Discover folk - the CRM for people-powered businesses
LinkedIn has evolved beyond a simple networking platform: It stands as the largest B2B sales battlefield.
Selecting the right CRM can determine whether you conquer your pipeline or fade into obscurity. When comparing Copper CRM and Close CRM, the crucial question isn't solely about features; it's about which platform offers you the strategic advantage in nurturing relationships, tracking engagement, and converting LinkedIn discussions into closed deals.
Both Copper CRM and Close CRM have their strengths, but if you're seeking a CRM specifically designed for LinkedIn workflows, folk CRM frequently sets a new standard.
Why a CRM for LinkedIn Is Essential in 2025
LinkedIn has become the nerve center of B2B sales. By 2025, nearly every decision-maker you aim to connect with will be there, sharing insights, engaging with peers, and making immediate purchasing decisions. If your sales strategy isn't tailored for LinkedIn, you're missing out on valuable opportunities. A CRM designed for LinkedIn is no longer just a luxury; it's the foundation for effective prospecting, relationship-building, and pipeline expansion.
The true power lies in crafting a multi-touch sales journey. Simply sending one cold email and hoping for a response is outdated. With the right CRM, you can track, manage, and engage prospects effortlessly across various channels:
- Initiate conversations on LinkedIn. Connect, comment, and build rapport where your buyers already engage.
- Follow up through email or calls. Your CRM preserves context, ensuring each interaction feels personalized.
- Foster relationships over time. By syncing LinkedIn activities, you can discern the optimal moments to engage or close deals.
In 2025, the winning teams will be those that connect with prospects in their online habitats. LinkedIn is where business transpires. Lacking a CRM that fully harnesses its capabilities means every outreach effort becomes slower, less focused, and increasingly difficult to scale.
What is Copper CRM?
Copper CRM is specifically designed for Google Workspace users, seamlessly integrating with Gmail and Google Calendar. It streamlines data entry while providing essential contact insights right in your inbox. With an easy setup and straightforward analytics, Copper enhances relationship management efficiency.
What is Close CRM?
Close CRM is designed for inside sales, bringing together calling, email, and automation into a single platform. Its built-in power dialer and sequence workflows enhance productivity and improve connection rates. With real-time reporting and customizable pipelines, Close empowers small teams to consistently drive revenue growth.
Feature comparison of Copper CRM and Close CRM
AI Follow-ups
Copper CRM allows users to capture LinkedIn profiles with just one click, but this is only possible through third-party extensions such as LinkCopper or Surfe. These tools are officially supported and facilitate the addition of LinkedIn profiles into Copper by simply clicking a button on the profile page. While Copper does not feature native LinkedIn capture, it effectively utilizes these integrations to enhance lead import workflows on social platforms.
On the other hand, Close CRM does not provide native LinkedIn profile capture capabilities. If you discover a prospect on LinkedIn, you'll need to either manually enter their information into Close or use an external tool like Surfe or Leadjet. Close lacks a Chrome extension that interacts with LinkedIn or overlays buttons on profiles, which adds extra steps for representatives who depend on LinkedIn as a key lead source, particularly in outbound-heavy workflows.
Automated Contact Enrichment
Copper does not automatically enrich contact leads with LinkedIn data. Instead, all enhancements that include job titles, profile URLs, emails, or phone numbers are managed solely through tools like Surfe or LinkMatch. Copper’s internal engine relies on data from Gmail or websites, not LinkedIn; thus, any enrichment based on LinkedIn will require an external integration.
Similarly, Close CRM does not enrich leads with LinkedIn data. There is no integration with LinkedIn Sales Navigator, nor is there an automatic sync for job titles or profile links. While Close can connect with third-party data providers, none of these are directly linked to LinkedIn. Therefore, if you capture a lead from LinkedIn, you will have to manually update the CRM fields or utilize enrichment tools outside of Close.
Smart Fields
folk CRM captures your LinkedIn activity right in the contact’s timeline, offering complete visibility into your interactions. Whether you’ve sent a DM, followed up, or reconnected, everything is recorded in one place. When combined with email and WhatsApp tracking, you gain a cohesive engagement history for each lead, reducing guesswork and enhancing your follow-up strategy.
However, Close does not support message templates for LinkedIn DMs. While you can create email and call scripts within the platform, none are accessible for LinkedIn messaging. This means you can't easily pull up templates while composing a message on a profile. To scale your LinkedIn outreach with consistent messaging, you'll need to rely on manual copy-pasting, which can slow down your reps and lead to inconsistencies.
AI-Powered Message & Sequence Generation
folk CRM tracks your LinkedIn activities within the contact's timeline, providing you with complete visibility over your interactions. From direct messages and follow-ups to later reconnections, everything is documented in one centralized location. When combined with email and WhatsApp tracking, you gain a cohesive engagement history for each lead, resulting in reduced guesswork and enhanced control over your follow-up strategy.
In contrast, Close CRM does not track LinkedIn activities; messages, connection requests, and DMs sent through LinkedIn are not recorded in the contact timeline. While Close excels in email and calling workflows, LinkedIn interactions fall completely outside its tracking capabilities. As a result, representatives are required to log activities manually to gain a comprehensive view of prospect interactions. For companies that rely on LinkedIn as a vital channel, this lack of visibility can pose a significant hurdle.
Next Best Action
Copper’s official Chrome extension seamlessly integrates with the web, including LinkedIn, allowing you to view and update leads, log notes, and manage deals directly within your browser. However, it lacks dedicated LinkedIn capture or enrichment features, which are only available through external plugins like Surfe or LinkMatch, rather than Copper's native extension.
On the other hand, Close CRM does not offer a Chrome extension for LinkedIn. Its focus lies primarily on email, calls, and tasks, rather than social prospecting. Consequently, there’s no Close overlay while browsing LinkedIn, nor is there a way to capture leads or engage with them directly from the browser. To streamline your workflow across both platforms, you will need to incorporate an external extension to bridge this gap.
folk CRM: The Ultimate CRM Alternative for LinkedIn!
folk is the sales assistant every team has been waiting for. Designed to be simple, integrated, and proactive, this CRM handles repetitive tasks, allowing your reps to concentrate on what truly matters: building authentic relationships on LinkedIn and beyond. With an impressive 4.5/5 rating on G2, folk is recognized as one of the most trusted AI-powered CRMs for lean and ambitious teams.
Specifically built for startups, agencies, and sales-driven teams, folk makes AI practical, efficient, and easy to manage, enabling you to convert LinkedIn connections into qualified opportunities faster while maintaining an effortless workflow.
1. Instant LinkedIn Prospect Capture with the folkX Extension
Prospecting on LinkedIn can be time-consuming, but folk simplifies the process. With the folkX Chrome extension, you can effortlessly capture leads from LinkedIn or Sales Navigator and add them to your CRM with just one click. Whether saving a single profile or hundreds from a filtered search, every detail is automatically imported into your database, including names, job titles, companies, and emails.
Say goodbye to copy-pasting and juggling multiple spreadsheets. Your entire prospect list is neatly organized in one place, fully synced with your workflows, allowing your team to move quickly and focus on converting connections into opportunities instead of wasting hours on manual data entry!
2. Smart Data Enrichment and Always-Clean Contact Profiles
Reaching out to decision-makers is only effective with complete and accurate data. folk removes the hassle of tedious research by automatically enriching your LinkedIn contacts with verified emails, company details, phone numbers, and roles. With just one click, you gain everything necessary to personalize your outreach and initiate meaningful conversations.
The platform also employs intelligent deduplication to maintain a clean and reliable database, even when multiple team members add the same contacts. Instead of wasting time managing messy spreadsheets or guessing lead ownership, folk ensures your data remains organized and up to date, making every LinkedIn outreach relevant and impactful.
3. Personalized LinkedIn Outreach with AI-Generated Message Templates
folk revolutionizes your approach to prospects on LinkedIn by providing AI-powered message templates directly in the LinkedIn inbox. When you initiate a conversation, you instantly receive smart suggestions for connection requests, follow-ups, and outreach messages tailored to your prospect’s profile and context.
You can edit and personalize these messages before sending them manually, ensuring compliance with LinkedIn’s policies. No risky automation or copy-pasting between tools is required; everything occurs where the conversation begins, making your outreach quicker, more relevant, and significantly more natural.
Summary: folk CRM's LinkedIn Features
- Instantly capture leads with the folkX Chrome extension, importing LinkedIn and Sales Navigator profiles in one click, with every detail automatically organized in your CRM.
- Effortlessly enrich contact data by retrieving verified emails, company details, and roles, while keeping your database clean and accurate through smart deduplication.
- Send smarter LinkedIn messages using AI-powered templates directly in the LinkedIn inbox, allowing for faster and more personalized outreach without relying on risky automation!
Conclusion
When weighing Copper CRM and Close CRM for LinkedIn strategies, Copper shines for Google Workspace integration and streamlined relationship management, while Close excels in inside sales with its automation features. However, for a CRM tailored explicitly for LinkedIn, folk CRM stands out as a superior alternative. It facilitates instant lead capture, smart data enrichment, and AI-generated message templates, ensuring your outreach is efficient, personalized, and impactful.
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Discover folk CRM - Like the sales assistant your team never had