Discover folk - the CRM for people-powered businesses
LinkedIn has evolved beyond a mere networking platform: It now stands as the largest B2B sales battlefield.
Selecting the right CRM can determine whether you excel in managing your pipeline or get lost in the chaos. When comparing Hubspot and Copper CRM, the key isn't solely about features; it’s about which platform gives you the best advantage for cultivating relationships, monitoring engagement, and converting LinkedIn conversations into closed deals.
While Hubspot and Copper CRM offer significant benefits, if you seek a CRM purpose-built for LinkedIn workflows, folk CRM frequently sets a new standard.
Why a CRM for LinkedIn Is Essential in 2025
LinkedIn has become the heart of B2B sales. By 2025, almost every decision-maker you aim to connect with will be active there—sharing insights, engaging with colleagues, and making purchasing decisions in real time. If your sales strategy isn't tailored for LinkedIn, you're missing out on valuable opportunities. A CRM crafted for LinkedIn isn't merely an advantage; it's the foundation for effective prospecting, relationship-building, and pipeline expansion.
The true power lies in its ability to create a multi-touch sales journey. Sending just one cold email and hoping for a response is no longer sufficient. With the right CRM, you can seamlessly track, manage, and engage prospects across multiple channels:
- Initiate conversations on LinkedIn. Connect, comment, and establish rapport where your buyers are already present.
- Follow up through email or calls. Your CRM preserves context, ensuring each interaction feels personalized.
- Cultivate relationships over time. By synchronizing LinkedIn activities, you can identify the right moments to engage or close.
In 2025, success will belong to teams that connect with prospects where they spend their time online. LinkedIn is the hub for business interactions. Without a CRM specifically designed to harness its full capabilities, every outreach initiative will be slower, less targeted, and more challenging to scale.
What is Hubspot?
HubSpot is a premier all-in-one CRM that unifies marketing, sales, and service within a single platform. Its user-friendly tools simplify contact management, pipeline tracking, and automated outreach. With built-in analytics and seamless integrations, teams can easily optimize performance and scale effectively.
What is Copper CRM?
Copper CRM is designed specifically for Google Workspace users, integrating seamlessly into Gmail and Google Calendar. It automates data entry and highlights relevant contact insights directly in your inbox. With an easy setup and clear analytics, Copper streamlines relationship management.
Feature comparison of Hubspot and Copper CRM
AI Follow-ups
HubSpot lacks native LinkedIn profile capture, meaning you can't easily add a LinkedIn contact to your CRM with a single click. Additionally, the HubSpot Chrome extension doesn’t interact with LinkedIn, forcing users to resort to third-party tools like Surfe or Leadjet for pushing LinkedIn profiles into HubSpot. This additional step can hinder efficiency for those engaged in outbound prospecting on LinkedIn, as HubSpot isn't designed to facilitate seamless LinkedIn data collection.
On the other hand, Copper CRM allows one-click capture of LinkedIn profiles, but this is also dependent on third-party extensions like LinkCopper or Surfe. While these tools are officially supported and enable users to add LinkedIn profiles directly from the profile page, Copper itself does not come with built-in LinkedIn capture capabilities, relying instead on these integrations to enhance lead import workflows from social platforms.
Automated Contact Enrichment
HubSpot does not enhance leads with LinkedIn data. Even with the LinkedIn Sales Navigator integration, you can only view LinkedIn profile information within HubSpot; syncing or enriching contact records directly from LinkedIn is not possible. Any enrichment—such as email, phone numbers, or job titles—must come from other HubSpot sources, like email tracking or connected tools. If your main leads originate from LinkedIn, be prepared to update CRM fields manually or utilize a third-party enrichment solution.
Similarly, Copper does not automatically enrich contact leads with LinkedIn data. All enrichment involving job titles, profile URLs, emails, or phone numbers is managed solely by tools like Surfe or LinkMatch. Copper’s platform relies on data from Gmail or websites, not LinkedIn. Therefore, any enrichment based on LinkedIn will require an external integration.
Smart Fields
HubSpot lacks native tracking for LinkedIn activity. Consequently, any InMail or direct message sent through LinkedIn won't show up in the contact timeline unless logged manually. While the Sales Navigator integration provides insights into mutual connections and job changes, it does not capture interaction history, which leads to teams working in isolation and LinkedIn communications remaining hidden from the CRM. This poses a significant challenge when LinkedIn is integral to your sales strategy.
Similarly, Copper CRM does not offer message templates for LinkedIn messaging. While it does provide templates for Gmail outreach, these cannot be utilized in LinkedIn DMs. There is no built-in overlay or personalization tool for LinkedIn messaging within Copper, requiring you to manually write or copy messages for each LinkedIn contact.
AI-Powered Message & Sequence Generation
HubSpot lacks native tracking for LinkedIn activity; thus, any InMail or DM sent through LinkedIn won't show in the contact timeline unless logged manually. While the Sales Navigator integration provides insights into mutual connections and job changes, it does not track interaction history, leading to siloed operations and leaving LinkedIn communications invisible to the CRM—a significant drawback when LinkedIn is integral to your sales process.
In contrast, folk CRM captures your LinkedIn activity directly in the contact’s timeline, ensuring you have complete visibility of all interactions. Whether you've sent a DM, followed up, or reconnected, everything is recorded in one centralized location. When combined with email and WhatsApp tracking, this results in a seamless engagement history for each lead, minimizing guesswork and enhancing control over your follow-up strategy.
Next Best Action
The HubSpot Chrome extension is tailored for Gmail and Outlook, but it does not function with LinkedIn. You won't find it appearing or operating while viewing LinkedIn profiles, and it lacks the ability to capture LinkedIn contacts, provide enrichment, or support messaging through the extension. If you're after a smooth LinkedIn experience directly in your browser, HubSpot falls short; you’ll need to turn to integrations or external tools.
On the other hand, Copper’s official Chrome extension extends its capabilities across the web, including LinkedIn. It allows you to view and update leads, log notes, or manage deals directly within your browser while navigating any site, LinkedIn included. However, it does not offer dedicated features for LinkedIn capture or enrichment; those functionalities are available only through external plugins like Surfe or LinkMatch, not through Copper's native extension.
folk CRM: The Ultimate CRM Alternative for LinkedIn!
folk is the sales assistant that every team has been anticipating. Crafted to be straightforward, integrated, and proactive, this CRM handles the repetitive tasks, allowing your representatives to concentrate on what truly matters: forging genuine relationships on LinkedIn and beyond. With an impressive 4.5/5 rating on G2, folk is recognized as a leading AI-powered CRM for agile and ambitious teams.
Specifically designed for startups, agencies, and sales-driven teams, folk simplifies AI usage, making it efficient and easy to manage. It enables you to convert LinkedIn connections into qualified opportunities quickly, all while maintaining a seamless workflow.
1. Instant LinkedIn Prospect Capture with the folkX Extension
Prospecting on LinkedIn can be time-consuming, but folk streamlines the process. With the folkX Chrome extension, you can effortlessly capture leads from LinkedIn or Sales Navigator and add them directly to your CRM with just one click. Whether saving a single profile or hundreds from a filtered search, all relevant details, including names, job titles, companies, and emails, are automatically transferred to your database.
Say goodbye to tedious copy-pasting and managing multiple spreadsheets. Your entire prospect list is organized in one place, fully synced with your workflows, enabling your team to act swiftly and focus on converting connections into opportunities instead of spending hours on manual data entry!
2. Smart Data Enrichment and Always-Clean Contact Profiles
Effective outreach to decision-makers relies on having complete and accurate information. folk takes the hassle out of research by automatically enriching your LinkedIn contacts with verified emails, company details, phone numbers, and roles. With a single click, you access everything you need to customize your outreach and initiate meaningful conversations.
The platform also employs intelligent deduplication to keep your database organized and reliable, even when multiple team members add the same contacts. Rather than struggling with messy spreadsheets or guessing who owns which lead, folk ensures your data remains tidy and current, making every LinkedIn outreach relevant and impactful.
3. Personalized LinkedIn Outreach with AI-Generated Message Templates
folk revolutionizes your prospecting approach on LinkedIn by providing AI-powered message templates within the LinkedIn inbox. When you start a conversation, you receive intelligent suggestions for connection requests, follow-ups, and outreach messages tailored specifically to your prospect’s profile and context.
You have the flexibility to edit, personalize, and send messages manually, ensuring compliance with LinkedIn’s policies. No risky automation or tedious copy-pasting between tools—everything occurs where the conversation begins, making your outreach quicker, more relevant, and far more natural.
Summary: folk CRM's LinkedIn Features
- Instantly capture leads using the folkX Chrome extension, importing LinkedIn and Sales Navigator profiles with one click, ensuring every detail is automatically organized in your CRM.
- Effortlessly enrich contact data by obtaining verified emails, company details, and roles, while keeping your database clean and accurate through smart deduplication.
- Send smarter LinkedIn messages using AI-generated templates directly within the LinkedIn inbox, allowing you to personalize outreach quickly without relying on risky automation!
Conclusion
When evaluating CRMs for LinkedIn, HubSpot offers a comprehensive all-in-one solution that excels in pipeline management and marketing automation. Copper CRM integrates seamlessly with Google Workspace, enhancing user experience for those already embedded in that ecosystem. However, if your focus is on maximizing LinkedIn's potential, folk CRM stands out as a prime alternative. With instant lead capture, smart data enrichment, and AI-generated messaging, folk enables efficient and personalized outreach tailored to LinkedIn's unique environment.
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Discover folk CRM - Like the sales assistant your team never had