LinkedIn has evolved beyond a simple networking platform: It stands as the largest B2B sales battlefield.

Choosing the right CRM can determine whether you conquer your pipeline or get drowned in the chaos. In the battle of Pipedrive vs. Clarify, the key question transcends mere features; it revolves around which platform provides you with the sharpest advantage for nurturing relationships, tracking engagement, and converting LinkedIn conversations into closed deals.

While both Pipedrive and Clarify are solid options, if you're seeking a CRM purpose-built for LinkedIn workflows, folk CRM often sets a new standard.

Why a CRM for LinkedIn Is Essential in 2025

LinkedIn has emerged as the nerve center of B2B sales. By 2025, nearly every key decision-maker you want to connect with will be active there, sharing insights, engaging with colleagues, and making real-time purchasing decisions. If your sales strategy isn't tailored for LinkedIn, you're missing out on valuable opportunities. A CRM designed for LinkedIn has transitioned from a luxury to a necessity, serving as the foundation for effective prospecting, relationship-building, and pipeline expansion.

Its power lies in the ability to create a multi-touch sales journey. Sending a single cold email and hoping for success is no longer sufficient. With the right CRM, you can effortlessly track, manage, and engage prospects across multiple channels:

• Initiate conversations on LinkedIn. Connect, comment, and cultivate familiarity where your buyers are already engaged.
• Follow up through emails or calls. Your CRM maintains context, ensuring each interaction feels personalized.
• Foster relationships over time. By synchronizing LinkedIn activity, you can discern the optimal moments to engage and when to close.

In 2025, success will belong to teams that meet prospects in their online habitats. LinkedIn is where business unfolds. Without a CRM crafted to harness its full potential, every outreach endeavor becomes slower, less focused, and more challenging to scale.

What is Pipedrive?

Pipedrive is a sales-centric CRM that prioritizes visual pipelines and user-friendliness. Its intuitive interface streamlines deal tracking and activity scheduling, while automated workflows and smart integrations ensure a seamless sales process.

What is Clarify?

Clarify is an AI-native CRM designed to accelerate LinkedIn prospecting and networking for sales teams. Its Chrome extension allows you to capture and enrich contact details directly from LinkedIn profiles in a single click, automatically adding new prospects to Clarify. The AI analyzes your LinkedIn interactions to suggest optimal outreach times, ensuring your messages reach prospects when they're most likely to respond. Furthermore, Clarify offers intelligent follow-up suggestions based on past conversations, helping you maintain active discussions with minimal effort.

Feature comparison of Pipedrive and Clarify

AI Follow-ups

While Pipedrive lacks native LinkedIn profile capture, it offers support via third-party tools and extensions that seamlessly pull essential details like name, company, job title, and profile URL into the contact record. Though not an integrated feature, this workaround is effective for teams engaging in high-volume LinkedIn outreach.

Clarify's LinkedIn Profile Capture utilizes a Chrome extension, enabling users to create or update person records directly from LinkedIn profiles. While browsing, a representative can quickly add a contact to Clarify and link them to the appropriate company with just a few clicks. This process transfers key profile information into the CRM, eliminating the need for manual copying and ensuring that LinkedIn sourcing is connected to structured records suitable for lists, filters, and pipelines.

Automated Contact Enrichment

Pipedrive does not automatically enrich contacts with LinkedIn data. While the Sales Navigator add-on allows you to view profile details like job titles and companies, it does not sync this information into your CRM fields. To enrich records with email addresses, phone numbers, or company information, you'll need to utilize a separate tool such as Lusha or Kaspr. This creates a manual gap in the lead qualification process, particularly for LinkedIn-heavy pipelines.

Clarify's LinkedIn Lead Enrichment aims to transform captured profiles into actionable CRM contacts. When users save a LinkedIn profile through the extension, Clarify automatically creates or updates the record with essential identity and company details sourced from the profile. The objective is to minimize manual input for fields like name, role, and employer, providing sales teams with cleaner, LinkedIn-sourced data for more effective outreach and follow-up strategies.

Smart Fields

Pipedrive does not automatically track LinkedIn conversations. If a representative sends a direct message or InMail, it will remain unlogged in the CRM unless manually entered. Even with the LinkedIn Sales Navigator integration, the platform only displays the contact's profile information and does not retrieve any messaging history. Consequently, sales managers seeking comprehensive visibility into outreach efforts will find that LinkedIn activity in Pipedrive falls short.

LinkedIn Message Templates aren't managed natively within Clarify. Instead, teams typically create and organize these templates using specialized outbound or social selling tools, while Clarify serves as the central CRM. The contact and deal data stored in Clarify can be leveraged to personalize messages drafted in external tools, allowing Clarify to concentrate on data and pipeline management rather than on automating LinkedIn messaging.

AI-Powered Message & Sequence Generation

Pipedrive does not automatically track LinkedIn conversations. If a representative sends a DM or InMail, it will not be logged in the CRM unless manually entered. Even with the integration of LinkedIn Sales Navigator, the platform only provides the contact's profile information without retrieving messaging history. Consequently, sales managers seeking comprehensive visibility into outreach efforts will find that LinkedIn activity in Pipedrive falls short.

In contrast, LinkedIn Engagement Tracking in Clarify relies on integrations and workflows that funnel activity data into the CRM. When LinkedIn messages or events are transmitted to Clarify, they are displayed alongside emails, meetings, and other touchpoints on the contact timeline. This allows representatives to easily review who has been contacted on LinkedIn and when. Clarify efficiently organizes this history without replacing the specialized tools used for daily LinkedIn messaging.

Next Best Action

Pipedrive's official Chrome extension is tailored for Gmail and does not integrate with LinkedIn; there’s no overlay, capture button, or messaging support while browsing LinkedIn. However, the Surfe Chrome extension bridges this gap, enabling sales reps to capture and sync LinkedIn data directly into Pipedrive. While it’s not a native feature, it’s currently the only way to incorporate LinkedIn functionality into your browser with this CRM.

The Chrome Extension for LinkedIn serves as a vital link between Clarify and the LinkedIn platform, allowing users to seamlessly capture prospects from profile pages and send the information to Clarify in just one step. Contacts created through this method automatically populate essential fields in the CRM, minimizing manual data entry. This extension is specifically designed for easy, one-by-one capture of LinkedIn profiles into Clarify, rather than handling bulk operations.

folk CRM: The Ultimate CRM Alternative for LinkedIn!

folk is the sales assistant your team has long awaited. Designed to be intuitive, integrated, and proactive, this CRM takes care of repetitive tasks, allowing your reps to concentrate on what truly matters: forging authentic relationships on LinkedIn and beyond. With an impressive 4.5/5 rating on G2, folk is acknowledged as one of the most reliable AI-powered CRMs for agile and ambitious teams.

Tailored specifically for startups, agencies, and sales-focused teams, folk makes AI both practical and easy to manage. It enables you to convert LinkedIn connections into qualified opportunities swiftly, all while maintaining a seamless workflow.

1. Instant LinkedIn Prospect Capture with the folkX Extension

Prospecting on LinkedIn can be labor-intensive, but folk simplifies the process. With the folkX Chrome extension, you can quickly capture leads from LinkedIn or Sales Navigator and add them directly to your CRM with just one click. Whether saving a single profile or hundreds from a filtered search, every detail—including names, job titles, companies, and emails—is automatically incorporated into your database.

Say goodbye to copy-pasting and juggling multiple spreadsheets. Your entire prospect list is organized in one place and fully synchronized with your workflows, enabling your team to work more efficiently and concentrate on converting connections into opportunities without wasting hours on manual data entry!

2. Smart Data Enrichment and Always-Clean Contact Profiles

Engaging with decision-makers is only effective when armed with complete and accurate data. folk eliminates tedious research by automatically enriching your LinkedIn contacts with verified emails, company details, phone numbers, and roles. With a single click, you obtain everything needed to personalize your outreach and initiate meaningful conversations.

The platform employs intelligent deduplication to maintain a clean and reliable database, ensuring that even when multiple team members add the same contacts, your data remains organized and up-to-date. This way, you can avoid the hassle of messy spreadsheets and focus on delivering relevant and impactful LinkedIn outreach.

3. Personalized LinkedIn Outreach with AI-Generated Message Templates

folk revolutionizes your approach to engaging prospects on LinkedIn by providing AI-powered message templates directly within the LinkedIn inbox. As you open a conversation, you instantly receive smart suggestions for connection requests, follow-ups, and outreach messages tailored to your prospect's profile and context.

You have the flexibility to edit and personalize these messages before sending them manually, ensuring compliance with LinkedIn's policies. No risky automation or tedious copy-pasting between tools is necessary. Everything unfolds where the conversation begins, making your outreach quicker, more relevant, and far more natural.

👉 Try folk CRM for free

Summary: folk CRM's LinkedIn Features

• Instantly capture leads with the folkX Chrome extension, importing LinkedIn and Sales Navigator profiles in one click, with all details automatically organized in your CRM.
• Effortlessly enrich contact data by retrieving verified emails, company details, and roles, while keeping your database clean and accurate through intelligent deduplication.
• Send smarter LinkedIn messages using AI-generated templates directly within the LinkedIn inbox, allowing you to personalize outreach quickly without relying on risky automation!

Conclusion

When comparing Pipedrive and Clarify for LinkedIn prospecting, Pipedrive excels in visual deal tracking but lacks integrated LinkedIn features. Clarify, on the other hand, leverages AI to enhance LinkedIn interactions and streamline contact enrichment.

Folk CRM emerges as a superior alternative, specifically designed for LinkedIn workflows. It enables instant lead capture with the folkX extension, enriches contact data automatically, and provides personalized message templates, ensuring your sales team can engage prospects efficiently and effectively.

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