Quota isn’t won with longer hours—it’s won with sharper timing and context. Teams that turn signals into relevant touches win the reply. Those that don’t, chase ghosts.

Use AI lead generation to compress research, personalize at scale, and trigger follow-ups when intent is real. Replace swivel-chair work with one rhythm: identify, engage, book.

Ready to hit targets with less drag? Below: why reps need AI now, and the 10 best tools in 2025 compared!

Why Sales Reps Need AI Tools?

Reps win on speed, timing, and relevance—not sheer volume. AI compresses research from hours to minutes, surfaces real buying signals (job changes, new posts, site visits), and drafts short, on-context openers so outreach lands while interest is fresh. The result is more qualified conversations with the same headcount.

AI also keeps the machine consistent. It cleans and enriches records, enforces send limits and opt-outs, sequences follow-ups that reference prior context, and attributes replies → meetings → revenue so the playbook improves every week. Less swivel-chair work, more selling time.

What reps get, practically:

✔️ Faster from signal to first touch

✔️ Personalization at scale without sounding robotic

✔️ Clean data, fewer duplicates, safer sending

✔️ Sequenced follow-ups that react to live activity

✔️ Clear visibility from reply to closed-won

In a nutshell, AI tools have become indispensable for sales teams to remain competitive while increasing their reach and automating repetitive tasks.

10 Best AI Tools For Sales Reps in 2025

1. folk CRM

Rating

⭐⭐⭐⭐⭐ (G2)

Overview

folk CRM is an AI-first workspace for reps: capture LinkedIn profiles in one click, enrich automatically, and draft human-sounding openers and follow-ups grounded in real context. LinkedIn, email, and WhatsApp touchpoints live on one timeline, so reps move from signal to meeting without copy-paste.

Pros

• One-click LinkedIn capture with automatic enrichment
• AI icebreakers, summaries, and next-best actions that keep tone on brand
• Clean pipelines and fast onboarding for lean teams
• Unified timeline across LinkedIn, Gmail, and WhatsApp for smooth handoffs

Cons

• No perpetual free plan
• Best for startups and mid-size teams rather than heavy, complex enterprises

Pricing

14-day free trial. Starts at $20 per member/month.

👉 Try folk CRM for free

2. Gong

Rating

⭐⭐⭐⭐⭐ (G2)

Overview

Gong is an AI conversation intelligence platform for reps. It records calls and meetings, transcribes with high accuracy, and surfaces deal risks, next steps, and coaching moments so reps improve messaging and move deals faster. It turns every call into searchable, shareable insight.

Pros

• Accurate transcripts with topic, sentiment, and objection tracking
• Deal warnings, next-step extraction, and pipeline health views
• Coaching playlists and scorecards to lift win rates

Cons

• Best value at team scale; pricing can feel premium
• Requires habit change to review calls consistently

Pricing

Quote-based. Commonly sold per seat with tiered add-ons; expect premium pricing aligned to team size and usage.

3. Salesloft

Rating

⭐⭐⭐⭐⭐ (G2)

Overview

Salesloft is a sales engagement platform that helps reps run consistent, multichannel cadences with AI-assisted personalization. Build targeted steps across email and LinkedIn tasks, get send-time and subject recommendations, and track replies to focus effort where deals move.

Pros

• Structured cadences with AI tips on copy and timing
• Strong deliverability controls and reply tracking
• Integrates with major CRMs for clean handoffs

Cons

• Can feel heavy for very small teams
• Best results require disciplined list hygiene and testing

Pricing

Quote-based. Commonly sold per seat with tiered features; mid-market pricing is typical.

4. Outreach

Rating

⭐⭐⭐⭐(G2)

Overview

Outreach is a sales engagement platform that helps reps run disciplined, multichannel cadences with AI assistance. It prioritizes accounts, suggests next-best actions, and uses conversation intelligence (Kaia) to surface risks and coach messaging—so reps spend more time on high-probability deals.

Pros

• Structured cadences with AI guidance on copy, timing, and next steps
• Kaia conversation intelligence for real-time cues and post-call insights
• Strong CRM integrations and governance for team-scale consistency

Cons

• Can feel complex for very small teams
• Works best with tight data hygiene and defined ICPs

Pricing

Quote-based, sold per seat with tiered features; typical mid-market pricing aligned to team size and usage.

5. ZoomInfo

Rating

⭐⭐⭐⭐(G2)

Overview

ZoomInfo is a go-to-market data platform that gives reps verified contacts, org charts, intent signals, and AI-powered prospecting. Pair searches with enrichment, prioritize accounts showing research activity, and push clean records into the CRM so cadences start on solid data.

Pros

• Large, frequently updated B2B database with firmographics and intent
• AI-assisted prospecting and scoring to focus on in-market accounts
• Strong CRM and engagement-tool integrations for smooth handoffs

Cons

• Pricing aligned to enterprise needs; can feel premium
• Works best with clear ICPs and rigorous governance

Pricing

Quote-based. Sold in tiered packages per seat and data/intent volume.

6. Clearbit

Rating

⭐⭐⭐⭐(G2)

Overview

Clearbit gives reps real-time company and contact enrichment, website reveal, and intent signals to prioritize accounts and personalize outreach fast. Pushes clean fields into the CRM and triggers alerts when ideal customers hit high-intent pages.

Pros

• Fast enrichment that fills firmographics/technographics for better targeting
• Website reveal and intent to time first touches while interest is fresh
• Strong CRM and workflow integrations to keep data synced

Cons

• Depth of data varies by segment and region
• Best results require clear ICPs and disciplined routing rules

Pricing

Quote-based, sold in tiered packages by seat, data usage, and feature set.

7. Lavender

Rating

⭐⭐⭐⭐⭐(G2)

Overview

Lavender is an AI email coach for reps. It scores drafts in real time, suggests simpler phrasing, pulls context about the recipient, and recommends subject lines so cold emails read natural and get to the point—fewer edits, more replies.

Pros

• Real-time coaching on tone, length, and clarity
• Context pull (role, company) to sharpen relevance fast
• Works inside major email clients; quick to adopt

Cons

• Email-focused; pair with a sequencer/CRM for full workflow
• Best results come with disciplined testing and list hygiene

Pricing

Free trial available. Plans typically start around $29 per user/month, with team features at higher tiers.

8. Clari

Rating

⭐⭐⭐⭐⭐ (G2)

Overview

Clari is an AI revenue platform that helps reps and managers inspect pipeline, spot risk, and prioritize next actions. It analyzes activity signals across email, meetings, and CRM, then highlights deals at risk and recommends steps to keep quarters on track.

Pros

• Deal and pipeline inspection with AI risk flags
• Activity capture and insights that surface next-best actions
• Forecasting and coaching views that align reps and managers

Cons

• Best value at team scale; can feel heavy for very small teams
• Requires disciplined CRM hygiene to shine

Pricing

Quote-based. Sold per seat and module with tiered packaging aligned to team size and usage.

9. 6sense

Rating

⭐⭐⭐(G2)

Overview

6sense is an AI intent and account-identification platform that tells reps which companies are in-market, what they’re researching, and who to contact next. It scores buying stages, surfaces keywords and spikes, and routes prioritized accounts into your sequences so outreach starts when intent is real.

Pros

• Strong account intent and buying-stage scoring to focus effort
• Keyword-level research insights that inform message angles
• Solid integrations to push prioritized accounts into CRM and sequences

Cons

• Works best for teams already running ABM/account-based motions
• Data depth varies by region and segment; needs clear ICP setup

Pricing

Quote-based, sold in tiered packages aligned to seats, intent volume, and modules.

10. lemlist

Rating

⭐⭐⭐⭐⭐(G2)

Overview

lemlist is a multichannel outreach platform for reps who want email plus LinkedIn in one flow. Spin up sending accounts, warm them automatically, generate on-context openers with AI, and route replies so more conversations move toward meetings without manual juggling.

Pros

• AI-assisted drafting and per-step personalization that reads context
• Multichannel cadences (email + LinkedIn tasks) with deliverability controls
• Clean UX and fast setup for small to mid-size teams

Cons

• Reporting and sales-ops depth lighter than heavyweight CRMs
• True LinkedIn automation and higher volumes sit in upper tiers

Pricing

14-day free trial. Email Pro $69/user/month. Multichannel Expert $99/user/month. Higher plans available.

10 Best AI Tools for Sales Reps: Quick Overview

👉 Try folk CRM for free

Conclusion

AI tools for sales reps aren’t a nice-to-have anymore. They compress research, surface real buying signals, and draft on-context messages so reps spend more time in conversations and less time in tabs. The result is steadier replies, shorter cycles, and cleaner handoffs from first touch to closed-won.

Pick a focused stack and run it with discipline. Keep ICPs sharp, data clean, and messages short and specific. Measure replies → meetings → revenue every week so the system learns and compounds. Bottom line: for an all-in-one hub that captures LinkedIn in one click, enriches automatically, and keeps LinkedIn, email, and WhatsApp on a single timeline, folk CRM is the top choice.

Frequently Asked Questions

What is an AI sales tool?‍

An AI sales tool uses machine intelligence to automate research, spot buying signals, enrich data, and draft on-context messages or next steps. In practice, it turns raw inputs (profiles, emails, meetings) into outputs reps can act on immediately—prioritized leads, short openers, and scheduled follow-ups.

What’s the best AI tool for sales?‍

For most teams, the “best” is a hub that captures LinkedIn in one click, enriches automatically, and keeps LinkedIn, email, and WhatsApp on one timeline—folk CRM fits that brief for startups and lean teams. Layer in a sales engagement tool (Outreach/Salesloft) or call intelligence (Gong) if the motion requires it.

Are there AI tools for small business sales?‍

Yes—lightweight, affordable options exist without enterprise bloat. Examples: folk CRM for AI-ready pipeline, lemlist or Lavender for AI email. Start small, wire them together, and scale only what demonstrably books meetings!