folk CRM x Pipedrive: Which CRM is the best for LinkedIn?

LinkedIn has evolved beyond a mere networking platform: It's now the largest battleground for B2B sales.

Selecting the right CRM can determine whether you conquer your pipeline or drown in the chaos. When comparing folk CRM with Pipedrive, the crucial factor extends beyond mere features—it's about which solution offers you the smartest advantage for enhancing relationships, monitoring engagement, and transforming LinkedIn conversations into finalized deals.

While both folk CRM and Pipedrive are strong contenders, if you seek a CRM specifically designed for LinkedIn workflows, folk CRM often establishes a new standard.

Why a CRM Tailored for LinkedIn Is Essential in 2025

LinkedIn has truly become the nerve center of B2B sales. By 2025, virtually every key decision-maker you aim to connect with will be there—sharing insights, engaging with peers, and making real-time purchasing decisions. If your sales strategy isn’t optimized for LinkedIn, you’re inevitably leaving valuable opportunities unclaimed. A LinkedIn-focused CRM is no longer a luxury; it’s the foundation for effective prospecting, relationship management, and pipeline expansion.

The real strength lies in its capacity to facilitate a multi-touch sales journey. Sending a single cold email and hoping for the best is no longer sufficient. With the right CRM, you can effortlessly track, manage, and engage prospects across multiple channels:

• Initiate conversations on LinkedIn. Connect, comment, and establish rapport where your buyers already interact.
• Follow up with email or calls. Your CRM maintains the context, ensuring each interaction feels personalized.
• Foster relationships over time. By synchronizing LinkedIn activities, you know precisely when to engage and when to seal the deal.

In 2025, success will favor those teams that engage prospects where they are most active online. LinkedIn is the hub of business interactions. Without a CRM that fully harnesses its potential, every outreach initiative risks becoming sluggish, less focused, and increasingly difficult to scale.

What is folk CRM?

folk CRM serves as an indispensable sales assistant for your team, seamlessly integrating one-click LinkedIn capture, enrichment, and messaging with automated email and WhatsApp workflows. With folkX, you can engage with contacts on LinkedIn directly within your browser, while built-in automation handles data entry and follow-up reminders. This simple, proactive, and fully integrated tool allows you to focus on nurturing real relationships.

What is Pipedrive?

Pipedrive is a CRM tailored for sales, featuring visual pipelines and an intuitive interface that makes tracking deals and scheduling activities a breeze. Its automated workflows and smart contact data integrations ensure your sales process flows seamlessly.

Feature comparison of folk CRM and Pipedrive

AI Follow-ups

folk CRM simplifies capturing LinkedIn profiles with its Chrome extension, folkX. As you browse LinkedIn, a button appears on each profile, enabling you to instantly import the contact into your CRM, complete with their name, job title, company, and profile URL. This feature supports both individual and bulk captures, eliminating the hassle of copy-pasting and enhancing efficiency in LinkedIn prospecting.

While Pipedrive doesn't have native LinkedIn profile capture, it allows integration with third-party tools and extensions. These tools extract essential details such as name, company, job title, and profile URL to populate contact records. Although it's not a built-in feature, this integration offers a smooth and effective solution for teams engaged in high-volume LinkedIn outreach.

Automated Contact Enrichment

folk CRM automatically enriches LinkedIn leads the moment they’re added! The tool extracts public data such as job role, company, LinkedIn profile link, and company domain. Additionally, by connecting enrichment tools or APIs, you can seamlessly add missing emails or phone numbers directly within the contact record. This built-in enrichment significantly accelerates lead qualification, eliminating the need for manual work or reliance on external tools.

In contrast, Pipedrive does not automatically enrich contacts with LinkedIn data. While the Sales Navigator add-on allows you to view profile details like job titles and company information, it does not sync this data into your CRM fields. To enrich records with emails, phone numbers, or company details, you'll need a separate enrichment tool like Lusha or Kaspr. This creates a manual gap in the lead qualification process for LinkedIn-heavy pipelines.

Smart Fields

Pipedrive does not support message templates for LinkedIn. While you can create templates for emails and campaigns within the CRM, these templates remain inaccessible in LinkedIn DMs. Additionally, the Sales Navigator add-on lacks message automation or prefilled outreach features, requiring reps to manually copy their messages each time—far from ideal for teams aiming to streamline and scale their LinkedIn prospecting efforts.

AI-Powered Message & Sequence Generation

Pipedrive does not automatically track LinkedIn conversations. If a representative sends a DM or InMail, it will not be logged in the CRM unless entered manually. Even with the LinkedIn Sales Navigator integration, the platform only provides the contact's profile information and does not retrieve messaging history. As a result, sales managers seeking comprehensive visibility into outreach efforts will find that LinkedIn activity in Pipedrive falls short.

Next Best Action

folkX, the Chrome extension designed for folk CRM, seamlessly integrates with LinkedIn, enabling you to capture leads, enrich contact information, view past interactions, and send messages—all without leaving the LinkedIn platform. Tailored for relationship-driven workflows, it transforms your browser into a powerful prospecting tool for anyone serious about LinkedIn outreach.

In contrast, Pipedrive's official Chrome extension is intended for Gmail and does not connect with LinkedIn. It lacks an overlay for browsing LinkedIn, has no capture button, and offers no messaging support. Nevertheless, the Surfe Chrome extension addresses this limitation by allowing representatives to capture and sync LinkedIn data directly into Pipedrive. While it’s not a native feature, it’s currently the only way to integrate LinkedIn functionality within your browser while using this CRM.

Conclusion

When comparing folk CRM and Pipedrive, the distinctions are clear. Pipedrive excels in visual pipeline management and automated workflows, making traditional sales processes straightforward. However, for teams focused on LinkedIn, folk CRM shines with its one-click profile capture, automatic contact enrichment, and seamless integration with LinkedIn messaging. This makes folk CRM a superior choice for nurturing relationships and optimizing outreach on the platform, ensuring your sales strategy is future-ready for the evolving landscape of B2B sales.

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