folk CRM x Close CRM: Which CRM is the best for LinkedIn?

LinkedIn has evolved beyond a simple networking platform: it's now the largest B2B sales battlefield.

Selecting the right CRM can determine whether you conquer your pipeline or fade into obscurity. The key comparison between folk CRM and Close CRM isn't merely their features—it's about which platform offers you the smartest advantage in nurturing relationships, tracking engagement, and converting LinkedIn conversations into closed deals.

While both folk CRM and Close CRM have their strengths, if you're looking for a CRM specifically designed for LinkedIn workflows, folk CRM frequently sets a new standard.

Why a CRM for LinkedIn Is Essential in 2025

LinkedIn has emerged as the command center for B2B sales. By 2025, nearly every decision-maker you aim to reach will be active there—sharing insights, engaging with peers, and making purchasing decisions in real time. If your sales strategy isn't aligned with LinkedIn, you're missing valuable opportunities. A CRM tailored for LinkedIn has transitioned from a luxury to a necessity, serving as the foundation for effective prospecting, relationship-building, and pipeline expansion.

The strength of such a CRM lies in its ability to facilitate a multi-touch sales journey. Simply sending a single cold email and hoping for the best is no longer sufficient. With the right CRM, you can effortlessly track, manage, and engage prospects across various channels:

• Initiate conversations on LinkedIn. Connect, comment, and establish rapport where your buyers are already active.
• Follow up through emails or calls. Your CRM preserves context, ensuring each interaction feels personalized.
• Foster relationships over time. By synchronizing LinkedIn activity, you'll know precisely when to engage and when to close.

In 2025, success belongs to the teams that connect with prospects where they spend their time online. LinkedIn is the hub of business interactions. Without a CRM specifically designed to harness its full potential, every outreach effort will become slower, less targeted, and increasingly difficult to scale.

What is folk CRM?

folk CRM serves as the sales assistant your team always needed, seamlessly integrating one-click LinkedIn capture, contact enrichment, and messaging with automated email and WhatsApp workflows. With folkX, you can interact with contacts directly on LinkedIn without leaving your browser, while built-in automations manage data entry and set follow-up reminders. Simple, proactive, and fully integrated, folk CRM empowers you to cultivate meaningful relationships.

What is Close CRM?

Close CRM is specifically designed for inside sales, integrating calling, email, and automation into a single platform. Its built-in power dialer and workflow sequences enhance productivity and improve connection rates. With real-time reporting and customizable pipelines, Close empowers small teams to drive consistent revenue growth.

Feature comparison of folk CRM and Close CRM

AI Follow-ups

folk CRM simplifies capturing LinkedIn profiles with its Chrome extension, folkX. While browsing LinkedIn, a button appears on each profile, enabling you to instantly import the contact into your CRM, complete with their name, job title, company, and profile URL. This feature supports both individual and bulk captures, eliminating the tedious copy-pasting and streamlining LinkedIn prospecting.

In contrast, Close CRM lacks a native LinkedIn profile capture option. If you discover a prospect on LinkedIn, you'll have to manually copy their information into Close or use an external tool like Surfe or Leadjet. Close does not provide a Chrome extension that interacts with LinkedIn or adds buttons to profiles, resulting in extra steps for sales reps who depend on LinkedIn for lead generation, particularly in outbound-focused workflows.

Automated Contact Enrichment

Folk CRM streamlines the process of lead enrichment by automatically enhancing LinkedIn contacts as soon as they are added! The tool gathers public information such as job role, company name, LinkedIn profile link, and company domain. Moreover, by connecting enrichment tools or APIs, you can seamlessly add any missing emails or phone numbers directly within the contact record. This integrated enrichment significantly accelerates the lead qualification process, eliminating the need for manual updates or reliance on external tools.

In contrast, Close CRM does not enrich leads with LinkedIn data; it lacks integration with LinkedIn Sales Navigator and does not automatically sync job titles or profile links. Although Close can connect with third-party data providers, none have direct links to LinkedIn. This means that if you capture a lead from LinkedIn, you'll have to manually update the CRM fields or utilize external enrichment tools outside of Close.

Smart Fields

Close currently does not support message templates for LinkedIn DMs. While you can create email and call scripts within the platform, these templates aren't accessible for use on LinkedIn. Unfortunately, there’s no built-in feature to retrieve templates when composing a message on a profile. To maintain consistent messaging during your LinkedIn outreach, you’ll need to resort to manual copy-pasting — a method that not only slows down your reps but also leads to inconsistencies.

AI-Powered Message & Sequence Generation

Close CRM lacks the capability to track LinkedIn activity, meaning messages, connection requests, and DMs sent via LinkedIn do not appear in the contact timeline. While Close excels in managing email and calling workflows, it completely omits LinkedIn from its tracking features. Consequently, representatives are required to manually log their activities to gain a comprehensive view of prospect interactions. For businesses that rely heavily on LinkedIn as a vital communication channel, this absence of visibility can pose significant challenges.

Next Best Action

folkX, the Chrome extension for folk CRM, seamlessly integrates with LinkedIn, enabling you to capture leads, enrich contact information, view past interactions, and send messages—all without leaving the LinkedIn platform. Tailored for relationship-driven workflows, it transforms your browser into a prospecting powerhouse for anyone serious about LinkedIn outreach.

In contrast, Close CRM lacks a Chrome extension for LinkedIn and primarily focuses on email, calls, and tasks rather than social prospecting. There’s no Close overlay available while browsing LinkedIn, making it impossible to capture or interact with leads directly from the browser. To streamline your workflow across both platforms, you’ll need to supplement it with an external extension to bridge the gap.

Conclusion

When deciding between folk CRM and Close CRM, consider their core functionalities: Close CRM excels in integrated calling and email automation for inside sales. In contrast, folk CRM is tailored for LinkedIn, offering seamless lead capture, automated contact enrichment, and LinkedIn-specific workflows. For those focused on maximizing LinkedIn interactions, folk CRM stands out as an exceptional alternative, streamlining the process of nurturing relationships and accelerating the sales cycle.

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