LinkedIn has evolved beyond a mere networking platform: It's now the largest B2B sales battlefield.

Selecting the right CRM can be the defining factor between dominating your pipeline and getting lost in the chaos. When comparing folk CRM with Clarify, the crucial consideration goes beyond just features; it’s about which platform provides the smartest advantage for building relationships, tracking engagement, and converting LinkedIn conversations into successful deals.

While both folk CRM and Clarify are strong contenders, if you're looking for a CRM designed specifically for LinkedIn workflows, folk CRM frequently sets the standard.

Why a CRM for LinkedIn Is Essential in 2025

LinkedIn has become the nerve center of B2B sales. By 2025, almost every key decision-maker you aim to connect with will be active there—sharing insights, engaging with peers, and making real-time purchasing decisions. If your sales strategy isn’t fine-tuned for LinkedIn, you’re leaving valuable opportunities untapped. A CRM tailored for LinkedIn is no longer just a luxury; it’s the backbone of effective prospecting, relationship-building, and pipeline expansion.

The true power lies in its ability to facilitate a multi-touch sales journey. Simply sending a cold email and hoping for a response is no longer sufficient. With the right CRM, you can effortlessly track, manage, and engage prospects across various channels:

• Initiate conversations on LinkedIn. Connect, comment, and cultivate familiarity where your buyers are already active.
• Follow up through email or calls. Your CRM preserves context, ensuring every touchpoint feels personalized.
• Nurture relationships over time. By syncing LinkedIn activity, you can pinpoint the right moments to engage or close.

In 2025, the teams that succeed will be those that connect with prospects in their online environment. LinkedIn is where business transpires. Without a CRM specifically designed to harness its full potential, every outreach effort becomes slower, less targeted, and increasingly difficult to scale.

What is folk CRM?

folk CRM serves as the sales assistant your team has always needed, seamlessly integrating one-click LinkedIn capture, enrichment, and messaging with automated email and WhatsApp workflows. With folkX, you can engage contacts directly on LinkedIn without leaving your browser, while built-in automations take care of data entry and follow-up reminders. It's simple, proactive, and fully integrated, allowing folk CRM to liberate your focus for building genuine relationships.

What is Clarify?

Clarify is an AI-driven CRM designed to expedite LinkedIn prospecting and networking for sales teams. It features a Chrome extension that enables you to capture and enrich contact details from LinkedIn profiles with just one click, automatically importing new prospects into Clarify. Its AI analyzes your LinkedIn interactions, suggesting optimal outreach times to maximize response rates. Additionally, Clarify offers intelligent follow-up suggestions based on previous conversations, allowing you to maintain engaging threads effortlessly.

Feature comparison of folk CRM and Clarify

AI Follow-ups

folk CRM simplifies LinkedIn profile capturing with its Chrome extension, folkX. While browsing LinkedIn, a button appears on each profile, enabling you to swiftly import the contact into your CRM, complete with their name, job title, company, and profile URL. This feature supports both individual and bulk captures, eliminating the hassle of copy-pasting and streamlining LinkedIn prospecting.

Similarly, LinkedIn Profile Capture in Clarify uses the Chrome extension to allow users to create or update contact records directly from LinkedIn profiles. As they browse, representatives can quickly add contacts to Clarify and connect them to the appropriate company. Essential profile information is transferred into the CRM automatically, rather than being copied manually, ensuring that LinkedIn sourcing is integrated with structured records suitable for lists, filters, and pipelines.

Automated Contact Enrichment

folk CRM enriches LinkedIn leads automatically as soon as they're added! The tool retrieves public information like role, company, LinkedIn profile link, and even company domain. Additionally, by connecting enrichment tools or APIs, you can seamlessly add missing emails or phone numbers directly within the contact record. This built-in enrichment significantly accelerates the lead qualification process without the need for manual effort or external tools.

LinkedIn Lead Enrichment in Clarify aims to transform captured profiles into actionable CRM contacts. When a user saves a LinkedIn profile via the extension, Clarify automatically creates or updates the record with essential identity and company details derived from the profile. This process minimizes manual edits for fields like name, role, and employer, providing sales teams with cleaner LinkedIn-sourced data for more effective outreach and follow-up.

Smart Fields

LinkedIn Message Templates aren't directly managed within Clarify. Typically, teams create and organize these templates in specialized outbound or social selling tools, with Clarify serving as the primary CRM. The contact and deal information stored in Clarify can be utilized to personalize messages when composing them in external tools, allowing Clarify to remain focused on data and pipeline management rather than complete LinkedIn messaging automation.

AI-Powered Message & Sequence Generation

LinkedIn Engagement Tracking in Clarify relies on integrations and workflows that funnel activity data into the CRM. When LinkedIn messages or events are sent to Clarify, they are displayed alongside emails, meetings, and other interactions in the contact timeline. This allows reps to easily view who has been contacted on LinkedIn and the timing of those interactions. Clarify organizes this history without taking the place of specialized tools designed for daily LinkedIn messaging.

Next Best Action

folkX, the Chrome extension tailored for folk CRM, seamlessly integrates with LinkedIn, enabling you to effortlessly capture leads, enrich contact details, review past interactions, and send messages—all without leaving the platform. It's crafted specifically for relationship-driven workflows, transforming your browser into a prospecting powerhouse for those serious about LinkedIn outreach.

This Chrome extension serves as the primary link between Clarify and the LinkedIn interface, allowing users to capture prospects directly from their profile pages and transfer the data to Clarify in a single step. Contacts created through this method are automatically populated with essential fields, minimizing the need for manual data entry. The extension is designed for simple, one-by-one profile capture into Clarify, rather than bulk operations.

Conclusion

Selecting the right CRM is crucial for maximizing LinkedIn's potential in B2B sales. Clarify excels in AI-driven prospecting and automated follow-ups, enhancing engagement strategies. In contrast, folk CRM stands out with its seamless LinkedIn integration, one-click profile capture, and automated contact enrichment, making it a superior choice for relationship-driven sales. If your team prioritizes LinkedIn workflows, folk CRM is the ideal alternative that empowers you to build genuine connections and streamline the prospecting process.

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