12 Best AI SDR Tools in 2025: Features, Rating, Pricing, and Best Choices

Prospecting slows. Pipeline suffers.
AI SDR inside an AI CRM keeps the rhythm.

It finds look-alike accounts. It enriches contacts. It drafts first touches that match persona and timing. It runs multichannel outreach and scores intent. It qualifies replies before handoff. Activity stays steady and clean.

Budgets are tight. Buying groups are larger. Inboxes are noisy. Teams need consistent outreach, safe sending, and reliable data. AI SDR delivers all three and improves with every meeting booked.

Below is a curated list of the 12 best AI SDR tools, each with an overview, main features, pros, cons, and pricing to help teams choose with confidence!

The 3 best AI SDR Tools of 2025 are:

folk CRM

Amplemarket

Apollo

👉 Try folk CRM for free

12 Best AI SDR Tools Analyzed & Compared (2025)

1. folk CRM

Rating: ⭐⭐⭐⭐⭐ (G2)

Overview

folk is an AI CRM that works like a proactive SDR. Simple, integrated, and always on, it captures LinkedIn leads in one click with the folkX Chrome extension, enriches profiles, drafts tailored first touches, and guides reps with Next Best Action so activity never stalls. It takes care of the busy work so teams can focus on real relationships and move deals faster.

Main features

• folkX Chrome extension for LinkedIn/Sales Navigator capture and enrichment
• Research assistant and AI icebreakers for first-touch and follow-ups
• Messages and Sequences across email with LinkedIn/Gmail templates
• Magic Fields, auto-merge, enrichment, and relationship intelligence
• Next Best Action to suggest the most impactful step from inbox, calendar, and CRM signals
• Deals & custom objects, dashboards, roles/permissions, API

Pros

• AI assistance built into the CRM workflow
• Fast list building via folkX plus safe sending and usable templates
• Strong enrichment and Magic Fields minimize manual entry

Cons

• Lighter depth of heavy enterprise customization compared with large suites

Pricing

Standard: $25 per member monthly or $20 per member when billed yearly.
Premium: $50 per member monthly or $40 per member when billed yearly.
Custom: from $100 per member monthly or $80 per member when billed yearly.
Free trial available.

👉 Try folk CRM for free

2. Amplemarket

Rating: ⭐⭐⭐⭐⭐ (G2)

Overview

Amplemarket is an AI prospecting platform with a built-in sales copilot called Duo. It blends a global B2B database, enrichment, contact-level buying signals, and multichannel outreach so SDRs can research, prioritize, and personalize from one workspace.

Main features

• Duo AI copilot for research assistance and supervised drafting
• Contact-level intent signals and competitor evaluators
• Multichannel sequencing with analytics
• Enrichment and an up-to-date B2B database

Pros

• Signal-led prioritization surfaces high-intent leads
• Copilot speeds research and personalization while keeping humans in control
• Single workflow reduces tool switching for SDRs

Cons

• Entry pricing oriented to teams rather than solo users
• Best value when adopting both its data and outreach modules
• Very high pricing

Pricing

Startup plan: $600 per month on an annual term, includes 2 users. Higher tiers are custom. Free trial available.

3. Apollo

Rating: ⭐⭐⭐⭐⭐ (G2)

Overview

Apollo is a sales intelligence and engagement platform with an AI outbound engine. It combines a large B2B database, enrichment, and an AI assistant for research and message drafting so SDRs can build lists, personalize at scale, and run multichannel sequences from one workspace.

Main features

• AI writing assistant for prospect research and email copy
• Large B2B database with enrichment and intent filters
• Sequences across email, calls, and social tasks with analytics
• CRM integrations and meeting scheduling

Pros

• Strong data coverage tied directly to outreach workflows
• Fast first-touch drafting with guardrails for tone and ICP
• Mature sequencing and reporting for SDR teams

Cons

• Best value appears on paid tiers once credits and dialer usage grow
• Database quality can vary by niche and region

Pricing

Free plan available.
Basic: $59 per user monthly or $49 per user when billed annually.
Professional: $99 per user monthly or $79 per user when billed annually.
Organization: $149 per user monthly or $119 per user when billed annually.

4. Reply (Jason AI)

Rating: ⭐⭐⭐⭐⭐ (G2)

Overview

Reply pairs a sales engagement platform with Jason AI, a copilot that researches targets, personalizes first touches, runs multichannel sequences, and handles replies in autopilot or approval mode. A built-in B2B database, enrichment, deliverability tooling, and scheduling keep outreach consistent from one workspace.

Main features

• Jason AI for research, drafting, reply handling, and meeting booking
• Multichannel sequencing with email, LinkedIn tasks, and calls
• Contact data and enrichment credits with intent-style filters
• Deliverability suite with warmup, domain rotation, and reputation tools
• Calendar scheduling and CRM integrations with analytics

Pros

• Automation loop from targeting to booked meetings in a single workflow
• Autopilot and copilot modes to match compliance and approval needs
• Solid deliverability stack for high-volume teams

Cons

• Best value sits on higher tiers as contact volume grows
• Database quality can vary by niche and region

Pricing

Dedicated AI SDR plans are tiered by active contacts and include unlimited users and full feature access. Current starting points commonly seen:

• AI SDR Starter: from $800–$1,500 per month for roughly 1,000–3,000 active contacts
• AI SDR Growth: from $2,500–$5,000 per month for roughly 5,000–10,000 active contacts
• Enterprise: contact sales for 25,000–50,000+ active contacts

5. Salesloft (Rhythm + AI)

Rating: ⭐⭐⭐⭐ (G2)

Overview

Salesloft is an enterprise sales-engagement platform with Rhythm, an AI layer that converts buyer signals into prioritized action queues. SDRs get guided “next steps,” multichannel sequencing, dialer, analytics, and deep CRM integrations to keep outreach consistent and move deals forward.

Main features

• Rhythm signal prioritization that builds daily to-do queues for reps
• AI assistance and automation for repetitive research and drafting
• Multichannel sequences, dialer, tasking, and robust analytics
• Governance controls plus native CRM integrations for larger teams

Pros

• Mature engagement suite with clear “what to do next” guidance
• Strong admin governance and enterprise-grade integrations
• Scales well for mid-market and enterprise SDR teams

Cons

• Pricing is sales-led and typically higher than SMB tools
• Heavier implementation and change management than lighter point solutions

Pricing

Public per-seat pricing isn’t listed. Packaging and cost are quote-based by role, features, and team size.

6. Outreach (Kaia AI)

Rating: ⭐⭐⭐⭐ (G2)

Overview

Outreach is an enterprise sales-engagement platform with Kaia, an AI copilot that turns buyer signals and conversation insights into guided actions. SDRs get prioritized work queues, multichannel sequences, conversation intelligence, and deep CRM sync to keep outreach consistent and move deals faster.

Main features

• Kaia AI copilot for real-time call notes, summaries, and follow-ups
• Signal-driven prioritization that builds daily action queues
• Multichannel sequences across email, calls, and social tasks with analytics
• Conversation intelligence, coaching, and performance reporting
• Native CRM integrations, governance, and role-based controls

Pros

• Clear next-step guidance across channels
• Robust analytics and coaching for SDR leaders
• Enterprise-grade integrations and admin controls

Cons

• Heavier to implement than lightweight point tools
• Pricing and packaging best fit mid-market and enterprise teams

Pricing

Public per-seat pricing is not listed. Packaging and cost are quote-based by role, feature set, and team size.

7. Regie.ai

Rating: ⭐⭐⭐⭐ (G2)

Overview

Regie.ai is an AI-native sales engagement platform with autonomous SDR agents. It researches accounts, finds and enriches ICP contacts, prioritizes by real-time signals, drafts tailored outreach, and executes tasks across channels with human approval or full autopilot. Reps and agents work in one workflow so activity stays consistent and handoffs to humans happen at the right moment.

Main features

• Autonomous SDR agents with approval or autopilot modes
• Signal-based prioritization and dynamic “next best action”
• Multichannel outreach across email, phone (parallel dialer), and social tasks
• Continuous contact acquisition and enrichment with CRM hygiene
• Brand voice controls, message library, compliance guardrails
• Integrations with major CRMs and sales-engagement tools

Pros

• End-to-end automation from research to booked meetings in a single workspace
• Strong intent and engagement signal handling to time outreach well
• Useful guardrails that keep messaging on brand at scale

Cons

• Works best as the primary outbound workspace, which may require change management
• Built and priced for teams with meaningful outbound volume

Pricing

Sales-led packaging. Public materials indicate starting at about $35,000 per year for AI Agents, with AI Agents + AI Dialer offered on similar annual starting points. RegieOne (AI-native SEP) is available with annual contracts for agent packages.

8. Clay (Claygent)

Rating: ⭐⭐⭐⭐⭐ (G2)

Overview

Clay is a data and research workspace that powers an AI SDR with Claygent. It finds and enriches ICP contacts, visits websites to extract context, generates tailored first-touch angles, and routes results to your sales engagement tool or CRM. Teams use it to build targeted lists, personalize at scale, and trigger sequences without spreadsheet chaos.

Main features

• Claygent agent for live on-site research and structured answers
• Large catalog of data sources and enrichments with credit controls
• Deduping, scoring, routing via webhooks and API
• Templates for multi-signal personalization and email draft generation
• Workspace governance with roles and audit trails

Pros

• Strong research and enrichment quality that lifts personalization
• Flexible, tool-agnostic workflows that plug into any SEP or CRM
• Credit-based model scales from small tests to high volume

Cons

• Not a full sales-engagement platform
• Requires upfront workflow design to get the most from automations

Pricing

Free plan available.
Starter: $149 per month (monthly billing) or lower on annual billing.
Explorer: typically $349 per month, with higher monthly credit options.
Pro: typically $800 per month, with large credit bundles.
Enterprise: custom.

9. 11xai

Rating: ⭐⭐⭐⭐ (G2)

Overview

11x provides autonomous AI SDR agents (e.g., “Alice”) that research accounts, find and enrich ICP contacts, personalize first touches, run email and LinkedIn outreach, handle replies, and book meetings. Workflows support human-in-the-loop review or full autopilot, with CRM sync to keep ownership and stages aligned.

Main features

• Autonomous SDR agents with approval or autopilot modes
• Web research, enrichment, and persona-aware drafting
• Multichannel outreach across email and LinkedIn with scheduling
• Reply handling, qualification, and automatic meeting booking
• CRM integrations for contacts, activities, and attribution

Pros

• End-to-end automation from research to booked meetings
• Human-in-the-loop controls for brand voice and compliance
• Useful for teams seeking consistent activity without adding headcount

Cons

• Works best with a well-defined ICP and messaging library
• Pricing and packaging are sales-led and can be opaque
• Change management needed if teams are used to manual outbound

Pricing

Quote-based. Public materials and market commentary indicate enterprise-level budgets with annual commitments, typically scaling by agent capacity and contact volume.

10. SellScale

Rating: no review

Overview

SellScale is an AI-native outbound platform that acts like an SDR inside your workflow. It researches accounts, enriches contacts, drafts persona-aware first touches, runs multichannel sequences, and adapts messaging from results so teams keep a steady flow of meetings without extra headcount.

Main features

• AI research and tailored first-touch generation
• Multichannel sequences across email and LinkedIn with analytics
• Continuous improvement with testing and engagement signals
• Enrichment, deduping, routing, and CRM sync
• Brand voice guardrails plus approval workflows

Pros

• Strong personalization at scale with measurable lift
• Single workspace from research to booked meetings
• Helpful controls for compliance and review

Cons

• Best used as the primary outbound hub which may require process changes
• Credit consumption and AI volume can push teams to higher tiers

Pricing

Quote-based packaging by team size, contact volume, and AI features. Pilots are typically sales-led.

11. Instantly

Rating: ⭐⭐⭐⭐ (G2)

Overview

Instantly is a cold email platform that acts like an AI-assisted SDR for inbox outreach. It helps teams find ICP contacts, enrich data, draft first-touch emails, warm and rotate sender accounts, and manage replies from a unified inbox. Sequences, testing, and analytics keep campaigns consistent while CRM sync handles attribution.

Main features

• AI assistant for first touches and follow-ups
• Multi-inbox rotation, warmup, and deliverability tools
• Sequencing, A/B testing, smart send windows, and analytics
• Unified inbox for reply handling and qualification
• Built-in leads database with filters and enrichment
• CRM and webhook integrations

Pros

• Strong deliverability stack with scalable sender rotation
• Fast setup for email-first SDR workflows
• Lower barrier to entry for small teams while supporting high volume

Cons

• Email-centric. True multichannel requires pairing with a SEP or CRM
• Best results require solid domain strategy and list hygiene

Pricing

• Growth: $37/month
• Hypergrowth: $97/month
• Light Speed: $358/month
• Add-ons: $87/month per block to raise limits
• B2B Leads database: $47/month

12. Smartlead

Rating: ⭐⭐⭐⭐ (G2)

Overview

Smartlead is a cold email platform that acts like an AI-assisted SDR for high-scale inbox outreach. It supports unlimited sender accounts, automated warmup, auto-rotation across mailboxes, and a centralized “master inbox” for reply handling. Dynamic sequences, testing, analytics, basic AI drafting, and integrations let teams launch and optimize campaigns from one workspace.

Main features

• Unlimited mailboxes with automated warmup
• Auto-rotation and deliverability controls to protect domain reputation
• Dynamic sequences, A/B testing, smart send windows, and analytics
• Centralized master inbox with reply management and intent labeling
• Basic AI writing assistance for first touches and follow-ups
• API, webhooks, and native integrations

Pros

• Strong deliverability toolkit with scalable sender rotation
• Fast to deploy for email-first SDR workflows
• Budget-friendly entry pricing with room to scale

Cons

• Email-centric; true multichannel requires pairing with a SEP or CRM
• Best results depend on domain strategy and list hygiene

Pricing

• Basic: $39/month
• Pro: $79/month
• Custom: from $94/month

12 Best AI SDR Tools in 2025: Final Recap!

Conclusion

AI SDR paired with an AI CRM turns prospecting into a predictable, data-clean, safe-sending engine. Across the 12 tools, the strongest balance of guidance, enrichment, and everyday usability sits with folk CRM, which embeds an AI SDR where reps already work. Amplemarket and Apollo shine for prospecting plus outreach, Salesloft and Outreach fit enterprise governance, Clay excels at research, and Instantly or Smartlead suit email-first scale.

For most small and mid-sized teams that want steady meetings without extra headcount, folk CRM is the best overall choice!

Frequently Asked Questions

What is an AI SDR?

→ An AI SDR is software that automates the repetitive work of sales development. It researches accounts, enriches contacts, drafts first touches, runs outreach across channels, scores intent, and routes qualified replies to the right owner in your CRM.

Why use one?

→ It keeps prospecting consistent. Teams get faster research, safer sending, cleaner data, and clearer next steps. The result is more relevant first touches, quicker handoffs, and a steadier flow of qualified meetings without adding headcount.

What is the best AI SDR tool?

→ For most small and mid-sized teams, folk CRM is the top pick because the AI SDR lives inside an AI CRM that reps already use, with folkX capture, enrichment, sequences, and Next Best Action to keep activity moving. Strong alternatives exist for specific needs. Amplemarket and Apollo excel at prospecting plus outreach. Salesloft and Outreach fit enterprise governance. Clay is outstanding for research that powers any engagement stack.