LinkedIn has evolved beyond a simple networking platform: It's now the largest B2B sales battlefield.

Selecting the right CRM can determine whether you excel in your pipeline or become overwhelmed by the competition. In the debate of Copper CRM vs Clarify, the critical consideration goes beyond features; it revolves around which platform offers the most strategic advantage for cultivating relationships, monitoring engagement, and converting LinkedIn interactions into closed deals.

While Copper CRM and Clarify have their strengths, if you're looking for a CRM tailored specifically for LinkedIn workflows, folk CRM frequently sets a new standard.

Why a CRM for LinkedIn Is Essential in 2025

LinkedIn has become the nerve center of B2B sales. By 2025, almost every key decision-maker you want to connect with will be active there—sharing insights, engaging with peers, and making real-time purchasing decisions. If your sales strategy isn't optimized for LinkedIn, you're missing out on valuable opportunities. A CRM designed for LinkedIn is no longer a luxury; it's fundamental for efficient prospecting, relationship-building, and pipeline expansion.

The power lies in creating a multi-touch sales journey. One-off cold emails are no longer effective. With the right CRM, you can seamlessly track, manage, and engage prospects across various channels:

• Initiate the conversation on LinkedIn. Connect, comment, and foster familiarity where your buyers are active.
• Follow up through email or calls. Your CRM maintains context, ensuring that every interaction feels personalized.
• Grow relationships over time. By syncing LinkedIn activities, you’ll know exactly when to engage and when to move towards closing.

In 2025, success will go to teams that engage prospects where they are most active online. LinkedIn is the hub of business activity. Without a CRM designed to maximize its potential, every outreach effort becomes slower, less focused, and more challenging to scale.

What is Copper CRM?

Copper CRM is designed specifically for Google Workspace users, seamlessly integrating with Gmail and Google Calendar. It streamlines data entry and provides relevant contact insights directly within your inbox. With its straightforward setup and intuitive analytics, Copper enhances relationship management efficiency.

What is Clarify?

Clarify is an AI-driven CRM designed to facilitate faster LinkedIn prospecting and networking for sales teams. Its Chrome extension enables you to capture and enrich contact details directly from LinkedIn profiles with a single click, automatically integrating new prospects into Clarify. The AI analyzes your LinkedIn interactions, recommending the best times to reach out for maximum response rates. Additionally, Clarify offers smart follow-up suggestions based on previous conversations, helping you maintain engaging threads effortlessly.

Feature comparison of Copper CRM and Clarify

AI Follow-ups

Copper CRM allows users to capture LinkedIn profiles with a single click, but this functionality is limited to third-party extensions like LinkCopper or Surfe. These officially supported tools enable users to seamlessly add LinkedIn profiles to Copper by clicking a button on the profile page. While Copper itself lacks native LinkedIn capture features, it effectively utilizes these integrations to facilitate lead import workflows across social platforms.

In Clarify, LinkedIn profile capture relies on a Chrome extension that enables users to create or update people records directly from LinkedIn profiles. While browsing, representatives can quickly add a contact to Clarify and associate them with the appropriate company. This process transfers key profile information into the CRM automatically, eliminating the need for manual copying and ensuring that LinkedIn sourcing is connected to structured records that are usable in lists, filters, and pipelines.

Automated Contact Enrichment

Copper does not automatically enrich contact leads with LinkedIn data; this task is solely managed by tools like Surfe or LinkMatch. Copper’s own engine utilizes data from Gmail or websites, but not from LinkedIn, meaning any enrichment based on LinkedIn information necessitates an external integration.

Clarify's LinkedIn Lead Enrichment is designed to transform captured profiles into actionable CRM contacts. When a user saves a LinkedIn profile via the extension, Clarify creates or updates the record with essential identity and company details derived from the profile. This process aims to minimize manual adjustments to fields such as name, role, and employer, providing sales teams with cleaner, LinkedIn-sourced data for their outreach and follow-up efforts.

Smart Fields

folk CRM monitors your LinkedIn interactions within the contact timeline, providing complete visibility into your engagement history. Whether you've sent a DM, followed up, or reconnected, every action is recorded in one centralized location. When combined with email and WhatsApp tracking, you gain a comprehensive view of each lead's interaction history, leading to less guesswork and greater control over your follow-up strategy.

LinkedIn Message Templates aren't natively managed within Clarify; instead, teams typically create and organize them using dedicated outbound or social selling tools, while Clarify serves as the primary CRM. You can leverage contact and deal data stored in Clarify to personalize messages drafted in external platforms, allowing Clarify to maintain its focus on data and pipeline management rather than full LinkedIn messaging automation.

AI-Powered Message & Sequence Generation

folk CRM tracks your LinkedIn activity within the contact's timeline, providing complete visibility into your interactions. Whether you've sent a DM, followed up, or reconnected later, everything is logged in one location. When combined with email and WhatsApp tracking, you receive a cohesive engagement history for each lead, resulting in less guesswork and greater control over your follow-up strategy.

LinkedIn Engagement Tracking in Clarify relies on integrations and workflows that funnel activity data into the CRM. As LinkedIn messages or events are sent to Clarify, they appear alongside emails, meetings, and other touchpoints in the contact timeline. This allows representatives to easily review who has been contacted on LinkedIn and when, while Clarify organizes this history without replacing the specialized tools used for daily LinkedIn messaging.

Next Best Action

Copper’s official Chrome extension seamlessly integrates with the web, including LinkedIn. It enhances your browsing experience by allowing you to view and update leads, as well as log notes or deals directly within your browser. However, it lacks dedicated features for capturing or enriching LinkedIn data; those capabilities are available only through external plugins like Surfe or LinkMatch, not through Copper's native extension.

The Chrome Extension for LinkedIn serves as a crucial link between Clarify and LinkedIn. It enables users to capture prospects straight from profile pages and transfer the data into Clarify effortlessly. Contacts created in this manner automatically populate essential fields in the CRM, reducing the need for manual data entry. The extension is tailored for easy, individual capture of LinkedIn profiles into Clarify, rather than handling bulk operations.

folk CRM: The Ultimate CRM Alternative for LinkedIn!

folk is the sales assistant your team has been eagerly awaiting. Crafted to be simple, integrated, and proactive, this CRM handles repetitive tasks, allowing your reps to concentrate on what truly matters: fostering genuine relationships on LinkedIn and beyond. With an impressive 4.5/5 rating on G2, folk stands out as one of the most reliable AI-driven CRMs for ambitious and lean teams.

Specifically designed for startups, agencies, and sales-focused teams, folk makes AI practical, efficient, and easy to handle. It accelerates the process of turning LinkedIn connections into qualified opportunities while ensuring your workflow remains seamless.

1. Instant LinkedIn Prospect Capture with the folkX Extension

Prospecting on LinkedIn can be time-consuming, but folk simplifies it. With the folkX Chrome extension, capturing leads from LinkedIn or Sales Navigator is a breeze—add them directly to your CRM with just one click. Whether you're saving a single profile or hundreds from a filtered search, every detail is automatically imported into your database, including names, job titles, companies, and emails.

Say goodbye to copy-pasting and juggling multiple spreadsheets. Your entire prospect list is neatly organized in one space, fully synced with your workflows, enabling your team to move swiftly and focus on converting connections into opportunities rather than spending hours on manual data entry!

2. Smart Data Enrichment and Always-Clean Contact Profiles

Engaging with decision-makers is only effective when your data is complete and accurate. folk streamlines this process by automatically enriching your LinkedIn contacts with verified emails, company information, phone numbers, and roles. With just one click, you receive everything you need to tailor your outreach and initiate meaningful conversations.

The platform also employs intelligent deduplication, keeping your database clean and reliable, even as multiple team members add the same contacts. Rather than spending time managing messy spreadsheets or figuring out lead ownership, folk ensures your data remains organized and current, making every LinkedIn outreach relevant and impactful.

3. Personalized LinkedIn Outreach with AI-Generated Message Templates

folk revolutionizes your approach to prospects on LinkedIn by providing AI-powered message templates right within the LinkedIn inbox. When you initiate a conversation, you immediately see intelligent suggestions for connection requests, follow-ups, and outreach messages tailored to your prospect’s profile and context.

You can easily modify and personalize these messages before sending them manually, ensuring full compliance with LinkedIn’s policies. No risky automation, no more copy-pasting between tools—everything takes place right where the conversation begins, making your outreach faster, more pertinent, and significantly more natural.

👉 Try folk CRM for free

Summary: Key Features of folk CRM for LinkedIn

• Instantly capture leads with the folkX Chrome extension, importing LinkedIn and Sales Navigator profiles in one click, with all details automatically organized in your CRM.
• Effortlessly enrich contact data by retrieving verified emails, company details, and roles while maintaining a clean and accurate database through smart deduplication.
• Send smarter LinkedIn messages using AI-generated templates directly within the LinkedIn inbox, enabling faster personalization of outreach without the risks of automation!

Conclusion

When comparing Copper CRM and Clarify, Copper excels in its integration with Google Workspace, making relationship management efficient, while Clarify leverages AI for faster LinkedIn prospecting and smart follow-ups. However, for a CRM specifically optimized for LinkedIn, folk CRM shines as a superior alternative. It offers instant lead capture, smart data enrichment, and AI-generated message templates, streamlining outreach and enabling sales teams to convert connections into valuable opportunities seamlessly.

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