Discover folk - the CRM for people-powered businesses
LinkedIn has evolved beyond a mere networking platform: It’s now the largest B2B sales battlefield.
Choosing the right CRM can determine if you dominate your pipeline or get drowned in the chaos. The debate between Salesforce and Copper CRM extends beyond just features; it’s about identifying which platform provides you with the smartest advantage for nurturing relationships, monitoring engagement, and converting LinkedIn conversations into closed deals.
While both Salesforce and Copper CRM are solid choices, if you're looking for a CRM crafted specifically for LinkedIn workflows, folk CRM often sets a new standard.
Why a CRM for LinkedIn Is Essential in 2025
LinkedIn has become the hub of B2B sales. In 2025, nearly every decision-maker you aspire to reach will be active there—sharing insights, engaging with others, and making purchasing decisions in real time. If your sales strategy isn’t tailored for LinkedIn, you’re leaving valuable opportunities untapped. A CRM designed for LinkedIn is no longer a luxury; it’s the backbone of effective prospecting, relationship-building, and pipeline expansion.
The real power lies in creating a multi-touch sales journey. Simply sending one cold email and hoping for the best is insufficient. With the right CRM, you can effortlessly track, manage, and engage prospects across various channels:
- Initiate the conversation on LinkedIn. Connect, comment, and establish familiarity where your buyers are already active.
- Follow up via email or phone calls. Your CRM preserves context, ensuring each interaction is personalized.
- Develop relationships over time. By syncing LinkedIn activity, you’ll know when to engage and when to close the deal.
In 2025, the teams that succeed will be those that engage prospects in their online environment. LinkedIn is where business interactions occur. Without a CRM tailored to maximize its potential, every outreach effort risks becoming slower, less focused, and challenging to scale.
What is Salesforce?
Salesforce stands as the premier enterprise CRM globally, renowned for its exceptional customization and scalability. This powerful platform encompasses sales, service, and marketing clouds, all supported by the expansive AppExchange ecosystem. With advanced analytics and AI-driven features like Einstein, Salesforce equips teams to create tailored customer experiences on a large scale.
What is Copper CRM?
Copper CRM is designed specifically for Google Workspace users, seamlessly integrating with Gmail and Google Calendar. It automates data entry and highlights pertinent contact insights without the need to leave your inbox. With an easy setup process and intuitive analytics, Copper enhances relationship management efficiency.
Feature comparison of Salesforce and Copper CRM
AI Follow-ups
Salesforce does not allow for the native capture of LinkedIn profiles, meaning there's no one-click option to import contacts directly into your CRM. Even with the Sales Navigator integration, you can only view LinkedIn data within Salesforce without the ability to extract it. To convert LinkedIn profiles into CRM leads, you'll have to either copy the data manually or use third-party Chrome extensions like Surfe or Wiza. This manually driven process significantly hampers workflow efficiency for outbound teams.
In contrast, Copper CRM provides a one-click solution for capturing LinkedIn profiles, but this is only possible through third-party extensions like LinkCopper or Surfe. These officially supported tools allow users to seamlessly add LinkedIn profiles to Copper with a simple click on the profile page. While Copper doesn't have built-in LinkedIn capture features, it relies on these integrations to facilitate lead import workflows from social platforms.
Automated Contact Enrichment
Salesforce lacks the ability to enrich CRM records with LinkedIn data. Although the Sales Navigator integration allows you to view job titles, company information, and shared connections within the contact view, this data does not sync with your database. Consequently, you cannot transfer that information into fields or automate the enrichment process. Teams that depend on LinkedIn for sourcing must use separate tools or manually enter data to enhance their records effectively, creating unnecessary friction in lead management at scale.
Similarly, Copper does not automatically enrich contact leads with LinkedIn data. All enrichment tasks, such as obtaining job titles, profile URLs, and email or phone numbers, are solely managed by external tools like Surfe or LinkMatch. Copper’s own engine utilizes data from Gmail or websites, not LinkedIn. Therefore, any enrichment based on LinkedIn requires additional external integration.
Smart Fields
Salesforce cannot automatically track LinkedIn conversations; if a representative sends a message or InMail, it won't be logged or captured as an activity unless entered manually. The integration provides visibility but lacks true tracking; while you can view profile data and send InMails, none of this information syncs back to the CRM. This limitation creates a blind spot for sales managers seeking a comprehensive view of multichannel engagement.
Similarly, Copper CRM does not include message templates for LinkedIn messaging. While it offers templates for Gmail outreach, these are unavailable within LinkedIn DMs. There is no native overlay or personalization tool for LinkedIn messaging through Copper, requiring you to write or copy messages manually for each contact.
AI-Powered Message & Sequence Generation
Salesforce lacks the capability to automatically track LinkedIn conversations. If a representative sends a message or an InMail, there’s no logging or activity capture unless they do it manually. While the integration provides visibility, it doesn’t offer tracking; you'll have access to profile data and can send InMails, but none of this information syncs back into the CRM. This creates a blind spot for sales managers seeking a comprehensive view of multichannel engagement.
In contrast, folk CRM monitors your LinkedIn interactions within the contact’s timeline, ensuring you have complete visibility of your communications. Every direct message, follow-up, or reconnection is logged in one place. When combined with email and WhatsApp tracking, you receive a cohesive engagement history for each lead, leading to reduced guesswork and greater control over your follow-up strategy.
Next Best Action
Salesforce lacks a dedicated Chrome extension for LinkedIn workflows; there's no overlay on LinkedIn profiles, capture button, or messaging support available through the browser. Although the Sales Navigator integration functions within Salesforce, it doesn't improve your browsing experience. To access effective LinkedIn productivity tools in Chrome, you'll need to rely on a combination of third-party plugins, which adds both cost and complexity.
In contrast, Copper’s official Chrome extension operates seamlessly across the web, including LinkedIn. It provides CRM functionalities like viewing and updating leads and logging notes or deals while you browse any site, including LinkedIn. However, it still falls short on dedicated LinkedIn capture or enrichment features, which are only available through external plugins like Surfe or LinkMatch, not Copper's native extension.
folk CRM: The Ultimate CRM Alternative for LinkedIn!
folk is the sales assistant your team has been eagerly anticipating. Crafted to be simple, integrated, and proactive, this CRM handles repetitive tasks so your reps can concentrate on what truly matters: forging genuine relationships on LinkedIn and beyond. With an impressive 4.5/5 rating on G2, folk stands out as one of the most trusted AI-powered CRMs for lean, ambitious teams.
Designed specifically for startups, agencies, and sales-driven teams, folk makes AI practical, efficient, and easy to manage. It enables you to convert LinkedIn connections into qualified opportunities swiftly, ensuring your workflow remains seamless.
1. Instant LinkedIn Prospect Capture with the folkX Extension
Prospecting on LinkedIn can be time-consuming, but folk streamlines the process. With the folkX Chrome extension, you can effortlessly capture leads from LinkedIn or Sales Navigator and add them directly to your CRM with just one click. Whether you're saving a single profile or hundreds from a filtered search, every detail—including names, job titles, companies, and emails—is automatically integrated into your database.
Say goodbye to copy-pasting and juggling multiple spreadsheets. Your entire prospect list is organized in one centralized location, fully synced with your workflows, allowing your team to act swiftly and focus on converting connections into opportunities instead of wasting hours on manual data entry!
2. Smart Data Enrichment and Always-Clean Contact Profiles
Engaging with decision-makers is only effective when you possess complete and accurate data. folk eliminates the hassle of tedious research by automatically enriching your LinkedIn contacts with verified emails, company details, phone numbers, and roles. With a single click, you gain access to everything you need to customize your outreach and initiate meaningful conversations.
The platform also employs intelligent deduplication to maintain a clean and reliable database, even when multiple team members are adding the same contacts. Instead of losing time managing messy spreadsheets or guessing who owns which lead, folk ensures your data remains organized and current, making every LinkedIn outreach relevant and impactful.
3. Personalized LinkedIn Outreach with AI-Generated Message Templates
folk revolutionizes your approach to LinkedIn prospects by providing AI-powered message templates right inside the LinkedIn inbox. When you open a conversation, you instantly receive smart suggestions for connection requests, follow-ups, and outreach messages tailored to your prospect’s profile and context.
You can easily edit and personalize these messages before sending them manually, ensuring full compliance with LinkedIn’s policies. No risky automation or copy-pasting between tools is necessary. Everything happens where the conversation begins, enhancing the speed, relevance, and authenticity of your outreach.
Summary: folk CRM's LinkedIn Features
- Capture leads instantly with the folkX Chrome extension, importing LinkedIn and Sales Navigator profiles with one click, and automatically organizing every detail in your CRM.
- Effortlessly enrich contact data by obtaining verified emails, company details, and roles while keeping your database clean and accurate through smart deduplication.
- Send smarter LinkedIn messages using AI-powered templates directly in the LinkedIn inbox, allowing you to personalize outreach quickly without relying on risky automation!
Conclusion
When determining the best CRM for LinkedIn, Salesforce excels in customization and scalability for enterprise needs, while Copper CRM offers seamless integration with Google Workspace for efficient relationship management. However, folk CRM stands out as a specialized alternative, designed specifically for LinkedIn workflows. It streamlines lead capture, enriches contact data automatically, and provides AI-generated messaging templates right in LinkedIn, ensuring your sales team can engage prospects more effectively and efficiently.
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