July 26, 2023

Find the Best Lightweight CRM Software for Your Business in 2023

Discover folk - the CRM for people-powered businesses

Customer relationships are vital to the success of any business. Making CRM software an indispensable tool for managing customer interactions and nurturing leads.

But for small businesses and startups with limited budgets and resources, finding the perfect CRM solution can be quite a challenge. Enter lightweight CRM software – designed specifically to cater to the needs of small businesses, offering user-friendly interfaces, essential features, and cost-effective solutions for managing customer relationships.

This blog post aims to help you understand what lightweight CRM software is, introduces the top solutions available in 2023, and guides you through the process of choosing the right CRM for your business. With the right CRM, you’ll be able to enhance your customer relationships, streamline your sales processes, and grow your business efficiently.

Short Summary

  • Lightweight CRM software offers tailored solutions for small businesses and start-ups to manage customer relationships, nurture leads, and organize sales operations.
  • Consider contact management, integrations, pipeline visualization & email marketing capabilities when choosing a lightweight CRM solution.
  • Benefits of using lightweight CRMs include improved collaboration, streamlined processes & cost savings. Integrate with other business tools to maximize performance.

Understanding Lightweight CRM Software

Lightweight CRM software provides small businesses and new start-ups, including small business owners, with the ability to efficiently manage customer relationships, nurture promising leads, and organize their sales operations. It is a tailored solution specifically designed to meet the needs of small business owners. These CRM solutions are designed to provide small businesses and startups with user-friendly interfaces, essential features, and cost-effective business solutions for managing customer relationships.

Some of the key features included in lightweight CRM software are contact management, integrations, pipeline visualization, email marketing, social CRM, omnichannel CRM, user-friendliness, cloud-based systems, and cost-effective pricing. These features make it suitable for sales teams, allowing them to focus on building and maintaining strong business relationships with their customers.

The advantages of utilizing lightweight CRM software for small businesses include reduced initial expenses, enhanced scalability and adaptability, quicker adoption, improved quality and functionality, and the ability to move quickly and adjust as required. By offering a tailored solution for small businesses, lightweight CRM software ensures that you can effectively manage your customer relationships without the need for a complex and expensive CRM system.

Top Lightweight CRM Solutions in 2023

In 2023, there are several lightweight CRM solutions that stand out, including Hubspot CRM. These solutions comprise folk.app, Salesmate CRM, Mixmax, Pipedrive, Zoho CRM, and Streak. All of these solutions have their merits, making them ideal for businesses of all sizes. Each of these CRM solutions offers unique features and benefits tailored to meet the needs of small businesses and startups. Ensuring a seamless and efficient approach to managing customer relationships is key to success in this competitive market.

folk: a powerful, simple CRM system.

folk is a user-friendly, simple CRM system that provides contact management and team collaboration capabilities, specifically designed for small teams. Among its features, folk offers a Prospector engine, contact action lists, and social tracking features. It pulls in all relevant information about your contacts, such as work experience, and displays it in a concise summary with an overview of the contact’s bio, work, and areas of influence.

folk provides several advantages for small teams. Its lightweight nature and user-friendly interface make it easy to adopt and customize according to your specific requirements. Moreover, folk is cost-effective and integrates with other business tools, ensuring that your team can work efficiently and effectively while managing customer relationships.

folk also offers a specific template for people looking for a lightweight CRM Learn more about folk here.

Finally, an intelligent CRM

Salesmate CRM

Salesmate CRM is a comprehensive CRM solution offering sales automation, pipeline management, and reporting capabilities for growing businesses and their sales team. Some of its features include built-in phone with complimentary monthly calling credits, texting, and email-sending directly from the web app, leads as companies instead of contacts, time-based workflows, some chatbot tools, and advanced metric reporting.

Salesmate CRM offers the Growth plan at $15 (with up to 3 users free of charge), the Pro plan at $39 per month, and the Enterprise plan at $69. Additionally, Salesmate CRM provides integrations with calendars, email marketing software, and tools such as DocuSign, as well as payment gateways including Authorize.net, PayPal, and Stripe.

Learn more about Salesmate here.

Salesmate Software Reviews, Demo & Pricing - 2023


Mixmax is an email communication and sales productivity application designed to facilitate businesses in converting prospects into customers via 1-to-1 communication. This sales engagement platform assists businesses in tracking emails, engaging with customers, and conducting surveys via a unified platform. Integrating email and sales experience into a single, smart inbox or centralized dashboard view comes with many advantages. Users can easily manage their daily communications and tasks without having to switch to a different CRM tool. Mixmax provides email tracking, scheduling, and automation features that are ideal for sales and outreach teams. Plans for SMBs start from $29 per user per month.

Learn more about Mixmax here.

Mixmax for Google Chrome


Pipedrive is a well-known lightweight CRM that boasts an aesthetically pleasing UI, a customizable chatbot for lead generation, proactive deal-tracking capabilities, and synchronization of schedules across devices. Pipedrive starts from $14.90/month/user. Additional features such as LeadBooster and Web Visitors are available for $32.50/month/company and $41/month/company, respectively. This CRM solution is particularly well-suited for deal-driven sales teams.

However, there are some disadvantages to using Pipedrive CRM. Its team collaboration toolkit is not as comprehensive as other applications with more dedicated collaboration features, and the team goal tracking tool could be more interactive. Additionally, Pipedrive does not provide as much customization and third-party integrations as some of its competitors.

Learn more about Pipedrive here.

Sales CRM & Pipeline Management Software | Pipedrive

Zoho CRM

Zoho CRM is a versatile and scalable CRM solution that offers a wide range of features, including AI-powered analytics and a user-friendly interface. It's a comprehensive platform that combines sales, marketing, help desk, social, projects, and other channels into one platform. Zoho CRM has added two new interesting features. Zia, an AI-powered analytics engine, and Canvas, a drag-and-drop interface editor. Both of them look to simplify CRM processes. The leads module in Zoho CRM Plus enables reps to focus on qualifying people from various sources. The Zoho CRM Plus plan starts at $57/month/user.

Learn more about Zoho CRM here.

Zoho CRM - CloudTalk


Streak is a cloud-based customer relationship management (CRM) solution that provides small to large enterprises with the ability to manage projects and fundraising campaigns through Gmail and Google Calendar. Streak includes contact management, email tracking, collaboration, and project management features and offers integrations with other widely used tools like Google Calendar, Google Drive, and Slack. Plans start from $49 per user per month.

Learn more about Streak here.

Streak - CRM for Gmail

HubSpot CRM

HubSpot is known for their generous free plan. Making it a favourite amongst small business owners. They provides small businesses with basic features of a CRM such as contact management, mail merge and sales pipeline management. However, new users  often complain about the steep learning curve they have to go through because of its clunky user experience. And thanks to its steep price plans, many users tend to look for alternatives once they are ready to scale.

Learn more about HubSpot here or compare it with folk here.

Key Features to Look for in Lightweight CRM Software

When selecting the ideal lightweight CRM software for your business, it’s important to consider key features such as contact management, integrations, pipeline visualization, and email marketing capabilities. These features can greatly enhance the functionality and efficiency of your CRM solution, ensuring that you can effectively manage your customer relationships and grow your business.

Contact management

Contact management is a crucial feature in CRM software, allowing for centralized storage and easy access to customer information. A well-designed contact management system can help you improve your customer relationships, streamline your sales processes, and increase the overall efficiency of your business.

It can help you keep track of customer data, such as contact information, phone numbers, and email addresses.


Integrations with other business tools and platforms can enhance the functionality and efficiency of a lightweight CRM solution. By connecting your CRM software with other applications, such as email, calendar, and project management platforms, you can ensure seamless data sharing across systems and optimize your workflows.

This can help streamline processes, reduce manual data entry, and improve collaboration between teams.


Pipeline visualization helps businesses manage and track their sales process, ensuring deals move smoothly through the sales funnel. A clear and visually appealing pipeline view can provide valuable insights into the progress of your sales opportunities and help you make informed decisions about your sales strategy, ultimately optimizing your sales pipeline.

By understanding the progress of each deal, you can identify areas of improvement and take action to optimize.

Email marketing

Email marketing features in CRM software enable businesses to create, send, and track targeted email campaigns for improved customer engagement. By integrating marketing automation with your CRM solution, you can effectively nurture leads, increase conversions, and maintain strong customer relationships.

Benefits of Using Lightweight CRM Software

There are several benefits to using lightweight CRM software. One significant advantage is improved collaboration between team members, as lightweight CRM solutions often offer intuitive user interfaces and easy-to-use features that promote teamwork and communication. Additionally, lightweight CRM software can help streamline your business processes, allowing your team to work more efficiently and focus on building strong customer relationships.

Another benefit of using lightweight CRM software is the potential for increased sales. By providing essential tools for managing customer relationships, nurturing leads, and tracking sales opportunities, lightweight CRM solutions can help your business grow and succeed in today’s competitive market.

Finally, lightweight CRM software can offer cost savings compared to more complex CRM solutions. These savings can be particularly important for small businesses and startups with limited budgets, allowing them to invest in other critical areas of their business.

Integrating Lightweight CRM with Other Business Tools

Integrating lightweight CRM software with other business tools, such as project management software, can greatly enhance productivity and ensure seamless data sharing across systems. By connecting your CRM with other applications, such as email, calendar, and project management platforms, you can optimize your workflows and improve efficiency within your organization.

Some popular integrations for lightweight CRM solutions include calendars, help desk software, email clients, and e-commerce platforms. By linking all of your applications with your CRM, you can maximize performance and broaden the software’s capabilities, allowing your business to grow and thrive.

How to Choose the Right Lightweight CRM for Your Business

Choosing the right lightweight CRM for your business involves evaluating your specific needs, budget, and desired features. Start by understanding how your employees will utilize the software and consider what tools your team is currently using and what processes they follow. Utilize free trials when available and have colleagues from various departments test out the software to gain a comprehensive understanding of how the CRM functions.

In addition to evaluating the features offered by different CRM solutions, consider factors such as ease of use, scalability, and integration capabilities. A user-friendly CRM solution that can grow with your business and integrate with other tools will ensure long-term success and satisfaction.

Finally, consider the cost of the CRM solution and compare it to your budget. Keep in mind that some CRM vendors offer free plans, which can be an excellent starting point for small businesses and startups.


Now you know how lightweight CRM software offers an ideal solution for small businesses and startups looking to manage customer relationships, streamline sales processes, and grow their businesses. With a variety of top lightweight CRM solutions available in 2023, such as folk, Salesmate CRM, Mixmax, Pipedrive, Zoho CRM, and Streak, finding the perfect CRM for your business has never been easier.

By considering key features like contact management, integrations, pipeline visualization, and email marketing capabilities, and integrating your CRM with other business tools, you can maximize productivity and ensure seamless data sharing across systems. So take the time to evaluate your specific needs, budget, and desired features, and choose the right lightweight CRM solution that will help your business thrive and succeed in today’s competitive market.

Frequently Asked Questions

What is lightweight CRM?

Lightweight CRM is a customer relationship management tool specifically designed for small businesses and new start-ups. It simplifies the process of managing customer relationships, nurturing promising leads and organizing sales processes.

A Lightweight CRM Sheet Template is available to help get started quickly.

What is the simplest CRM to use?

folk is a user-friendly CRM system loved for its Notion-like design, making it one of the easiest to use in the market. It’s packed with powerful features and has a highly customizable interface making it easy for you to customize according to any specific needs. folk also has capacity to support multiple business functions from marketing to sales, recruitment and fundraising so you do not have to invest in multiple products.

What are the 3 types of CRM systems?

The three main types of CRM systems are collaborative, analytical, and operational.

What CRM software is best for a small startup?

For a small startup, the best CRM software options are Zoho CRM, Salesforce, Agile CRM, HubSpot, Salesflare, and Insightly. Each of these tools provides essential features for managing marketing, sales, customer service, and operations needs.

What is the worlds No 1 CRM tool?

Salesforce is the world’s No. 1 CRM tool, recognized as #1 for CRM Applications based on IDC 2022 Revenue Market Share Worldwide. It offers best-in-class applications that work together to meet all business requirements.

What is the main advantage of using lightweight CRM software over more complex CRM solutions?

Lightweight CRM software offers improved collaboration, streamlined processes, increased sales, and cost savings over more complex solutions, making it an attractive option.

It can help businesses of all sizes better manage customer relationships, streamline operations, and increase sales. It is also more cost-effective than more complex solutions, making it an attractive option for businesses looking to maximize their resources.