Discover folk - the CRM for people-powered businesses
A Framer website can look flawless and still leak revenue. The failure point is rarely design. It is what happens after a form submit: contact creation, deduplication, enrichment, assignment, follow-up timing, and pipeline visibility.
A CRM for Framer connects Framer leads to a structured sales workflow, keeps records clean as inbound grows, and turns every interaction into an actionable next step, without manual spreadsheets and “who owns this lead?” chaos.
What is Framer?
Framer is a no-code website builder for designing and publishing modern marketing sites and landing pages with built-in hosting.
Framer’s core capabilities:
- Visual design editor: precise layout control without hand-coding
- Reusable components: consistent sections across pages, faster production
- Responsive design: layouts adapt across devices without rebuilding
- Native hosting + publishing: integrated deploy workflow for fast updates
- Forms + embeds: lead capture and easy connections to analytics, automation, and CRM tools
Framer is typically used by product teams, startups, agencies, and growth/marketing teams shipping conversion-focused pages with fast iteration cycles.
Does Framer Have a CRM?
❌ Framer does not include a native CRM module for managing contacts, deals, tasks, and pipeline stages end to end. Framer focuses on the website layer: pages, publishing, performance, and lead capture.
Framer can still feed a CRM cleanly. Native forms can route submissions to email, Google Sheets, or webhooks, and marketplace plugins can connect custom forms to external tools. That covers capture and routing, not CRM fundamentals such as deduplication rules, enrichment, activity timelines, ownership, pipeline governance, forecasting, and sales workflows.
Why Framer Users Need a CRM in 2026?
Framer sites can capture demand fast. Revenue gets lost when lead handling stays manual and scattered across inboxes, spreadsheets, and DMs. A CRM for Framer is the system that turns inbound into consistent follow-up and trackable pipeline.
- Lead capture hygiene: every submission becomes a structured contact record, not an email thread
- Deduplication: multiple entries merge into one clean profile instead of duplicates
- Enrichment: missing company and role data gets filled to qualify faster
- Routing and ownership: leads get assigned automatically to the right person or team
- Pipeline execution: stages, next steps, and tasks keep deals moving consistently
- Activity context: emails, meetings, and notes stay attached to the right timeline
- Automation: workflows trigger tasks, follow-ups, and syncs without manual work
- Reporting: conversion rates and pipeline value become measurable and actionable
- And many for features and assets!
8 Best CRMs for Framer Users in 2026
1. folk CRM
Rating
⭐⭐⭐⭐⭐(G2)
Overview
folk is an AI CRM built for fast pipeline execution once leads start flowing from Framer pages. Contacts stay clean with enrichment and deduplication, then timelines keep email and relationship context attached to the right record. Pipelines and tasks make follow-up consistent across a team, while integrations keep Framer submissions moving into the database without manual cleanup.
Pros
- Strong contact hygiene (enrichment + dedup) for high-volume inbound
- Simple pipeline + tasks for consistent follow-up
- Works well with automation connectors for Framer-to-CRM workflows
Cons
- Advanced governance and deeper admin controls sit on higher tiers
- Not built for heavy marketing automation suites inside the CRM
Pricing
Starts at $20/member/month (billed annually)
2. HubSpot
Rating
⭐⭐⭐⭐⭐(G2)
Overview
HubSpot works well for Framer teams that want CRM plus marketing and reporting depth in one stack. Framer forms can route leads into HubSpot, then lists, pipelines, tasks, and automation keep follow-up consistent as inbound scales. The trade-off is cost creep when additional hubs, seats, and higher tiers become necessary for more advanced workflows.
Pros
- Strong all-in-one ecosystem for sales + marketing alignment
- Mature automation and reporting for inbound-driven teams
- Large integration ecosystem for form-to-CRM routing
Cons
- Pricing and complexity can ramp quickly as the stack grows
- Some core sales automation features sit behind higher tiers
Pricing
$15/seat/month (paid monthly, Starter)
3. Pipedrive
Rating
⭐⭐⭐⭐(G2)
Overview
Pipedrive is a sales-first CRM that fits Framer teams needing clear pipeline control and disciplined follow-up without heavy setup. It works best when the sales process is straightforward: capture leads from Framer, assign ownership, move deals through stages, and keep activity tracking tight. Integrations and automation connectors cover form-to-CRM routing, while the core UI keeps execution simple for SMB sales teams.
Pros
- Very strong pipeline visibility and deal progression
- Fast onboarding for small teams that need structure quickly
- Solid ecosystem for Framer form routing via integrations
Cons
- Advanced automation, enrichment, and governance are plan-dependent
- Less suited to complex RevOps models and deep object customization
Pricing
$14/seat/month (billed annually)
4. Attio
Rating
⭐⭐⭐⭐(G2)
Overview
Attio fits Framer teams that want a modern CRM with flexible data and clean workflows. It works well when inbound leads from Framer need to be organized beyond a simple pipeline: custom attributes, powerful views, segmentation, and relationship context that stays usable as the database grows. It is a strong option for startups and agencies that want control over the CRM model without moving into heavy enterprise suites.
Pros
- Flexible data model and highly customizable views
- Strong for relationship-driven selling and account context
- Modern UI that stays fast as teams scale
Cons
- Some capabilities are gated above entry tiers
- Often needs initial configuration to match a specific sales process
Pricing
$29/user/month (billed annually)
5. Close
Rating
⭐⭐⭐⭐(G2)
Overview
Close is built for high-velocity sales execution. It fits Framer teams that want leads from Framer pages to move fast through qualification and follow-up, with calling and email activity tied directly to the right lead and opportunity. Close works best when speed, volume, and daily rep workflow matter more than deep customization or complex RevOps modeling.
Pros
- Strong execution layer for fast follow-up (lead → activity → next step)
- Communication-centric workflow that reduces tab switching
- Good fit for SDR/AE teams running high outreach volume
Cons
- Less flexible for complex data models and custom objects
- Advanced reporting and automation depth depend on plan level
Pricing
$49/user/month (billed annually)
6. Copper
Rating
⭐⭐⭐⭐⭐(G2)
Overview
Copper fits Framer teams running most of the sales workflow inside Google Workspace. It keeps contact management and pipeline tracking lightweight while staying close to Gmail and Calendar habits, which reduces friction for small teams that do not want a heavy CRM rollout. It works best when Framer inbound needs to be tracked and followed up consistently, without complex automation or deep customization requirements.
Pros
- Strong fit for Google Workspace-led teams
- Low onboarding friction and simple pipeline management
- Good baseline CRM coverage for relationship-driven selling
Cons
- Limited depth for complex workflows, governance, and customization
- Advanced automation and reporting are tier-dependent
Pricing
$12/user/month (billed annually)
7. Zoho CRM
Rating
⭐⭐⭐⭐(G2)
Overview
Zoho CRM fits Framer teams that want a feature-rich CRM with strong customization at a cost-effective entry point. It works well when inbound leads from Framer need structured qualification, automated stage movement, and dashboards that can be tailored to a specific sales process. The main trade-off is a heavier setup and UI compared with newer, lightweight CRMs.
Pros
- Strong customization for fields, workflows, and dashboards
- Broad feature set for the price at lower tiers
- Scales with a larger suite if additional business apps are needed
Cons
- Setup and administration can feel heavy for lean teams
- Some AI and advanced automation features are plan-gated
Pricing
$14/user/month (billed annually)
8. Freshsales
Rating
⭐⭐⭐⭐(G2)
Overview
Freshsales is a solid SMB CRM for Framer users who want structured pipeline management with practical automation as inbound grows. It fits teams that need lead management, task-driven follow-up, and reporting that stays readable without turning the CRM into a full-time admin job. It tends to be a good middle ground between lightweight pipeline tools and heavier all-in-one suites.
Pros
- Strong core CRM fundamentals for SMB sales teams
- Useful automation and lead management as inbound scales
- Good value for teams that need structure without complexity
Cons
- Deeper customization and governance are tier-dependent
- Some advanced features become necessary only on higher tiers
Pricing
$9/user/month (billed annually)
8 Best CRMs for Framer: Recap Table
Conclusion
Framer teams move fast on the website layer: landing pages, experiments, launches, and constant iteration. The bottleneck is no longer publishing. It is turning Framer demand into clean, owned pipeline without duplicates, missing context, or inconsistent follow-up.
A CRM for Framer must do three jobs well: capture leads reliably from Framer pages, keep the database clean as volume grows (enrichment + deduplication), and drive execution with clear pipelines and next steps. folk CRM is the strongest fit for that workflow. It keeps contact records structured, reduces manual cleanup, and turns inbound from Framer into consistent follow-up and pipeline movement—without the complexity tax of heavier suites.
Discover folk CRM
Like the sales assistant your team never had
