folk CRM x Copper CRM: Which CRM is the best for LinkedIn?

LinkedIn has evolved beyond a simple networking platform: It now stands as the largest B2B sales battlefield.

Selecting the right CRM can be the deciding factor in whether you excel in your pipeline or get drowned out by the competition. When comparing folk CRM and Copper CRM, the key consideration goes beyond features; it’s about which platform provides the sharpest advantage for cultivating relationships, monitoring engagement, and converting LinkedIn conversations into successful deals.

While both folk CRM and Copper CRM offer valuable features, if you’re seeking a CRM specifically tailored for LinkedIn workflows, folk CRM often sets a new standard.

Why a CRM for LinkedIn Is Essential in 2025

LinkedIn has become the hub of B2B sales. By 2025, virtually every decision-maker you wish to connect with will be present—sharing insights, interacting with peers, and making purchasing decisions in real-time. If your sales strategy isn’t fine-tuned for LinkedIn, you’re leaving valuable opportunities untapped. A CRM designed for LinkedIn is no longer just a luxury; it’s the foundation of effective prospecting, relationship-building, and pipeline expansion.

The real strength lies in its ability to create a multi-touch sales journey. Sending a single cold email and hoping for success is no longer sufficient. With an effective CRM, you can effortlessly track, manage, and engage prospects across various channels:

• Initiate conversations on LinkedIn. Connect, comment, and establish rapport right where your buyers are.
• Follow up through email or calls. Your CRM retains context, allowing for personalized interactions at every touchpoint.
• Nurture relationships over time. By syncing LinkedIn activity, you’ll know precisely when to engage and when to seal the deal.

In 2025, the teams that succeed are those that engage prospects in their online environments. LinkedIn is the epicenter of business activity. Without a CRM designed to maximize its potential, every outreach effort risks becoming slower, less focused, and increasingly difficult to scale.

What is folk CRM?

folk CRM serves as the sales assistant your team has always needed, seamlessly integrating one-click LinkedIn capture, enrichment, and messaging with automated email and WhatsApp workflows. With folkX, you can engage contacts on LinkedIn without leaving your browser, while built-in automations manage data entry and set follow-up reminders. Simple, proactive, and fully integrated, folk CRM allows you to concentrate on building genuine relationships.

What is Copper CRM?

Copper CRM is designed specifically for Google Workspace users, integrating directly with Gmail and Google Calendar. It automates data entry and presents relevant contact insights right in your inbox. With an easy setup and straightforward analytics, Copper enhances your relationship management efforts.

Feature comparison of folk CRM and Copper CRM

AI Follow-ups

folk CRM simplifies capturing LinkedIn profiles with its Chrome extension, folkX. As you browse LinkedIn, a button appears on each profile, letting you instantly import contacts into your CRM, complete with their name, job title, company, and profile URL. This feature supports both individual and bulk captures, eliminating the hassle of copy-pasting and streamlining your LinkedIn prospecting.

In contrast, Copper CRM allows one-click LinkedIn profile captures but only through third-party extensions like LinkCopper or Surfe. These officially supported tools enable users to add LinkedIn profiles to Copper by clicking a button on the profile page. While Copper lacks native LinkedIn capture capabilities, it relies on these integrations to facilitate lead import workflows from social platforms.

Automated Contact Enrichment

folk CRM automatically enriches LinkedIn leads the moment they are added! The tool gathers public information such as role, company, LinkedIn profile link, and company domain. Additionally, if you integrate enrichment tools or APIs, you can easily add missing emails or phone numbers directly within the contact record. This built-in enrichment significantly accelerates lead qualification without the need for manual effort or dependence on external tools.

In contrast, Copper does not enrich contact leads using LinkedIn data on its own. Any enrichment that includes job titles, profile URLs, email addresses, or phone numbers is exclusively managed by tools like Surfe or LinkMatch. Copper’s own system utilizes data from Gmail or websites—not LinkedIn. Therefore, any LinkedIn-based enrichment necessitates an external integration.

Smart Fields

While Copper CRM offers message templates for Gmail outreach, it doesn't provide any for LinkedIn messaging. Unfortunately, there are no native overlays or personalization tools available within LinkedIn DMs via Copper, requiring you to manually write or copy messages for each LinkedIn contact.

AI-Powered Message & Sequence Generation

folk CRM monitors your LinkedIn activities within the contact's timeline, providing complete transparency regarding your interactions. Every DM sent, follow-up made, or reconnection noted is conveniently recorded in one location. When you combine this with email and WhatsApp tracking, you gain a cohesive engagement history for each lead, reducing guesswork and enhancing your follow-up strategy.

Next Best Action

folkX, the Chrome extension designed for folk CRM, seamlessly integrates with LinkedIn, allowing you to capture leads, enrich contact information, view past interactions, and send messages—all without leaving the LinkedIn platform. Tailored for relationship-driven workflows, it transforms your browser into a powerful tool for prospecting, making it a must-have for anyone serious about LinkedIn outreach.

Copper's official Chrome extension is versatile, functioning across the web, including on LinkedIn. It provides CRM capabilities like viewing and updating leads and logging notes or deals within your browser while you navigate any site, including LinkedIn. However, it lacks dedicated LinkedIn capture or enrichment features, which are available only through external plugins like Surfe or LinkMatch, not through Copper's native extension.

Conclusion

When evaluating LinkedIn-focused CRMs, Copper CRM excels with its seamless integration into Google Workspace and straightforward analytics, perfect for users already embedded in that ecosystem. In contrast, folk CRM is specifically designed for LinkedIn workflows, offering instant contact capture, automated lead enrichment, and AI-driven messaging—all within the LinkedIn interface. For sales teams aiming to thrive in the B2B landscape, folk CRM stands out as the superior choice, enhancing relationship-building and streamlining outreach efforts effectively.

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