The modern alternative to Attio that works for your team

folk CRM captures the full context of your relationships in one beautifully simple CRM, so your team always knows what’s happening, what matters, and what to do next.

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Trusted by 4,000+ companies around the world

4,9

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Product hunt

4,8

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Chrome store

4,5

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G2 review

folk CRM captures multi-channel data to automate your work

folk assistants work on your behalf, even while you sleep

Import contacts from any platform with folk

folk's Chrome extension supports 10+ platforms and helps import contacts from almost anywhere

folk's Chrome extension

Grid of social media and communication app icons: Gmail, TikTok, Safari, X, LinkedIn, Facebook, WhatsApp, Instagram, Google Meet

folk's Chrome extension supports 10+ platforms

Attio's Chrome extension

Attio only supports one platform

folk finds the data you need with waterfall enrichment

folk contacts are enriched, deduplicated, and made more actionable with relationship insights

Enrichments on folk

Tim Cook, Apple CEO contact profile with email, phone, and LinkedIn information

folk uses waterfall enrichment to find additional info for you like emails

Enrichments on Attio

Access tokens interface showing API key with visibility toggle and New access token button

Attio doesn't support contact enrichment

Sync interactions from multiple channels with folk

Get the full picture on each relationships on folk, not only calendar and email

Interactions on folk

Tim Cook profile from Apple with email inbox showing branding project messages

folk syncs interactions from emails, calendar, LinkedIn, WhatsApp, and any custom source with API

Interactions on Attio

Tim Cook's CRM profile showing activity including branding project emails and kickoff meeting.

Attio only supports email and calendar

Attio vs. folk

Key differences at a glance

Attio logo with black geometric shapes and company name text
Pro Plan
Premium Plan
Price
$69 / seat / month
$50 / seat / month
Email enrichment
Connected email inboxes
Two inboxes
Multiple inboxes
Bulk email sending
50 at a time
5,000 at a time
Sequences
WhatsApp sync
LinkedIn & Sales Navigator contact capture
AI agents

Loved by closers

“folk helped us simplify our whole sales flow. Sometimes you get overwhelmed by all the tasks you need to do. Having folk just reminding us what leads to prioritize is a game-changer.”
Black and white portrait of a woman wearing round glasses and long hair
Catherine, Partnerships manager
@Eugeniuses
“Prospecting takes multiple forms: reach out to someone, meet at an event, get introduced, word of mouth... folk helps us capture all of this.”
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Hugo, CEO
@nextra
“We’re wearing a lot of hats and, at our agency, we need to. My CRM organization needs to be streamlined and easy to use. That's why we love folk.”
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Oliver , founder
@pinfluence
“folk is simple and flexible enough to evolve with the way we collaborate as a team. We used to rely mainly on inbound and word-of-mouth. And now folk helps also with prospecting.”
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Luc Chanut, founder
@monette

Frequently Asked Questions

What is Attio, and why do teams use it?

Attio is a modern CRM with flexible data models, custom views, and collaboration. Teams use it to structure pipelines and track work across lists and layouts. It is powerful, yet the setup and ongoing configuration can feel heavy for teams that want speed and prioritize relationships.

Why is folk AI better than Attio?

On Attio, AI is a chatbot that sits on top of the system.

On folk, AI is deeply embedded in your workflow and supports you throughout the entire sales cycle. It acts proactively rather than waiting for you to interact with it. It helps with sales research, identifies follow-ups, and drafts emails.To make these AI workflows effective, folk has invested in an ecosystem of connectors that capture both structured and unstructured data—from social media, news, enrichment sources, email, WhatsApp, calendars, and more.

How is folk different than Attio for data management?

folk focuses on maintaining data quality in your CRM with multichannel integrations for your contact sources, real-time contact and company waterfall enrichment, advanced contact deduplication, and self-updating AI fields. This helps keep the CRM up to date without extra complexity.

Why is folk CRM the best alternative to Attio?

folk gives a clean interface with the essentials that drive relationships. One click capture, enrichment, simple shared pipelines, and built in outreach live together so teams adopt faster and scale without extra complexity.

Can I run outreach and sequences directly in folk?

Yes. You can send personalized bulk emails and sequences, collaborate on drafts with teammates, and choose the sender without exporting data or leaving your CRM.

How does migration from my current CRM work?

To get started, it's as easy as connecting your email and WhatsApp, and we'll build a list in folk of all the people and companies you've already interacted with. If you'd prefer to import existing relationship context, you can export a CSV from your old CRM and import it to folk. Want our help migrating for free? Contact us here or directly in the folk app.