folk CRM x Zoho CRM: Which CRM is the best for LinkedIn?

LinkedIn has evolved beyond a mere networking platform: It now stands as the largest B2B sales battlefield.

Selecting the right CRM can determine whether you conquer your pipeline or get lost amid the competition. When comparing folk CRM to Zoho CRM, the key consideration extends beyond features. It revolves around identifying which platform provides you with the smartest advantage for cultivating relationships, tracking engagement, and transforming LinkedIn conversations into closed deals.

While both folk CRM and Zoho CRM offer valuable capabilities, if you seek a CRM designed specifically for LinkedIn workflows, folk CRM frequently establishes a new standard.

Why a CRM for LinkedIn Is Essential in 2025

LinkedIn has emerged as the command center for B2B sales. By 2025, nearly every decision-maker you aim to connect with will be there, sharing insights, engaging with their peers, and making real-time buying decisions. If your sales strategy isn't tailored for LinkedIn, you’re undoubtedly leaving opportunities untapped. A CRM designed for LinkedIn is no longer just an advantage; it has become the foundation for effective prospecting, relationship-building, and pipeline growth.

Its true strength lies in the ability to create a multi-touch sales journey. Simply sending a single cold email and hoping for a positive response is no longer sufficient. With the right CRM, you can effortlessly track, manage, and engage prospects across various channels:

• Initiate conversations on LinkedIn. Connect, comment, and establish familiarity where your buyers are already active.
• Follow up through email or calls. Your CRM maintains context, ensuring each touchpoint feels personalized.
• Cultivate relationships over time. By synchronizing LinkedIn activities, you can discern when to engage and when to close.

In 2025, the successful teams will be those that meet prospects in their online environments. LinkedIn is where business interactions occur. Without a CRM designed to maximize its full potential, every outreach effort risks becoming slower, less focused, and increasingly challenging to scale.

What is folk CRM?

folk CRM serves as the ultimate sales assistant, integrating one-click LinkedIn capture, enrichment, and messaging with automated email and WhatsApp workflows. With folkX, you can connect with contacts directly on LinkedIn without leaving your browser, while built-in automations take care of data entry and follow-up reminders. User-friendly, proactive, and fully integrated, folk CRM allows you to concentrate on building genuine relationships.

What is Zoho CRM?

Zoho CRM is a versatile, cloud-based CRM solution designed for businesses of all scales. Its customizable modules, paired with an AI-driven assistant, enable effective lead management, workflow automation, and insightful sales analytics. Equipped with multichannel communication tools and smooth app integration, Zoho ensures your team stays coordinated and productive.

Feature comparison of folk CRM and Zoho CRM

AI Follow-ups

folk CRM simplifies LinkedIn profile capture with its Chrome extension, folkX. While browsing LinkedIn, a button appears on each profile, enabling you to instantly import the contact into your CRM, including their name, job title, company, and profile URL. This feature works effortlessly for both individual and bulk captures, eliminating the hassle of copy-pasting and streamlining LinkedIn prospecting.

In contrast, Zoho CRM lacks a native LinkedIn profile capture feature. If you're generating leads from LinkedIn, you'll have to manually enter them into Zoho or rely on a third-party Chrome extension like Leadjet. Without a one-click option to transfer profile data to your CRM, the prospecting process becomes cumbersome and labor-intensive. For sales teams engaged in daily outbound efforts on LinkedIn, this presents a significant drawback.

Automated Contact Enrichment

folk CRM streamlines the process of enriching LinkedIn leads instantly upon addition! The tool extracts public data, including role, company, LinkedIn profile link, and even company domain. Moreover, by integrating enrichment tools or APIs, you can seamlessly add any missing emails or phone numbers directly within the contact record. This built-in enrichment significantly accelerates the lead qualification process, eliminating the need for manual effort or reliance on external tools.

In contrast, Zoho CRM does not automatically enrich contacts with LinkedIn data. While you can integrate LinkedIn Sales Navigator with Zoho, it merely displays profile information within the contact view without syncing or enriching your CRM records. Consequently, there's no automatic retrieval of job titles, company information, or LinkedIn URLs. Any enrichment based on LinkedIn data must be performed manually or through a third-party enrichment tool. If LinkedIn serves as your primary lead source, Zoho will not enhance these records on its own.

Smart Fields

Zoho CRM lacks support for message templates in LinkedIn DMs. Although it provides templates for emails and phone scripts within the CRM, these cannot be utilized directly on LinkedIn. While the Sales Navigator integration offers visibility, it does not include action features such as message personalization or prefilled templates. As a result, sales representatives must manually write or copy and paste their messages each time, creating a significant hurdle for efficiently scaling outreach on LinkedIn.

AI-Powered Message & Sequence Generation

Zoho CRM lacks native tracking for LinkedIn engagement. When you message a lead on LinkedIn, that interaction isn't automatically recorded in the CRM. To keep track, you must manually create a note or activity. Even with Sales Navigator integration, Zoho does not retrieve messaging history or engagement statistics. As a result, teams risk losing visibility into crucial parts of the sales conversation unless they consistently update the system manually.

Next Best Action

folkX, the Chrome extension designed for folk CRM, seamlessly integrates with LinkedIn, enabling you to capture leads, enrich contact information, view past interactions, and send messages—all without leaving the LinkedIn platform. Tailored for relationship-driven workflows, it transforms your browser into a powerful prospecting tool for those serious about LinkedIn outreach.

In contrast, Zoho's Chrome extension focuses on email and Gmail integration, lacking functionality for LinkedIn. It does not appear on LinkedIn profiles and offers no features for capturing or syncing data on the platform. To engage with LinkedIn, you'll need to rely on another plugin or switch between tabs, making Zoho less practical for outbound workflows that depend on social selling.

Conclusion

When it comes to selecting a CRM for LinkedIn, Zoho CRM offers versatile lead management and AI-driven insights, but lacks direct LinkedIn integration. On the other hand, folk CRM excels in capturing LinkedIn profiles, automatically enriching contact information, and providing tailored messaging tools directly within LinkedIn. This makes folk an exceptional alternative for teams focused on leveraging LinkedIn for sales success, streamlining workflows, and enhancing relationship-building efforts.

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