralized: email and calendar activity stays attached to the contact timeline for clean handoffs
Cons
- Best fit for lean to mid-market motions; heavy enterprise governance and complex analytics fit better in larger suites
- Deep custom data models and highly specific object setups can be more limited than database-first CRMs
Pricing
- Standard: $20/member/month (yearly)
- Premium: $40/member/month (yearly)
- Custom: $80/member/month (yearly)
2. HubSpot Sales Hub
Rating
⭐⭐⭐⭐(G2)
Overview
HubSpot Sales Hub works well for Apollo users who want a structured pipeline and solid reporting without building a complex stack. Apollo handles targeting and outreach velocity, HubSpot keeps the revenue motion organized once conversations turn into opportunities. Deal stages, owners, tasks, and follow-ups stay visible across the team, which reduces “spreadsheet CRM” behavior after meeting volume increases. HubSpot also fits teams that plan to connect sales and marketing workflows later, since the platform expands into a broader suite when needed.
Pros
- Strong pipeline management, dashboards, and forecasting for growing sales teams
- Mature automation for follow-ups, task routing, and deal stage triggers
- Large integration ecosystem and predictable admin patterns for sales ops
Cons
- Total cost increases quickly when advanced features, additional hubs, and more seats get added
- More process and setup than lightweight CRMs, especially for small teams that want minimal admin
Pricing
- Free: $0
- Starter: from $15/seat/month
- Professional: from $100/seat/month
- Enterprise: from $150/seat/month
3. Pipedrive
Rating
⭐⭐⭐⭐(G2)
Overview
Pipedrive is a sales-first CRM built for fast pipeline execution. It fits Apollo users who want a clean place to qualify leads, track deals, and keep next steps visible without a heavy setup. Pipelines stay easy to update after sequences generate replies and meetings, so activity turns into deal movement instead of backlogged admin. Pipedrive also works well for teams that want straightforward automations and solid visibility, without the complexity of an enterprise suite.
Pros
- Very fast pipeline workflow for consistent stage updates and follow-up discipline
- Strong usability and onboarding, so reps adopt it quickly after Apollo rollout
- Useful automation for repetitive sales actions without ops-heavy maintenance
Cons
- Advanced analytics and highly complex revenue ops setups fit better in larger suites
- Some capabilities expand through add-ons as requirements grow
Pricing
- Lite: $14/seat/month (billed annually)
- Growth: $39/seat/month (billed annually)
- Premium: $59/seat/month (billed annually)
- Ultimate: $79/seat/month (billed annually)
4. Salesflare
Rating
⭐⭐⭐⭐⭐(G2)
Overview
Salesflare is a lightweight B2B sales CRM built for teams that live in email and want minimum admin. It auto-builds relationship timelines from mailbox and calendar activity, then keeps opportunities moving with simple pipelines and clear next steps. For Apollo-led outbound, Salesflare fits when prospecting stays in Apollo and the CRM needs to stay clean, fast, and easy for reps to maintain.
Pros
- Strong “automatic CRM” approach: email and calendar activity keeps records updated with less manual logging
- Simple pipeline flow that stays quick to maintain after Apollo sequences generate replies and meetings
- Useful automation for follow-ups and internal reminders without enterprise complexity
Cons
- Advanced enterprise reporting and highly complex governance fit better in larger suites
- Deep customization and custom objects stay more limited than database-first CRMs
Pricing
- Growth: $39/user/month (billed monthly)
- Pro: $64/user/month (billed monthly)
- Enterprise: $124/user/month (billed monthly)
5. Streak CRM
Rating
⭐⭐⭐⭐(G2)
Overview
Streak runs inside Gmail, so pipeline work happens where conversations already live. It fits Apollo-led outbound when prospecting and sequencing stay in Apollo, while the CRM needs to capture replies, meetings, and next steps without forcing reps into another tab all day. Streak keeps deals moving with simple pipelines, email tracking, reminders, and collaboration features that stay close to the inbox, which reduces admin after meeting volume increases.
Pros
- Gmail-native workflow keeps CRM adoption high for inbox-first teams
- Simple pipelines and reminders keep follow-ups and deal movement consistent after Apollo activity spikes
- Mail merge and tracking support lightweight outbound and warm follow-ups from one place
Cons
- Complex revenue ops, deep customization, and enterprise-grade forecasting fit better in larger CRMs
- Data model flexibility stays limited compared to database-first CRMs
Pricing
- Pro: $59/user/month (monthly)
- Pro+: $89/user/month (monthly)
- Enterprise: pricing varies (often shown around $129/user/month)
6. Close
Rating
⭐⭐⭐⭐(G2)
Overview
Close is a sales CRM built for high-velocity outbound. Calling, email, and SMS sit inside the CRM, so replies and follow-ups stay tied to one record without constant tab switching. For Apollo-led workflows, Close works well when outbound generates volume and the CRM must keep execution tight: tasks, next steps, and pipeline movement happen in the same place as daily selling activity. It fits teams that want speed and built-in comms more than a broad “suite” approach.
Pros
- Built-in calling, email, and SMS keeps follow-ups and conversations centralized
- Strong execution layer for outbound teams: tasks, workflows, and dialer features support cadence at scale
- Clear pipeline movement with minimal friction after Apollo sequences generate replies and meetings
Cons
- Interface and workflow are optimized for outbound execution, less for complex account management or multi-department processes
- Cost per seat sits in a higher bracket once automation and scaling features become necessary
Pricing
- Solo: $19/seat/month billed monthly
- Essentials: $49/seat/month billed monthly
- Growth: $109/seat/month billed monthly
- Scale: $149/seat/month billed monthly
7. Attio
Rating
⭐⭐⭐⭐(G2)
Overview
Attio is a CRM that feels closer to a flexible relationship OS than a traditional “suite.” It fits Apollo users who want to model data cleanly, build custom views fast, and keep outbound-to-pipeline workflows structured without heavy enterprise complexity. Lists, custom objects, and automation help teams track accounts and buying groups with more control than classic pipeline-only CRMs. It is a strong match for outbound teams that care about clean data design and fast iteration.
Pros
- Flexible data model and views for teams that want more control than standard CRM schemas
- Fast to adapt for outbound workflows: custom lists, fields, and segmentation stay easy to maintain
- Modern UX that supports ops-friendly workflows without forcing a heavyweight suite
Cons
- Requires clearer data discipline upfront to avoid over-customizing and slowing adoption
- Some advanced suite features may rely on integrations rather than being fully native
Pricing
- Free: $0 (up to 3 seats)
- Plus: $36/user/month (monthly)
- Pro: $86/user/month (monthly)
8. Capsule CRM
Rating
⭐⭐⭐⭐(G2)
Overview
Capsule CRM is a clean, SMB-friendly CRM that stays easy to run once Apollo starts generating volume. It keeps contacts, companies, opportunities, and tasks organized in a simple workflow, with pipelines that remain quick to maintain. Capsule also supports an Apollo connection via a browser-based transfer flow, which helps push prospect data into the CRM without manual copy-paste. Capsule fits teams that want structure and visibility after outreach, without adopting a heavy enterprise suite.
Pros
- Simple pipelines and tasking keep deal movement consistent after Apollo replies and meetings
- Strong usability for small teams, fast onboarding, low admin overhead
- Apollo-to-CRM data transfer option reduces manual entry for prospect details
Cons
- Advanced enterprise reporting and complex governance fit better in larger platforms
- Deep custom objects and highly specific data models stay more limited than database-first CRMs
Pricing
- Free: $0 (up to 2 users)
- Starter: from $18/user/month (billed annually)
- Growth: from $36/user/month (billed annually)
- Advanced: from $54/user/month (billed annually)
- Ultimate: from $72/user/month (billed annually)
8 Best CRMs for Apollo Users: Recap Table
Conclusion
Apollo drives outbound speed. A CRM decides whether that speed turns into revenue or into messy data and missed follow-ups.
For Apollo users, folk CRM is the most relevant choice because it stays lightweight for reps while keeping records clean at scale. The Chrome extension, enrichment, and integrations make it easy to capture leads, remove duplicates, and keep context attached to the right contact and deal, without adding admin.
Other CRMs can work, but they usually introduce a trade-off: more complexity, more setup, or more time spent updating fields instead of moving deals. For teams that want Apollo to stay fast and the pipeline to stay reliable, folk keeps the workflow simple and the sales motion consistent.
Discover folk CRM
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