7 Best CRMs for Brevo in 2026

Brevo can send the email that sparks intent. Revenue still gets lost when engagement lives in campaigns and sales execution lives somewhere else. Contacts duplicate, lifecycle status drifts, follow-ups happen late, and “hot leads” cool down between inboxes, lists, and spreadsheets.

A CRM for Brevo users means one operating layer for marketing signals and sales action: clean contact records, a real pipeline, automatic reminders, and a single timeline that shows what happened and what must happen next.

What is Brevo?

Brevo is a customer relationship and marketing platform that manages contacts and powers outbound communication across email and messaging channels, with automation and reporting to support acquisition, nurturing, and retention.

Key features include:

• Email marketing campaigns and templates
• Marketing automation workflows (segmentation, triggers, sequences)
• Transactional email delivery (SMTP/API)
• SMS and messaging campaigns (depending on region and setup)
• Contact management, lists, and audience segmentation
• Reporting on sends, opens, clicks, and deliverability signals

Brevo fits startups, SMBs, ecommerce brands, and B2B teams that run lifecycle messaging and need one place to manage contacts, campaigns, and engagement data without building a complex marketing stack.

Is Brevo a CRM?

❌ Brevo is not a full CRM. It is primarily a marketing and customer communication platform with contact management, segmentation, and automation designed to run campaigns and lifecycle messaging.

Why Brevo Users Need a CRM?

Brevo captures marketing engagement. A CRM turns that engagement into controlled sales execution. Without a CRM, lifecycle signals stay trapped in campaigns while pipeline work lives in scattered tools, which slows response time and weakens accountability.

A CRM adds structure Brevo does not enforce: clear ownership, deal stages, next steps, and activity tracking tied to every contact. It also keeps data clean when multiple channels and teammates touch the same lead.

Common breakdowns without a CRM:

✔️ No single source of truth for contact status across teams

✔️ Duplicates and inconsistent fields across lists and exports

✔️ “Hot lead” alerts fail to translate into follow-ups and meetings

✔️ Handoffs lose context (marketing → sales → CS)

✔️ Pipeline reporting stays unreliable because activity and outcomes stay disconnected

✔️ Revenue impact becomes hard to attribute beyond campaign metrics

7 Best CRMs for Brevo Users in 2026

1. folk CRM

Rating

⭐⭐⭐⭐⭐(G2)

Overview

folk gives Brevo-led teams a clean execution layer. Brevo can keep handling campaigns while folk keeps contact and company records organized, ties activity to the right timeline, and turns outcomes into tasks and pipeline movement. Brevo-to-CRM workflows can run through automation connectors, so lifecycle engagement does not stay trapped in lists and exports.

Pros

• Strong fit for fast follow-up and pipeline execution after engagement spikes
• Enrichment and deduplication reduce manual cleanup as the database grows
• Automation connectors support Brevo-to-CRM contact sync workflows

Cons

• Advanced admin controls and deeper governance sit on higher tiers
• Brevo remains the system for heavier marketing automation and campaign ops

Pricing

• Standard: $20/member/month (annual)
• Premium: $40/member/month (annual)
• Custom:  $80/member/month (annual)

2. HubSpot Sales Hub

Rating

⭐⭐⭐⭐⭐(G2)

Overview

HubSpot Sales Hub fits Brevo users who want marketing engagement to flow into a tightly controlled sales workflow. Brevo keeps running campaigns and segmentation while the CRM handles ownership, deal stages, tasks, and automation that turns responses and intent into meetings and next steps.

Pros

• Strong automation for post-campaign follow-ups (tasks, sequences, workflows)
• Clear pipeline + reporting once sales activity lives in one place
• Scales well when marketing and sales need shared lifecycle definitions

Cons

• Total cost increases quickly as seats and advanced capabilities expand
• Setup and governance require more process than lightweight CRMs

Pricing

• Starter: from $9/seat/month (billed annually) or $15/seat/month (billed monthly)
• Professional: from $90/seat/month (billed annually) or $100/seat/month (billed monthly)
• Enterprise: from $150/seat/month (billed annually)

3. Pipedrive

Rating

⭐⭐⭐⭐(G2)

Overview

Pipedrive fits Brevo users who need a simple, sales-first CRM to qualify engaged contacts and move deals forward fast. Brevo handles campaigns; Pipedrive keeps execution disciplined with a clear pipeline and activity tracking, so follow-ups happen on time after engagement spikes.

Pros

• Straightforward pipeline built for daily sales execution
• Activity-focused workflow keeps follow-ups consistent
• Easy adoption for SMB teams that need structure, not complexity

Cons

• Marketing operations stay outside the CRM; Brevo remains the campaign layer
• Advanced functionality often requires moving up tiers

Pricing

Lite ($14/seat/mo, billed annually), Growth ($39), Premium ($59), Ultimate ($79)

4. Freshsales

Rating

⭐⭐⭐⭐⭐(G2)

Overview

Freshsales fits Brevo users who want a sales-first CRM that stays lightweight while still supporting automation, scoring, and reporting. Brevo keeps running email and lifecycle messaging; Freshsales keeps ownership, pipeline, and follow-ups consistent once engagement spikes. Freddy AI features (tier-dependent) support faster triage and next-step execution when lead volume rises.

Pros

• Clear pipeline and activity tracking for post-campaign follow-ups
• Solid automation and lead scoring on higher tiers
• Strong value at the entry tier for small teams

Cons

• Advanced AI, automation depth, and governance concentrate in higher plans
• Marketing operations remain in Brevo; the CRM focuses on sales execution

Pricing

• Free: $0
• Growth: from $9/user/month (billed annually)
• Pro: from $39/user/month (billed annually)
• Enterprise: from $59/user/month (billed annually)

5. monday Sales CRM

Rating

⭐⭐⭐⭐(G2)

Overview

monday Sales CRM fits Brevo users who want a flexible CRM layer that turns engaged contacts into a structured sales workflow without heavy admin. Brevo handles campaigns and segmentation; monday handles pipeline, ownership, tasks, and automations inside a customizable workspace that sales teams can adapt quickly.

Pros

• Highly configurable pipelines and workflows
• Automations support consistent follow-up after Brevo engagement
• Easy visibility for teams that operate in boards and structured processes

Cons

• Minimum seat requirements can increase total cost for small teams
• Some sales features and deeper automation require higher tiers

Pricing

• Basic: from $12/seat/month (billed annually)
• Standard: from $17/seat/month (billed annually)
• Pro: from $28/seat/month (billed annually)
• Enterprise: custom pricing

6. Zoho CRM

Rating

⭐⭐⭐⭐(G2)

Overview

Zoho CRM fits Brevo users who want a configurable CRM layer for pipeline, ownership, and follow-ups, without moving marketing ops out of Brevo. Sales teams can qualify engaged contacts, enforce next steps through tasks and automation, and keep reporting consistent once volume grows beyond list-based workflows.

Pros

• Configurable pipelines, fields, and automation for structured follow-up
• Strong value across tiers for teams scaling process and reporting
• Works well as the execution layer while Brevo stays the campaign layer

Cons

• UI and configuration can feel dense compared to lightweight CRMs
• Advanced automation and governance concentrate in higher editions

Pricing

• Free: $0 (up to 3 users)
• Standard: $20/user/month (monthly)
• Professional: $35/user/month (monthly)
• Enterprise: $50/user/month (monthly)
• Ultimate: $65/user/month (monthly)

7. Close

Rating

⭐⭐⭐⭐(G2)

Overview

Close fits Brevo users who need speed on the sales side: fast follow-ups, clean activity discipline, and a workflow built around conversations and next steps. Brevo drives engagement; Close turns responses into tasks, pipeline movement, and consistent outreach without heavy admin.

Pros

• Strong follow-up execution for high-velocity sales motions
• Clear pipelines and activity views that stay easy to operate daily
• Works well when quick response time matters after Brevo engagement spikes

Cons

• Less suited for complex enterprise governance and deep customization
• Some advanced controls and coaching features sit on higher tiers

Pricing

• Solo: $19/seat/month (monthly)
• Essentials: $49/seat/month (monthly)
• Growth: $109/seat/month (monthly)
• Scale: $149/seat/month (monthly)

7 Best CRMs for Brevo: Recap Table

Conclusion

Brevo creates engagement. A CRM turns engagement into owned pipeline.

For Brevo users, folk CRM is the best choice when execution speed and clean data matter more than complexity. Contacts stay organized, duplicates stay under control, and follow-ups move from “someone should” to tasks and pipeline movement that actually happens.

Brevo can keep running campaigns. folk becomes the operating layer that keeps ownership, next steps, and deal progress consistent from first click to closed-won.