Airtable is spreadsheet-database hybrid tool, which allows users to organize and track different types of data. One of the key benefits of Airtable is its flexibility and versatility, which makes it ideal for small and medium-sized businesses (SMBs) with various needs such as content management, CRM, project management, and more. It comes with a great library of templates that you can use and adapt to your unique needs.
HubSpot is a cloud-based software company that offers a suite of tools designed to help businesses grow their revenue. One of the key benefits of HubSpot is its famously free CRM that can be enhanced further with the addition of various Hubs for Marketing, Sales, Service, and CMS.
folk is a new CRM platform that offers a simple and intuitive interface designed for small businesses. It offers features like pipeline management, task management, team collaboration, and integrations.
TL;DR: Hubspot vs Airtable vs folk
Airtable is flexible but doesn't offer core CRM functionalities such as email & calendar integration, mail merge & campaigns, analytics on emails, deduplication and enrichment of contacts, and more. For any team really serious about its CRM usage, the recommendation is to go rather for a real CRM system.
Hubspot works great for teams that need advanced usage in term of marketing automation and newsletter management. Otherwise, the tool can feel a bit clunky for modern users.
folk is simple, easy-to-use and works perfectly for SMBs looking for a powerful yet manageable CRM system.
Ease of use
Ease of Use
When it comes to ease of use, Airtable is known for its intuitive and user-friendly interface. It offers a drag-and-drop system that allows users to easily create and customize databases, as well as a variety of templates to choose from.
HubSpot, on the other hand, has been built on the promise of being an easy-to-use CRM compared to Salesforce. However, it is a tool that was built 15 years ago, and while it may have fulfilled that promise at the time, it can now feel a bit outdated.
Folk offers a modern and easy-to-use CRM interface that is specifically designed for small and medium-sized businesses.
Both Airtable and HubSpot have strong integrations with other apps. Airtable integrates with over 1,500 apps, including popular tools like Zapier, Slack, and Google Drive. That being said, Airtable being a spreadsheet tool, it doesn't offer native objects such as people, companies and interactions that make it easy to map the data into the system.
HubSpot, on the other hand, integrates natively with over 800 apps, and even has its own Operations Hub, which allows users to connect apps bi-directionally, so any data generated both on HubSpot and out is updated everywhere.
Folk integrates with the most popular apps including Gmail, Google Calendar, Outlook, Zapier, and more. One of the key benefits it offers is a really powerful chrome extension to bring contacts from any website and update it in one click.
This chrome extension works on LinkedIn, Sales Navigator, Twitter, Gmail, Instagram, Tiktok, among others.
When it comes to mail merge, Airtable isn't really built to a CRM. It offers integrations with other tools such as Mailchimp but mail merge and email sending from Airtable remains limited today.
Hubspot offers email scheduling, email tracking and notifications, email reply tracking, and email templates. It's probably more suited initially to be a newsletter tool but it also offer "basic" emailing functionalities.
For mail merge, when customizing your email on folk, it's very easy to insert variable fields as shown in the image below
Furthermore, it's much easier to send personalized mail merge messages when you have full context on a contact: folk stores your history of interactions in the form of emails exchanged, calendar events, and any other interactions that you can manually add.
It's also easy to track the results of the campaigns by viewing opened, clicked and bounced rates.
Airtable offers a simple pipeline board. HubSpot, on the other hand, offers a more advanced pipeline management system that allows users to track deals, automate tasks, and get insights into sales performance. But it can feel very manual and a bit clunky to users accustomed to modern interfaces
Folk offers a simple and intuitive pipeline management system that allows users to track people and companies, and collaborate with team members.
Pros & Cons
Intuitive and user-friendly interface
Flexible and versatile
Strong integration with over 1,500 apps
Limited pipeline management capabilities
Less advanced email marketing features
Not suited for contacts and companies, not built to be a CRM
Free CRM with a ton of value
More advanced pipeline management system
More advanced email marketing features
Integrates natively with over 800 apps
Can be expensive and plans grow very fast
Simple and intuitive interface
Strong integration with popular apps
Task management and team collaboration features
Strong mail merge functionalities
Can be addictive!
Overall, Airtable, HubSpot, and Folk offer unique benefits for SMBs, depending on their needs. Airtable is ideal for those looking for a flexible and versatile tool with strong integrations, while HubSpot is ideal for those looking for a more advanced marketing features. Folk is a great option for those looking for a simple and affordable CRM with basic pipeline management and collaboration features. Ultimately, it comes down to what your business needs to succeed.